PAMELA CARR HAGERMAN

West Dundee, IL ***** 847-***-**** acxiyv@r.postjobfree.com linkedin.com/in/pamelacarr SENIOR ECOMMERCE & DIGITAL MARKETING LEADER

Accomplished integrated marketing leader and innovative strategist known for ability to step outside of normal job duties to tackle major challenges, and produce results in high priority, deadline-driven situations.

• Distinctive ability to blend both online and offline database marketing to effectively grow eCommerce revenue.

• Extensive project management within crossfunctional teams across matrixed environments with limited resources.

• Equally skilled in strategic business thinking, and hands-on implementation tactics for startup organizations. PROFESSIONAL EXPERIENCE

ENESCO LLC (2015-present)

Director eCommerce & Digital Marketing

General Manager of Enesco Gift B2C and B2B eCommerce sites including all customer acquisition digital/social marketing efforts, loyalty and branding initiatives, web platform and technology innovations, merchandising and promotion strategies, management reporting/recommendations, budget management, and operations/customer service support.

• Launched B2C eCommerce startup business with exclusive blend of retail partner and in-house fulfillment operations utilizing Market Live/Shopatron order system that allows retailers to fulfill orders before they default to Enesco warehouse. (egiftstudio.com)

• Established B2B site and email merchandising plan resulting in 46% increase in revenue. Manage B2B & B2C site merchandising for over 8,000 skus and over 100 brands. (enescobusiness.com)

• Lead acquisition efforts to drive eCommerce site traffic and conversions – including SEO, paid search, Google shopping, social advertising/contests initiatives, landing page strategy, seasonal promotions; Developing acquisition model to maximize advertising effectiveness

• Manage growth and engagement of social communities and related Gift Hub Content Strategy – started B2C social sites, developed content calendar and performance reporting

• Recommend and direct implementation of technology innovations including new email service provider, social UGC tool, cross-sell/up-sell engine, email pop up box, usability testing tool, performance dashboards CHICAGO TRIBUNE (2011-2015)

Senior eCommerce & Digital Marketing Manager

Founder of ecommerce Magento marketplace chicagotribshops.com, continued in General/Marketing Manager role. Originally hired to launch DigitalPlus online subscription product, but developed plan and persuaded management to invest in ecommerce marketplace as opportunity to monetize news site readers (25 million visitors per week).

• Established unique eCommerce startup business plan and all operational processes in six months including site design/build, merchandise strategy/vendor onboarding, credit/tax policies, customer service/order fulfillment, proprietary merchandise sourcing, online/offline marketing strategy, email communication strategy, management reporting; launched parallel natural health/beauty marketplace (mistysmarket.com) within first year.

• Pioneered a breakthrough ecommerce marketing strategy that surpassed revenue goals by 2.5 times in first year. Blended traditional online marketing (SEM/SEO, digital ads, email, social, content) with non-traditional offline ecommerce promotion (newspaper, magazine, events, bouncebacks) for strong integrated impact.

• Built three engaged social communities that drive significant ecommerce site traffic and conversions. In publishing, marketing to existing social communities is not permitted. Therefore, created own communities and content strategy to support Chicago Sports Cave, Chicago Made and Misty’s Market ecommerce shops in multiple social platforms including Facebook, Twitter, Google+, Pinterest, site blog, and external blogs.

• Developed and onboarded drop ship/proprietary eCommerce Merchandise plan with high profit. Negotiated external vendor revenue share contracts with over 20 vendors, created manufacturing process for internal products, set up and managed print-on-demand products and in-market route delivery process.

• Planned and managed pop-up ecommerce and retail store in three days to support 2013 Blackhawks Stanley Cup Championship. Generated 60% of annual retail revenue. Assembled team and entire operation in record time including securing temporary retail location, sourcing/purchasing merchandise, establishing payment method, hiring staff, developing/executing online/offline promotions, creating P&L and measurement plan.

• Launched DigitalPlus digital news subscription product and established related email strategy. Acquired 500,000 new registrants/subscribers in first six months, achieved 40-70% email open rates; set/documented corporate email strategy for digital subscriber acquisition, retention, new products and trigger campaigns. ALLSTATE INSURANCE COMPANY (2010)

Digital Marketing Communications Contractor

Selected as experienced resource to manage email and digital marketing projects supporting key product launches.

• Collaborated with internal/external teams to design and execute email launch strategies. Created email acquisition and CRM strategy to support “Good Hands Roadside” and “Teen Safe Driving” web launches.

• Strengthened integration of direct mail and email to increase revenue from key customer group. Developed communication strategy to cross-sell auto insurance to current homeowner insurance customers. MARKETING RESERVE (2005-2010)

Digital Marketing Director

Led direct/digital marketing projects on an interim basis for leading brands in multiple industries (marketingreserve.com)

• Championed revamp of industrial ecommerce site for incremental revenue and sales support. Orchestrated funding, RFP/vendor selection, site design, content, product development for DuoFast (ITW).

• Cultivated alternative ecommerce selling channels and products to increase merchandise sales. Created over $600,000 in incremental revenue in one year for SKIL power tools through ecommerce channels. W.W. GRAINGER, INC. (2003-2004)

Corporate Accounts Marketing Manager

Directed marketing plan and partnered with dedicated sales force to generate $900 million in annual B2B segment sales.

• Owned segment marketing strategy designed to migrate reorders online. Created customized segment online content and trigger email communication plan that grew Corporate Accounts to 30% total online sales.

• Chaired crossfunctional supplier diversity initiative that protected key government sales. Initiated marketing strategy including vendor development, marketing communications that protected $1.5 billion annually. SEARS ROEBUCK & CO. (1998-2003)

Senior Marketing Manager

Managed all aspects of catalog and ecommerce marketing for 12 catalog businesses and $300 million annual revenue.

• Controlled development and implementation of substantial catalog marketing plans that resulted in consistent sales increases in a declining industry. Managed $17 million online, in-store and print promotions that resulted in 5% increase in retail sales, 40% increase in online sales, and breakeven catalog sales.

• Spearheaded implementation of several key online catalog ordering functionalities. Launched virtual catalog technology, catalog quick order, licensed/proprietary catalog requests, and digital promotion of launches.

• Pioneered multiple alternative catalog delivery and advertising initiatives that boosted revenue and reduced production costs. Led development of $26 million annual in-store catalog distribution program, negotiated $250,000 on-page catalog advertising, cultivated bounceback clearance program and employee sales.

• Grew customer database and increased response rates, average orders by pinpointing relevant promotional offers. Directed development and testing of all acquisition, retention, reactivation offers including research/analysis, projections, promotion sourcing, versioning implementation, and recommendations.

• Integrated omnichannel brand message consistency across all retail channels. Acting as brand manager for direct channels, managed promotions/messaging for CRM/direct mail, catalogs, sears.com, retail store; Repositioned recognized brands including 75th Anniversary Craftsman catalog, and heritage 1955 Wish BookTM.

• Partnered with merchandise team to manage catalog-exclusive items in eCommerce platform. Supported onboarding of new catalog-exclusive items to web, reporting of catalog-influenced sales impact across channels. OTHER (1994-1998)

Kraft Foods, Inc. – Direct/Database Marketing Manager Blue Cross & Blue Shield of Illinois – Direct Marketing Manager EDUCATION & TRAINING

NORTHWESTERN UNIVERSITY – MS, Direct Marketing – Internship at L.L. Bean WESTERN MICHIGAN UNIVERSITY - BBA, Advertising – Adjunct Advertising Professor ILLINOIS INSTITUTE OF ART - Certification - Website Development, Digital Image Manipulation, Digital Photography LOYOLA UNIVERSITY – Certification – Project Management DIGITAL TRAINING - Certifications – Google Analytics, SEO/SEM, Social Media Management, Magento, Shopify & Market Live CMS, Bronto email automation, Photoshop and Dreamweaver SIX SIGMA TRAINING – Green Belt Certification

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