Kelli G. Hoffman

* **** ****** • Ephrata, PA ****2 • 610-***-**** • Email: acxn0l@r.postjobfree.com

BRAND STRATEGY AND CONTENT MARKETING

Passionate, driven marketing strategist who analyzes complex marketplaces to develop successful marketing campaigns and branding strategies. Proven communicator with excellent writing and editing skills. Possesses a high technical aptitude and an academic mindset that creates a thirst for knowledge. Solves business problems by applying versatile skill set, including:

Marketing Campaign Management • Brand Strategy • Content Marketing • Copywriting • Editing •

Digital Marketing • Budgeting • Analytics • Market Research • Advertising • Graphic Production

PROFESSIONAL EXPERIENCE:

BVB (FLEETWOOD, HIGH COUNTRY & FWDC+I) • Leesport, PA Feb 2010 - Present

Brand Content Strategist

• Develop and implement on-brand content strategies that drive brand awareness and thought leadership within the marketplace

• Write, edit and manage content across all channels including advertising, print materials, presentations, websites, email, events, articles, and social media

• Manage in-house and outsource resources supporting marketing initiatives, including graphic designers, agencies, software providers, etc.

• Continually research the market to identify new opportunities to target, engage and retain target clients

• Launched company-wide culture program and continue to contribute meaningfully to corporate culture development

• Member of company Sustainability Committee

Marketing Coordinator

• Utilize exceptional communication skills to act as a liaison between marketing and sales, responsible for developing new sales tools and executing marketing campaigns, tradeshows

• Maintain all analytics and reporting tools for budgeting and tracking ROI of marketing efforts

FRENCH & PICKERING CREEKS CONSERVATION TRUST • Phoenixville, PA 2005 - 2010

Development Assistant

• Elevated presence and quality of communications for a non-profit by managing web content, developing promotional materials, event planning, database management and document preparation

VOLUNTEER EXPERIENCE:

Writer/Proofreader • Natus Vincere • Ukraine-based Esports Organization July 2015 - Present

• Craft original content for esports team and provide editing and proofreading for English section

Section Editor • The Collegian • Grove City, PA 2008 - 2010

• Lead team of writers in developing original editorial content and created professional layouts

Pit Percussion Instructor, Owen J. Roberts HS Marching Band • Pottstown, PA 2009 - 2011

• Instruct students in music rehearsals and coordinate with students and staff in order to perform quality shows at weekly events

TECHNICAL SKILLS

Microsoft Office • Adobe Creative Suite • Google Analytics • CMS • SEO • Working knowledge of HTML

EDUCATION

Grove City College • Grove City, PA

• B.A. English/Communication Studies (summa cum laude)

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