Sales Marketing

John B. Steckler

206-***-**** ************@*******.*** www.linkedin.com/in/johnsteckler

Summary

A proven senior level leader in Sales, Marketing and General Management with the skills and track record to get the job done! Career history to date spans multiple industries, with focus on providing the cultural leadership, innovation and business planning management to solve company needs. Significant track record of successes such as:

My team generated over $16,000,000 in new revenue in my first year as the Senior VP of Growth and Strategic Development at Zenith American Solutions.

Worked with the Operations management team to design and implement a performance management matrix at Zenith American Solutions to improve operational performance which resulted in a 20% reduction in staffing costs with no impact to service levels.

Successfully managed the re-branding of PEMCO Insurance to a “Northwest” brand platform supported by a “Northwest Profile” theme that increased inquires by 62% the first month after the campaign launch.

Lead the sales management team at KONG-TV that grew station revenue from $7 million to over $14 Million in four years with flat ratings and declining overall market expenditures.

Highlighted Skills & Qualifications

Executive Leadership (Sales, Marketing, Ops)

Performance Management Matrix

P&L Responsibility

Staff Hiring, Training & Supervision

Strategic Planning & Board Relations

Demand Generation / Customer Acquisition

Key Account Relationship Management

Analytics & ROI Calculation

Budget Planning & Administration

Product Development, Pricing & Positioning

Change Management / Restructuring

Marketing Strategy & Plan Development

Employment History

Evergreen Sales and Marketing, Seattle, WA 2015 –Present

Owner/ Account Manager

As the owner of Evergreen Sales and Marketing, I apply strategic research to my consultant sales and marketing approach. My experience and skills include:

ü Leadership, Operations, Product Development, Strategic Planning, Sales, Marketing, Advertising and Communications.

ü Experience spans the Insurance, Sports Products, Self-Storage, manufactured Products, Healthcare and the Television Industries.

Continental Benefits, Seattle, WA

Senior Vice President for Western US 2014 –2015

Responsible for client retention and acquisition in 9 Western States for this national Third Party Administrator as well as marketing responsibility for company overall.

ü Successfully launched partnership with Wells Fargo Benefit Services which resulted in Continental Benefits becoming a National Preferred TPA for all offices Nationwide.

Employment History (cont'd)

ZENITH AMERICAN SOLUTIONS, Seattle, WA

Senior Vice President of Growth & Strategic Development 2008 –2014

Responsibilities included but were not limited to Marketing, Sales, Product Development, Customer Service and Trust Administration.

ü Our team generated over $16,000,000 in new revenue in my first year as the Senior VP of Growth and Strategic Development.

PEMCO MUTUAL INSURANCE COMPANY, Seattle, WA 2006 – 2008

Director of Marketing & Sales

Responsible for creating and implementing the strategic and tactical plans for the rebranding, as well as all market research, public relations and internal and external Mar Com. Additional responsibilities included developing the current and future plans for sales channel distribution and market penetration. This included the creation and implementation of an online e-commerce sales and service program.

ü Managed the team that successfully re-branded company with a “Northwest” brand platform supported by a “Northwest Profile” theme that increased inquiries by 62% the first month after the campaign launch.

KONG TELEVISION 6/16, Seattle, WA 2002 – 2006

Director of Sales & Marketing

Responsible for the management and achievement of all gross revenue and operating cash flow goals, inventory pricing and control, administration of all sales and marketing functions, overseeing traffic operations and representing the company within the greater business community.

ü We grew station revenue from $7 million to over $14 Million in four years with flat ratings and declining overall market expenditures. Additionally created the first internal branding program, focused on KONG’s strengths, which significantly increased revenue share.

SHURGARD STORAGE CENTERS, INC., Seattle, WA 1996 – 2002

Senior Vice President of Sales & Marketing

Responsible for advertising, e-commerce, marketing, branding, product development, public relations, market research and sales development.

ü Created National Sales Office to focus on corporate account development, implemented National Sales Force with 13 sales representatives in 13 markets and managed the conversion of National Call Center into the National Sales Center, resulting in over $25 million in new revenue per year.

GARGOYLES PERFORMANCE EYEWEAR/ PRO-TEC HELMETS Kent, WA 1992 – 1996

Vice President, Sales & Marketing/ Chief Operating Officer

Responsible for all sales, marketing, advertising, public relations, product development and packaging.

ü Increased gross margin from 32% to 45% by relocating the assembly facility and redesigning the product line to reduce production costs and increase available product offerings; efforts resulted in a turnaround from a $500K+ operating loss to a $300K+ operating income

Education & Affiliations

Bachelor of Arts, School of Communications, University of Washington, Seattle, WA.

Member: Downtown Seattle Rotary Association American Marketing Association Marketing Communication Executives International Boy Scouts of America

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