Barbara Goldman

New York, NY *****/ Telephone: H- 212-***-****/ C- 917-***-****/ acx2wv@r.postjobfree.com

Branded Content Writer - Doug Truppe Inc. 2016- Freelance

Writer/editor of online news, features and newsletters for Doug Truppe Photographer Rep, www.dougtruppe.com

Branded Content Writer/Editor/Membership Database Manager

PDN Photo+ Group (Photo District News/ Emerald Expositions) - 1999-2016, New York, NY

Print and online Writer/Editor/Membership Director for Emerald Expositions Photo + Group professional photography sites: PDN.PhotoServe.com (photographers’ online portfolio display) and PhotoSourcedirectory.com (suppliers resource). Managed/ wrote all editorial content, benefits research, database membership maintenance, database upgrades and enhancements, marketing promotion, budgets, billings and handled daily customer service and tech support.

Accomplishments:

● Developed Photo + Group - PDN.PhotoServe.com and PhotoSourcedirectory.com pro photo sites and databases. Over 100,000 listings with Membership growth doubling from 3,000 to over 8,000 paid members (2014-2016) with online signups, automated renewal subscriptions, social media marketing

● Met Annual Budget of $240,000 for PDN.PhotoServe.com portfolio online display sales

● Developed valuable strategic membership benefits with industry organizations as ASMP, APA

● Wrote/edited all branded online content with 6 daily featured spotlights and shorter daily news items for photographers and suppliers

● Wrote all promotional membership materials (postcards, brochures, banner ads) for print/online

● Managed budgets, financial reports, billing cycles through Paypal access for memberships

● Wrote and deployed 2 monthly e-newsletters to over 45,000 art buyers, photo editors, industry suppliers and vendors

● Managed/wrote product content and profiles for PDN ’s PhotoSource Studio Guide for photo suppliers, vendors and manufacturers for print, online and digital edition

ADWEEK’s Major Media Directory and Marketer’s Guide to Media - 1995-1999, New York, NY

● Editor- Managed 22 media databases to produce 4 annual publications on media measurements and buying time for markets in radio, television, cable, magazines and newspapers

Freelance - Pan Asian Repertory Theater -1999, New York, NY

Office Manager/Development Associate/ Grant Writing

● Managed subscription, development databases; wrote and edited all promotional materials

● Assisted in writing grant proposals with Tisa Chang (NEA, NY State Council of the Arts, CBS, J.P. Morgan, Chase)

Skills: Microsoft Office, PC (Word, Excel), Microsoft Outlook; Experience with relational/SQL databases, copywriter/ copyeditor, RedDot CMS editing program, SilverPop E-mail; basic HTML; Outlook, Photoshop skills, excellent online searching capabilities; excellent organizational skills; familiarity with Spanish language ; member of AEA and SAG-AFTRA, good financial skills, Social Media: Twitter, Facebook, Google + postings daily; Great Sense of Humor

Education: Temple University, Philadelphia, PA – B.A. in English; Communications & Theater and Film; NYU University – Copy editing course with Melinda McAdams, Copy Chief of Time Magazine; President’s Award Nominee – Nielsen, 2003

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