PROFILE

Proficient and passionate Marketing and Public Relations professional specialized in digital marketing, traditional marketing, and operations management with experience in strategic planning and management directed towards compliance of company goals related to marketing, sales, public relations, leadership, and development of effective corporate communication strategies.

WORK EXPERIENCE

WebFindYou May 2014 – September 2016

Client Marketing Manager

Responsible for leading and managing the Client Marketing Department with over 30 employees distributed in all aspects related to clients’ customer service, social media marketing, content marketing, and SEO web design.

In charge of overseeing SEO and SEM strategies and implementation for customers including keyword analysis, creation of landing pages, PPC campaigns, along with Social Media Marketing (focus on Twitter, Facebook, Instagram, and YouTube).

Responsible for analyzing and implementing B2B and B2C marketing strategies.

In charge of producing and managing all internal strategies directed towards organizing the company’s operational processes through completion of procedure manuals, training of personnel, and fostering corporate identity and values.

Collaborate in the clients’ marketing and sales plan by determining the best media and communication channels according to their niche market and budget.

Participated in the development of an efficient sales process for the company, from attracting clients to closing deals and having SEO websites online while completing a comprehensive digital marketing strategy: SEO, social media, content marketing, PPC, email marketing, and CRM.

In charge of measuring and maintaining customer satisfaction by keeping clients informed during all stages of the process, and making follow-ups about the project execution including design, copy writing, social media strategy, website programming, and SEO and SEM.

Major Accomplishments:

Prepared and executed the company’s comprehensive marketing plan that lead to corporate understanding of goals and the effective operation and liaison of the different departments within the company.

Developed and launched the company’s corporate identity strategy.

Outlined operation processes within the company and put a training strategy together sessions for better understanding of operations, common goals and tools, resulting in better efficiency.

Provided training for personnel in the company’s Marketing Department regarding the list of products and services according to sales goals.

Produced the content for the Spanish version of the website and created the visual concept of all internal pages.

Established work flow for the Design Department which lead to more efficiency in the use of creative ideas and resources.

Established the trial, use and implementation of project management software to improve project execution leading to better planning and completion of projects.

By providing assessment and implementing marketing strategies, company increased amount of clients from ? to

Seguridad Integral Casablanca 24 horas (SIC24) July, 2012 – February 2014

Marketing Coordinator

Prepared and executed marketing plans with the purpose of meeting company goals.

Executed and coordinated strategies to improve market position and increase sales. Controlled and provided follow-ups of activities related to Public Relations.

Planned trip arrangements and logistics for training of managers in leadership skills.

Coordinated and supervised the implementation of marketing material.

Created and lead marketing campaigns to introduce the company’s new services.

Assisted the Marketing Manager in all activities related to the marketing plan in order to meet deadlines.

Oversaw and assisted the Department of Accounts Receivable.

Organized monthly management meetings to discuss and prepare reports about company status.

Supervise and monitor quotations related to new projects of the company’s Domotic System.

Kept track of social media outlets and replied accordingly to customer inquiries and requests.

EDUCATION

BS, Marketing and Public Relations 2010

Universidad Rafael Belloso Chacín (URBE) – Maracaibo, Venezuela

Special Course on Higher Education Teaching

Universidad del Zulia – Maracaibo, Venezuela

Certification in Digital Marketing

IAB/Google

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