Abbie Campbell Willis acx8rg@r.postjobfree.com

http://www.linkedin.com/in/abbiecamwillis

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***** ***** ***** *****, #*** ? Dallas, Texas 75248 ? H: 972-***-**** ? C:

214-***-****

Account Executive

Account executive with 20 years experience in media advertising sales,

marketing and now currently in the growing senior living industry. Proven

ability to sell advertising for widely varied publications, to provide

excellent customer service to both agencies and advertisers, and to work

with both consumers and business to business customers.

Account Manager ? Advertising ? Client Relations ? Public Relations

Sales ? Sales Development ? Creative Writing Skills

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Professional Overview

Marketing Director.

Spectrum Properties /Meadowstone Place. 2012-2013.

. Reach out to prospects in senior living by phone, email and through in-

person community tours.

. Manage database of prospects and provide continuous follow-up in order to

secure leases.

. Generate weekly reports of inventory status, current rate offers, and all

sales activity including tours.

. Work with current senior residents daily, handling all requests as

needed, including maintenance, transportation and special events.

. Work closely with management and initiate outside marketing efforts in a

timely manner in the senior living industry.

Account Executive. Lauren Publications. 2010 - 2011.

. Sold travel advertising for 3 parenting magazines: Dallas Child, Fort

Worth Child, and North Texas Child magazines.

. Called on family-friendly resorts, CVBs, and tourism offices.

. Cold-called and brought in all new leads in travel category, many based

on relationships developed in previous position.

. Assisted with cover searches working with the public.

. Sold exhibit booths and ads for annual Camp Fair, attended, and met with

customers.

Account Executive. D Magazine. 2001 - 2010.

. Sold advertising for categories of travel, classifieds and started a

retirement section.

. Increased travel revenue 59% between 02-'03 and tripled revenue

between'02-'09.

. In '08 and '09 travel represented 82% of total revenue sold as one

account executive.

. Attended company events and visited with clients.

. Developed leads database and kept up-to-date notes.

. Worked directly with both advertisers and ad agencies.

. Prepared approximately 20 proposals annually as requested by customers

and potential customers.

. Assisted in budget preparation.

. Assisted in writing ad copy as needed.

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Account Executive. Lauren Publications. 1999 - 2000.

. Sold classified advertising for 3 parenting magazines: Dallas Child, Fort

Worth Child, and Baby Dallas magazines.

. Sold by phone and met with clients who came to the office.

. Proofed classified sections each month.

. Assisted in cover searches and worked with the public.

. Assisted with circulation checks, as requested.

Account Executive. Miller Freeman. 1993 - 1999.

Sold print advertising for multiple business to business publications in

the travel and imprinted sportswear industries. Attended related trade

shows and sold advertising in show programs. Was hired due to my high

level of customer service as they had been my top client while in client

services for a corporate travel agency, World Travel Partners.

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Education and Professional Development

B.F.A. in Broadcast and Film. Honors graduate.

Southern Methodist University, Dallas, Texas.

Music and Communication Arts

Austin College, Sherman, Texas

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Technology Skills

Goldmine ? ACT ? Microsoft Word, Excel and Reps (senior living based

software)

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