YOUNG (YU-YANG) LIN

+1-213-***-****, acwz7e@r.postjobfree.com,

*** ********** ***, *** ***, Brooklyn, NY 11238

EDUCATION

Robert H. Smith School of Business, University of Maryland College Park, MD Master of Science; Marketing Analytics 2015 ~ 2016 National Taiwan University Taipei, Taiwan

Bachelor of Business Administration; Majored in finance 2005 ~ 2009 Copenhagen Business School & University of Copenhagen Copenhagen, Denmark Exchange Student

2009 ~ 2010

ANALYTIC EXPERIENCES

Created Consumer Profiles for Satellite Internet Company

• Utilized R and SQL to perform data extraction and customer profiling with multinomial regression, naive Bayes, and random tree models to determine predicted probabilities of consumer purchase behavior based on past customer data with nearly 400,000 observations.

Implemented Market Segment for International Retailer

• Applied GLIMMIX to run mixture multinomial logit models to identify within 1,699 observations 2 segments given the lowest AIC and BIC scores, each with different coefficient levels on store features including service, price, atmosphere and intercept.

Primary Market Research for CA-based hardware startup

• Integrated mTurk and Qualtric to conduct primary questionnaire analysis and utilize factor analysis and regression models to identify hidden clusters among interviewees. Churn Analysis for Mobile Operator

• Implemented logistic regression model and CART in both SAS and R environment to produce churn estimation with .626 of AUC accuracy

Cross Selling Analysis for Retail Banking

• Used Principal Component Analysis (PCA) in SAS and random forest in R to identify cross selling opportunities among retail bank’s existing customer base to increase sales. Conducted RFM to evaluate customer values. EXPERIENCE

Brilletark Co. and DiiFa Co.

Online Marketing Specialist

DC metropolitan, US

Oct. 2015 ~ May 2016

• Launched and scaled key social media platforms for three hardware startups to 10,000+ followers.

• Conducted cross platform media performance analysis through Google Analytics to refine campaign strategies and improve overall marketing ROI by monitoring CTR and PPC.

• Developed and implemented tactic marketing strategies through Google Adwords, Facebook and Instagram Ads, Twitter Ads and promotional email with A/B testing to develop leads and increase traffic. Albatron Technology Co. Ltd.,

Account Manager

Taipei, Taiwan

Sep. 2013 ~ Feb. 2015

• Organized Global Sales Team to increase sales collaboration in development of multinational clients with geographically dispersed branches throughout Europe, SEA and the U.S.

• Defined and implemented short term market strategies and execution plans in global market; managed product promotions, market development, contract control, implementation, and distributor management. Executive Yuan Taipei, Taiwan

Administrative Specialist, InvesTaiwan Service Center (ITSC) The government organization to fast track FDI to Taiwan with cabinet-level support 2011 ~ 2013

• Coordinated the resolution of a $400m commercial mater involving a French sports company and the Government of Taiwan, helping the company to open its first megastore in Taiwan.

• Performed competitive analysis and formulated business conversation between an Irish global food and nutritious leader with €695M market value with four Taiwanese dairy vendors.

• Served as staff aide to the Vice Minister of Economic Affairs during investment-promoting delegation trip to the U.S.

ADDITIONAL INFORMATION

• Languages: Native Mandarin fluency; proficiency in English; TOEFL iBT 111 / 120

• License: SAS Certified Base Programmer for SAS 9, Certified Senior Securities Specialist in Taiwan

• Computer Skills: Advanced Excel (solver, pivot Table), R, SAS, SQL, SPSS and Tableau.

• Sports: Cycling (circumnavigated Taiwan twice, with total distance exceeding 2,000km), running, swimming, basketball (Men’s Basketball Team at Dep. of Finance, championship in NTU Cup).

• Community Services: Organized and led missionary trip in Lanyu between 2006 and 2007. Oversaw the logistic and financial activities of the group.

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