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Marketing Manager

Location:
Berlin, Berlin, Germany
Posted:
January 08, 2017

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Claudia Elena Ramos

acx576@r.postjobfree.com

https://br.linkedin.com/in/claudiaramos77

+49 178 *******

Berlin, Germany

A highly skilled Marketing Professional, with more than 10 years’ experience in Marketing Strategies. Successful knowledge in the structuring, development and repositioning of brands with inbound and outbound marketing and sales strategies. Obtained consolidated results, while responsible for strategic planning of marketing investments, resulting in increase of the customer base, on revenues and the brand love. A strong commercial and business focus. Skills in forging successful working relationships with senior managers, business managers, team members and third parties.

Dual citizenship: Brazilian and German. International experience, which includes intensive course held in Germany for 02 months. Fluent written and spoken English and Portuguese.

Specialties:

Digital Marketing

Marketing Strategies

Sales Strategies

Branding

Professional History

since Jan/2014

2C Consultoria

Consultant of Marketing and Sales

Contribute to the generation of positive results by providing strategic planning of marketing (inbound and outbound) for positioning and development of brands. Implement marketing and sales strategies.

Main clients: Heineken Brasilia - assisted the elaboration of brand experience and development of materials for the campaign Champions League that increased de sales in 42% and market share to 30%; Assistencial Saúde Insurance – realed new brand; Chiquito Restaurant - increased the sales in 10% in 3 months; Monardo Café group, created brand identity; Hacesse Human Resources – developed the website; CAIXA CRESCER - participated in mapping and redesign process of the commercial area to improve the quality of the sales; Structured the marketing plan for the BP for a Real State company and for a Coworking Office; Horizonte Soluções consulting firm - created brand identity; Pix Visual Communication – made the negotiations with FIFA at the World Cup, and the company was recognized as the best in process of installation.

Jun/2013 Nov/2013

B3 Holding (companies of management hospitality, architecture and urban planning)

Marketing Manager

Created the marketing department and defined processes and methodology for the activities, such as planning, implementation of sales strategies and branding. Redefined the identity of the brands online and offline.

Nov/2012 Jun/2013

Dia Comunicação / Coca-Cola Brasil

Project Manager / Communications Coordinator

Brand Protector that guaranteed the excellence in the events of the North and Midwest Bottlers and the relationship with agencies by monitoring the stages of the projects, preparation and negotiation of proposals, implemented advertising, organized campaigns and ensured the best implementation in all kinds of medias.

Implemented brand experience for Coca-Cola on special dates: Christmas – present the Big Santa from Coca-Cola in malls and at the city park; Mother’s Day – interact the public with a Hug Mobile Machine in malls and at the city park; that resulted in the biggest brand love of 80%.

At FIFA Confederations Cup arranged the disclosure of the ball boys in the Confederations Cup Press Conference with Governor of Distrito Federal. And coordinated an action that involved a NGO to revitalized and colour common spaces, then made a public viewing of the games that Brazil played, with the support of local administrators. This work became a merchandising at Luciano Huck Program – broadcast in a national open TV.

Negotiated the activation of the Parque Nicolândia with pieces of the brand Fanta, the first

amusement park in Brazil to use this kind of communication.

Organized the team work with the several areas for the creation of visual identity and activities for Parintins Folkloric Festival in Amazon.

Mar/2012 Nov/2012

Gráfica e Editora Positiva

Sales and Marketing Manager

Implemented of the new visual identity of the company in all kinds of media, and insert in social media.

Restructured activities of the sales department such as planning and implementing new relationship strategies, maintenance the client’s portfolio and participation in bids. Participated in networking events with customers and partners. Supported the board in all decisions. This actions resulted on the increment of 12% on revenues.

Mar/2007 May/2011

Grupo Aliança (companies of administration of health insurance, brokerage and consulting)

Consultant (May/2011 - Jul/2011) Marketing Manager (Mar/2007 - May/2011)

Structured the marketing area by planning, organizing and implementing work routines of all activities of strategy, branding, institutional and internal marketing. Supported the board and president

Participated in the whole process with the several departments for understand the brief and identify requests out of scope. Monitored the projects, the execution of advertising campaigns, also coordinated the layout and content of the website and social media.

Consolidated the brand in the market through communication campaigns and assistance in the development and sales strategy execution to achieve each region. Leaded the creation of new website with e-commerce, which resulted in greater than 100% increase in the customer base. All these actions culminated in a party with cocktails, awards, dinner and concert of the band Kid Abelha to 600 guests.

Apr/2005 Sep/2006

Laboratório Sabin de Análises Clínicas

Marketing Manager

Restructured of the Marketing Department, implementing new methods of control and executions of the tasks. Managed marketing plans and strategies, leaded the execution of advertising and inside campaigns, events, website content and supported the board.

Created POP to include the department on ISO 9000. Participated on Paex - Dom Cabral Project to develop strategic planning, mapping processes, manage crises, and create KPI’s as control points for definition of investment used in disclosures.

Participated in the structuring and execution of social projects and internal marketing, which resulted in the recognition of the company as fifth Best Company to Work for Women in Brazil, according to Great Place to Work.

Projects

Apr/2012

International Program on Elimination of Child Labour – IPEC

Hired by ILO Geneva to redesign the brand Caravan Africa for countries: Cape Verde, Angola, Mozambique, Sao Tome and Principe and Guinea-Bissau. Created the Visual Identity Manual of the Brands.

Jul/2003

Event of Combating Trafficking of women, children and adolescents

Created the communication material for the event.

May/2006

International Labour Organization – ILO

Created the communications materials for the reunion of UNAIDS with the support of ILO.

Consultant as Pro Bono

Jul/2004

Health Ministry of Brazil – PNASS

Created the Brand of PNASS - National Assessment Program Health Services.

2004 2012

International Labour Organization – ILO

Created the communication material for the International Program on Elimination of Child Labour - IPEC.

Jun/2011

Nacional Forum for Prevention and Eradication of Child Labour – FNPETI

Created the layout of the website for the campaign of the June 12 - International Day Against Child Labour.

Jun/2015

Nacional Forum for Prevention and Eradication of Child Labour – FNPETI

Assisted the dissemination of the campaign June 12 - International Day Against Child Labour.

Education

2004

MBA in Strategic Marketing Management

Management FGV - Fundação Getúlio Vargas, Brasilia-DF.

2002

Bachelor of Industrial Design, specialization in Visual Programming

Art Institute - University of Brasilia - UnB, Brasilia-DF.

2010

Technologist in Gastronomy

Centre of Excellence in Hospitality - Institute of Higher Education Brasília - IESB, Brasilia-DF.

Courses

The Best of Philip Kotler how to create, conquer and dominate markets – HSM

Facebook for Small Business – Sebrae-DF

AdWords – Google

Brazilian Applications Seminar – BRAPPS

Leadership for Sales Managers – Dale Carnegie

Web Designer – Senai-DF

Social Media Strategies for Companies – Talk Labs

References available on request.



Contact this candidate