RESUME OF MICHAEL SCHWARTZ

Seasoned Writer, Direct Response & Marketing Specialist

Seeking Challenge with Growth-Minded Company

215-***-**** (C) 215-***-**** (H) acxo5g@r.postjobfree.com SYNOPSIS OF A LONG & SUCCESSFUL CAREER:

Mike is known for having a one-track mind. It’s one that is singularly dedicated to growing the companies he’s worked for -- as well as for the advertising company he owned. This resume details the significant increases in sales that resulted when existing marketing strategies were replaced with fresh, exciting and innovative approaches that worked beautifully because they captured the instincts of buyers. Several of these successes are detailed below. They will be attested to by the references, which may be contacted at your convenience.

2012 to 2015: Assistant CEO and Marketing Director of IMET Corporation. Huntingdon Valley, PA (Part Time)

• IMET is a contract assembler of printed circuit boards. Their target market is OEMs who manufacture products containing electronic assemblies which IMET furnishes. Mike was brought on board to expand sales. Agenda included a new website, extensive use of PR, SEO consulting, plus social media and increased trade show exposure.

• During Mike’s tenure, IMET enjoyed record-breaking sales achieved through adoption of “We Build Success” tagline, plus innovative PR and direct response tactics. Mike also worked trade shows and helped generate record numbers of sales leads.

• An effective and ongoing local and national PR effort resulted in IMET being named “2014 Manufacturer of The Year” by The Chamber of Commerce of Greater g Philadelphia, plus INC 5000 recognition and other awards.

• For reference, contact Tom Krol, CEO, 267-***-****. 2006 to 2011: Marketing Director of Manncorp, Inc. (Part Time)

• After selling MSA Advertising, Mike joined Manncorp, an electronics assembly equipment marketer, and long-term MSA client. Responsibilities included development of marketing program, product literature, trade journal advertising, monthly e-newsletter, weekly e-blasts, intensive PR from user perspective.

• With sound marketing tactics, well-conceived direct response advertising and PR, the company's sales volume increased exponentially.

• Today, Manncorp is one of the world’s leading brands of printed circuit board (PCB) assembly equipment. Sales and showrooms in San Diegao, Mexico City & Huntingdon Valley, PA

• For reference, contact Henry Mann, 215-***-****

Founder & Creative Director of MSA Advertising, Philadelphia

• MSA’s "out-of-the-box" creative thinking won record sales and awards for numerous consumer and high-tech clients.

• National clients included Pep Boys, Subaru of America, Lawn Doctor and NutriSysteerm.

• Achievements: Generated franchise recruitment campaign for Subaru resulting in 120 dealerships in first year. Also created “Subaruman” - a comic book hero, circulated monthly to 15,000 auto dealers. Changed name of Auto Lawn, which became Lawn Doctor. Ads featured, “My Son, The Lawn Doctor” and other characters

• MSA was also engaged by numerous startups in the high-tech sector, including Heller Industries, Power Dynamics, Fancort Industries and Manncorp.

• MSA was sold in 2004. New owners retained Mike as Creative Director for two years. Other References from Former MSA Clients:

Jim Papianni, CEO Power Dynamics, Inc. 973-***-**** \ Ron Corey, Retired Owner, Fancort Industries 201-***-**** John Gerardi, Retired VP, Lawn Doctor or America, 732-***-**** Mike Prestoy, Marketing Director, ACI (branch of US Navy), 610-***-**** (Ext. 241) Nick Martino, Former client and retired VP of Illinois Tool Works, 610-***-**** Graduate of Temple University, BS in Business

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