Aida Fernandez-Magarino

acxjen@r.postjobfree.com 305-***-****

S UMMAR Y

Detail-oriented, results-driven, Digital Project Manager professional with over 13 years of experience managing projects within the financial, travel and telecommunications industries. Proficiency in organizing, managing and leading digital development initiatives that optimize client spend and goals. Team oriented with excellent interpersonal skills, adaptability to change and continuous learning.

Digital Project Manager Specialties:

+ Microsite Development / Landing Page Development / Responsive Design

+ Email Marketing

+ Mobile Marketing

+ Website Design / Graphic Design

E X P E R I ENC E

Sapient Corp. Senior Associate, Project Manager 2010 – 2016

Accounts: Sapient Internal Marketing, Citi Cards - a division of Citigroup

Sapient Corp. Associate, Project Manager 2006 – 2010

Accounts: Key Bank, Celebrity Cruises, Tracfone

PGI / Sapient Corp. Project Coordinator 2002 – 2006

Account: Women & Co. – a division of Citigroup

+ Assist the pursuit team to complete RFP’s, project scoping, timing and estimates

+ Manage project resource allocation

+ Develop, manage and track project plans from beginning to project completion

+ Drive project delivery through effective use of internal and client status meetings

+ Manage day-to-day creative development from conception through production

+ Maintain and manage quality assurance process to ensure all requirements are met prior to final delivery

+ Engage and collaborate with internal teams such as creative, production, development and technology to further ensure project success

+ Manage client expectations, project objectives and brand guidelines for multi-faceted / tiered campaign initiatives

+ Work together with Account Managers in managing and building client relationships. Plan and execute client workshops, relationship building with key client stakeholders and day-to-day client communication throughout project lifecycle

+ Plan, coordinate and manage events for internal marketing initiatives 2

UOL, Inc. Account Manager 2001 – 2002

+ Manage and grow client relationships

+ Implement and monitor online advertising campaigns

+ Analyze / optimize online campaigns and provide key recommendations to increase campaign performance rates

+ Upsell clients on new advertising programs and / or renewal of existing campaign(s)

+ Assist Account Executives with the generation of advertising proposals

Real Media, Inc. Media Planner + Buyer 2000 – 2001

+ Generate and deliver online media plans designed to meet client goals and objectives within the Latin American and U.S. Hispanic markets

+ Negotiate online ad rates and ad value programs

+ Create comprehensive campaigns consisting of special online and offline media, together with creative sponsorships

+ Develop and manage relationships with more than one hundred partner media sites

+ Generate weekly reports outlining all proposed media strategies and present same to Media Director

E DUC A T I ON

G. Holmes Braddock Senior High 1997

High School Diploma

C E R T I F I C A T I ON S

Licensed Real Estate Sales Associate, Florida 2016

S K I L L S

Bilingual English and Spanish

Excellent PC/Mac Knowledge

Proficient in Project Marketing Platforms such as MS Project, Jira and AtTask

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