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Sales Manager

Orlando, Florida, United States
January 11, 2017

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Thomas Rinaldo - Orlando, FL • 321-***-**** •

Sales Management


Performance-driven, goal-focused leader with years of progressive success in diverse, fast-paced environments focused on either the launch of new businesses or re engineering of struggling sales teams. Able to formulate “best solutions” based upon complex business requirements to lower costs and improve profitability. Astute analyst, blue ocean thinker, and strategic planner. Accomplished at both new product and business repositioning. Personable, Articulate, Persuasive. A powerful presenter, skilled negotiator, relationship builder, and team leader. Exceptional capability to drive performance through training, coaching and employee development.


Access Marketing

SR Account Representative

Marketing and Consulting company involved in the capitalization of Pre-Market Launch of Private companies in a wide range of Industries. Required to both Prospect and present Private Equity investments to Accredited Investors over the phone. Responsible for securing Investor commitments and generated investment of over a million a year. With the average investment of over $50,000.

National Sales Manager

International Marketing Partners

Prospect and close new business relationships with National Retail Chains while acting as the General Manager of the US based Sales and Import office. Sales process required consultative multi stage sales processes requiring selling both the decision maker as well as stake holders. Sales cycle from 6 months to 12 months out.

Additional responsibilities included; negotiating the pricing models with both the retail chains and the factories to establish company margins / profits.

Item / Design selection of all merchandise presented to US customers for consideration.

Travel to China to manage a China Sourcing team, work Trade Shows, visit factories and manage the import process to deliver time sensitive merchandise.

Open 5 National Chains creating new business opportunities. Education Account Executive

Infosource Learning - SaaS provider

Spearhead high-impact sales processes and procedures to increase revenue and market-share. Identify and capitalize on new business opportunities in both the business and education sectors.

Cultivate relationships, actively listening and consulting with clients to assess their needs and present viable, personalized solutions. Manage the metrics-based sales process from initial contact through closing. Assist clients in applying for and receiving grants.

• Successfully aligned Michigan Department of Education to use Proprietary Web 2.0 products to meet state mandated testing through initiating new relationships with key decision mak- ers.

Area Sales Manager

Lennar Home - National New Home Builder

Facilitated in the evaluation, development and funding of International sales and marketing plans while managing a sales team to meet the sales, pricing and JD Power customer satisfaction goals in existing new home communities. P & L responsibility for over $55 Million in annual sales volume.


• Launched “Vacation Home” resort on time and under budget while exceeding initial sales goals by 100% in the first quarter.

• Researched, created and delivered market analysis that established the pricing and marketing strategy to internationally market new vacation communities.

• Monitor all facets of the sales cycle to ensure “On Time” closings while resolving customer service issues to meet and exceed JD Powers’s goals.

• Revitalized existing communities pricing and marketing programs while energizing the sales teams to meet companies revised sales and profitability goals in a declining real estate market.

• Developed new vendor relationships while negotiating new pricing to reduce production cost. National Sales Training Manager

CDCNews Publishing - Outbound Call Center Management Developed and delivered Platform sales coaching and training designed for new and experienced sales teams to enhance performance, upgrade productivity and ensure corporate revenue and sales goals. B2B and B2C subscription-based product.

• Promoted from within to the position of Sales and Marketing Manager.

• Developed training programs for both Line and Sales Management positions.

• Craft and implement product centric sales metrics and revised best practices to align products and sale rep compensation programs with performance goals through the design and implementation of a new consultative sales training program.

• Sales reps participating in the new training program consistently outperformed existing sale reps by 25%. Within one year, 80% of the sales reps recognized for presidents club had received certification in the new training program.

• Designed and implement e-learning performance and productivity improvement programs for both regional and corporate offices. Managed and coordinated all off site - training seminars and trade shows.

• Trained business partner’s sales teams on best practices and product knowledge in the construction trade.

• Launched new customer service program resulting in increases in customer retention of 40% over last year.

• Directed and launched new Online Plans web based subscription service.

• Supervision of all Trade shows.

Sales and Marketing Manager

Stellar Golf – Outbound Call Center Management

Launched new products while meeting existing sales goals. Re engineered the sales process to upgrade sales teams by aligning sales process to the compensation programs.

• Promoted from within to the position of sales and marketing manager.

• Increased sales by 25% at roll out and 15% by year-end as the result of establishing a new sales process and compensation plan; developed all related sales course training materials.

• Determine and monitored productivity standards and individual sales quotes.

• Supervised all Trade Show events.

Retail Management - Various Companies

Promoted quickly through the Operational Store Management teams until reaching a position of Multi Unit Management where I was promoted into the Merchandise and Marketing Management program. Advancing through the Merchandise departments until reaching the position of EVP, responsible for running a multimillion dollar business. Ultimately worked for a multi billion dollar retailer in a Regional Special Project capacity reporting to EVP’s of both the Operations and Merchandising departments as well as a direct report to the Chairman of the Board of said company. Facilitated development of teams internally to support growth in new markets during corporate expansion. Accomplishments


Developed a reputation as a turn around specialist by successfully re-engineering multiple business units returning them to profitability ahead of schedule.

Hired to ramp up new store operations in the FL market; evaluated and implemented a new merchandise mix to enhance the chain's expansion in the Southern market while redefining product assortment.

Spearheaded an internal audit of the corporate logistic supply chain allocation processes and procedures, resulting in a complete restructuring of the merchandise allocation department and the introduction of new procurement practices within the purchasing and merchandising department.

Improved "Grand Opening" sales by 50% through the development and execution of a new store opening marketing plan.

Increased the ROI for new store openings by shortening the time to return from two years to one year through detailed analysis of store location demographics and strategically stocking merchandise.

Increased sales in the 175+ store Southeast Region by managing and modifying product and department items allowing regional procurement patterns.

Designed, evaluated, and implemented desktop and field computer systems and software for the merchandising and loss prevention departments.

EVP Executive Vice President of Merchandising

In charge of all aspects of the corporate brand identity, including management of the Merchandising, Advertising / Marketing, and Allocation departments, establishing and meeting all financial sales and marketing plans, and product assortments. Managed an executive staff of 45 with full P&L responsibility for $100+ million in sales.

Returned corporate earnings to profitability within one year by establishing a new store format and brand identity, including re-engineering the merchandise assortment and realigning the corporate marketing direction.

Introduced new procurement programs with new manufactures to improve the logistics while outsourcing the distribution process.

Re-conceptualizing the store brand increased the gross profit margin by 40% while improving retail comp store sales by 45% within a 90-day period.

Administered company reorganization, established new standards, and developed comprehensive training programs to increase team competence. 3

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