Social Media Marketing

NICK JOHNSON

PROFESSIONAL PROFILE

• Marketer with 7 years experience in both B2B and B2C environments

• Management: Recruited, hired and trained over 20 marketing specialists, improving overall growth by 24%.

• Proven record in managing new marketing initiatives as well as ongoing projects already in place.

• Achievement: Media coverage, social media awareness and revenues increased in all aspects. HIGHLIGHTS

• Digital Content Marketing • Social Media Marketing

• Public Relations • Video Production

• B2B and B2C • Customer relationship management

• SEO • Analytics and A/B Testing

RELEVANT EXPERIENCE

Marketing and Digital Media Consultant

Chapel Hill I 2015 to Current

• Used social media and media outreach to build a website brand into the most traf ficked website in the Carolinas at 9 million visits a month

• Lead on PR team which helped Bay Area startup secure Series B funding of $2.5 million

• Social media campaigns generated 10 million impressions in two months

• Designed software using Python which can scrape data, publish content and email relevant media contacts, saving company $125k in annual employee expenses Movoto

Marketing Manager I San Francisco I 2011 - 2015

• Created a new media outreach and content creation division, helping fuel coverage in more than 4,000 outlets nationwide

• Established marketing division growth; grew to 25 team members, with 100% employee retention

• Website traf fic grew from 2 million to 18 million; revenue increased 300%

• Aligned sales, marketing and IT teams, resulting in innovative insights, while fueling growth

• Designed and implemented custom tracking program, allowing for data analysis on marketing efforts for both consumer and business campaigns

Claremont Graduate University

Director of Public Relations I Claremont, CA I 2007 – 2011

• Managed all aspects of student-enrollment campaign, which saw gains of 18%

• Headed advancement and donor relations marketing effort, doubling campaign goals in 2 years

• Media coverage tripled in first year; referenced four times for exceptional PR campaigns

• Developed innovative social media and web experiments, which won industry awards EDUCATION

MBA, Claremont Graduate University, 2011

Communications, CSUSB, 2005

TOOLS

SEO, HTML, Python, Adobe Suite, Cision, Google Analytics, Social, Mobile, Mac/PC, MS Of fice 313 Forbush Mountain Drive, Chapel Hill I 650-***-**** I ********.*******@*****.*** I LinkedIn: Nikolaos Johnson

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