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Media Campaign Director

Raleigh, North Carolina, United States
October 31, 2016

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Deborah Jaques

Mobile: 919-***-****

10+ years of integrated marketing campaign success with high profile companies including Cree Inc., UNC Health Care, NCDOT, MTS Sensors, JPS Raytheon, Meredith College, The Umstead and Embassy Suites Hotels.

Media campaign research, planning, buying, execution, budget management, content assignment, trafficking and analytic expertise for regional, national and international BtoB and BtoC marketing campaigns.

Professional Experience

Campaign Marketing Specialist, Freelance, 5/15-Present

•Digital marketing campaign program development for technology companies in RTP.

•Deliver market research for campaign development and target identity.

•Prescribe content assignment and digital strategies.

Media Planner and Buyer, MSA Marketing, Raleigh, NC, 10/12-10/15

•Media campaign plan development and management, (including online display, custom digital, SEM, print, custom email, OOH, social) analytics, optimization, budgeting, planning and buying for BtoC and BtoB in support of branding, vertical markets and product launch multi-media campaigns.

•Identified new revenue streams resulting in an increase of revenue 28.2% for search programs and 15% for online display campaigns.

•Implemented cross-team and vendor/publisher deliverables project management system increasing efficiency by 22% and significantly lowering internal costs by over 20%.

•Establish analytics strategies and benchmarks for digital marketing.

Media Director, BtB Marketing Communications, Raleigh, NC, 10/03-10/12

•Integrated vertical media campaign planning, strategy and effective execution for over 30 national and international BtoB and BtoC clients in online, digital, print, email, custom online products, direct mail, appropriate social media, trade show and radio.

•Created comprehensive marketing campaigns for brands, multiple high-tech vertical industries, demand generation and product launches with full reporting, analysis and optimization. Target audience development and delivery expertise.

•Pioneered a project management system for cross channel campaign deliverables with account, creative and production teams, clients, and all vendors/third-parties for full efficiency, deadline adherence and for assurance of clients’ brand management policies.

•Budget management, performance analysis and optimization, and content assignment and trafficking.

•Developed new integrated products and offerings with in partnership with vendors and publishers to support clients’ marketing strategies and goals.


Bachelor of Arts in Mass Communication, NC State University


MS Office product suite, SmartPlus and Strata buying software proficiency, MRI and Scarborough research, presentation skills, written and verbal communication skills, beginner level French language, MAC and PC proficient.


2009-Present, Council Member, GLG Councils

2008-2012, Member, BPA Worldwide Internet Audit Advisory Board

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