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San Bernardino, California, United States
January 04, 2017

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Steve Madsen

Mobile: 951-***-****



Seeking a challenging opportunity where I will be able to utilize my Advertising and Marketing experience to grow personally and professionally. I am self-motivated, highly driven and able to work both independently and as a collaborative team member. I want the opportunity to prove my ability to exceed your company’s expectations. Summary of Qualifications

Over 15 years of direct Advertising and Marketing experience in online, print and electronic media platforms.

Created, developed and produced marketing and advertising strategies for several different industries including automotive, healthcare, tobacco industry and small businesses.

Extensive background in development and implementation of electronic, print and online advertising platforms.

Proven ability to lead and grow advertising and marketing strategies, businesses, budgets and teams.

Adept at training, motivating and managing personnel to exceed the sales objectives set forth.

Excellent presentation, motivational and communication skills.

Excellent Managerial Skills as well as excellent self motivated independent sales skills.

Creative ability to produce electronic, print and online marketing and advertising materials.

Ability to develop and implement systems and procedures to grow and maintain company operations. Professional Background

New Bug Media, Highland, CA May 2015- Current


Responsible for analysis of a company’s marketing and advertising to maximize potential growth.

Creating systems and procedures for entire company.

E-commerce development and implementation from start to finish.

Create and develop systems and job descriptions for all departments.

Manage monthly budget and cut costs where needed and restructure the monthly operating budget to maximize the profits of the company.

Create and develop an Advertising, Marketing and Branding strategy for a company and place all media buying.

Overseeing the social media for a company and make sure the company is properly utilizing social media to maximize its potential.

Managing the Marketing department and implementing systems, budgets and work flow. Magic Buzz, Anaheim, CA June 2014- May 2015

Director of Marketing

Over see daily operations and manage over 35 employees.

Responsible for creation and development of Ecommerce web sites for 3 separate companies.

Responsible for marketing and strategy for Ecommerce and 8 brick and mortar retail stores.

Development and creation of company systems and procedures.

Manage and budget marketing and advertising for all companies.

Brand marketing and strategy for all stores and Ecommerce websites.

Marketing strategy and development of endorsements for Luxor brand and Magic Buzz Inc. Schurz Communications, Redlands, CA June 2013- May 2014 Advertising Sales Manager

Managed, trained and hired sales representatives for print and online advertising mediums.

Planned for, facilitated and motivated sales force to sell more and grow the revenue by 25%.

Responsible for outlining and establishing territories for sales staff to better focus on revenue growth.

Designed and integrated new special sections to increase revenue and profitability.

Achieved monthly quota and grew monthly print revenue by over 155% within 9 months.

Designed and integrated new online shopping platform for ecommerce for small business.

Established New revenue stream for the company and grew new revenues to $25,000 in monthly revenue in three months.

Developed new systems, processes and proceedures for the production department to increase productivity and increase sales Cutie Clothes Corp. Redlands, CA March 2008- June 2013 President / Children’s Clothing Store (online/ brick and mortar)

Owned and operated two retail brick and mortar stores and three online stores with 28 employees.

Created Systems, budgeted store operations managed inventory for Cutie Clothes Corp., Dress Kids Up Corp. and Simply Frog.

Created, Maintained and Managed online retail websites for three separate companies.

Managed, budgeted and implemented online advertising and marketing campaigns for three separate retail stores.

Managed and developed SEM strategies through Google Adwords, Bing and Yahoo.

Planned and Managed Monthly Advertising budget over $75,000 per month.

Strategically developed and Managed all aspects of Marketing and Advertising for all 5 stores, retail and online.

Implemented and managed SEM and SEO marketing strategies for all 5 stores.

Created Marketing material and advertising campaigns which branded all five stores independantly.

Grew online businesses to 1.8 million in annual sales within a 5 year span. Ione Advertising Redlands, CA June 2004- December 2011 President / Full Service Advertising Agency

Owned and operated a full service advertising agency controlling monthly revenues of 3.2 million.

Recommended and implemented a monthly media spending budget.

Provided full production for television, radio, print, out-door and online advertising.

Managed, created and evaluated email blasts to expand brand awareness and sales efforts.

Creative script writing, branding stores individually within the same Market Designated Area.

Planning and execution of key marketing initiatives to both maintain and increase brand awareness.

Analyzed campaign performance to fine-tune digital advertising programs utilizing Google Analytics.

Planned, negotiated and executed media plans using radio, cable, print, online and outdoor mediums.

Worked closely with client to recommend best media options in spot markets for maximum client exposure.

Designed and produced identity brand marketing and promotions for electronic, print outdoor and online platforms.

Negotiate most efficient rates and digital (internet) opportunities for maximum exposure/impressions for industry related web sites.

Managed, budgeted and produced marketing and advertising programs for healthcare, automotive and small businesses industries.

Developed, managed and implemented social and online media campaigns to drive client's objectives, including SEM campaigns, targeted social ads and media channels.

Implemented ROI system to track media spending, in conjunction with individual store sales increases / decreases, to improve management of media spending based on individual market conditions. PennySaver USA Brea, CA December 2000- June 2004

Advertising Account Executive

Assigned to new territory development for automotive industry.

Grew new business to a weekly average of $28,000 per week .

Provided input into the development of project recommendations.

Held the all time high for CarMart: Weekly revenue achieved $225,000.

Assigned to partnership territory where we grew the territory to a weekly average of $90,000.

Worked with automotive advertising agencies to develop marketing strategies for the automotive industry.

Achieved all Sales goals and Company Awards: Winners Circle, Presidents Club and Million Dollar Club. Gannett Newspaper Group San Bernardino, CA December 1999- November 2000 Automotive Advertising Account Executive

Employee of the month for 3 consecutive quarters.

Planned for, facilitated and implemented weekly Automotive team meetings.

Responsible for new territory development outside the MDA for automotive accounts.

Grew new territory from a zero base to over $120,000 monthly in advertising revenue.

Designed and Integrated new online Shopping platform for local Automotive Dealers.

Established out of market territory rates and implemented marketing strategies for outer territories. National Directory Company Irvine, CA December 1998- December 1999 Advertising Account Executive

Top Sales and Leader Board Winner for 8 consecutive months.

Responsible for maintaining and cultivating new business through direct cold call marketing.

Managed national and key accounts while exceeding sales objectives by 160% over goal.

Developed strategic marketing plans for new territories and exceeded growth goals by 65%.

Exceeded all sales objectives and while maintaining Employee of the month for 4 consecutive months.

Worked in conjunction with Senior Management to identify areas of concerns and help identify future opportunities.

Worked directly with key accounts national automotive accounts: ie: Larry H. Parker, Carpeteria, Ford, Honda, Toyota, etc. Sony Pictures Culver City, CA March 1995- November 1998 PUBLICITY FILM EDITOR

Responsible for editing trailers and short specials for Publicity and Marketing purposes.

Creative ability to select and showcase television Clips for Publicity and Marketing.

Worked directly with Producers and directors to strategize and implement marketing materials for publicity.

Ability to manage large work flow, skilled at working under pressure and successful at meeting pressured deadlines.

Duties included supervising field shoots, premier introduction staffing, post production coordinator and production supervisor.

Worked on several Block Busters including, Jerry Maguire, MIB, My Best Friends Wedding, Air Force One and The Mask of Zorro. Education

Bachelor of Science (Business Administration) Redlands, CA. The University of Redlands

Graduated in 2004


Video Production Creative Script Writing Graphic Design Google Adwords, Bing, Yahoo Pro Tools Final Cut Pro Motion Big Commerce, Shopify, Volusion Photoshop Illustrator Social Media Online Advertising

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