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Sales Manager

York, Pennsylvania, United States
October 09, 2016

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Phillip Serls



To manage people and grow sales through leadership and personal execution


American University – Bachelor of Arts

Harvard University – Executive MBA Program (Certificate of Completion)

Relevant Professional Experience:

2 L’s Recycling-York, PA – Founder & CEO May 2011-Present

Helped develop a competitive pricing strategy to increase company revenue and cash flow

Developed company sales and marketing strategy in order to achieve company sales goals

Seek various industrial accounts to develop a “zero waste” “no landfill” solution

Manage a team to identify, sort and process various grades of scrap

Propose and negotiate various industrial account contracts

Responsible for obtaining and growing various national accounts, i.e. BAE and Snyder’s Lance

Participate in numerous trade shows and conventions

Staiman Brothers Recycling, Williamsport, PA – General Manager January 2009 - May 2011

Created and managed a wire chopping division

Designed a 30,000 ft2 non-ferrous processing facility for increased volume and future growth

Increased non-ferrous volume 20% with minimal financial exposure by adding new industrial accounts to company’s portfolio

Effectively lead a team to help cultivate and grow sales, manage existing accounts and minimize expenses

Actively involved in all company P&L management decisions in order to increase bottom line revenues

Conversion Resources, Cleveland, OH – Scrap Trade May 2007 – December 2008

Viking Trading, Montreal, QC, CAN – Scarp Trader May 2005 – May 2007

Bought and sold scrap increasing revenue while maintaining margins

Shulman and Company, Elmira, NY – General Manager January 2003 – May 2005

Responsible for all aspects of scrap company, i.e. employees, sales, expenses and growth

Involved in negotiating all employee contracts, vendor agreements and partner terms

Increased bottom line by eliminating waste, growing sales through strategy and managing the P&L

Created various new positions within the company providing new jobs and opportunities throughout the community

Established sales and marketing strategy for specific fiscal years

Participate in numerous trade shows and conventions

Colonial Metals Company, Columbia, PA – Various Positions January 1980 – December 2002

Management Trainee – 1980-1982 Manager Scrap Buyer – 1982-1986

Vice President of Operations – 1986-1988 Executive Vice President – 1988-1991

Chief Operating Officer – 1991-1994 President & CEO – 1994-2002

Responsible for managing 250+ employees and $300m in annual sales

Responsible for obtaining and growing various national accounts, i.e. Harley Davidson, York International and Caterpillar

Developed and implemented international scrap trading division

Negotiated United Steel Workers Union contract every three(3) years

Developed tremendous, longstanding relationship with Environmental Protection Agency (EPA)

Actively involved in merger between L.Lavetan and Sons and B. Abrams Companies forming a company with $60m+ in annual revenue

Participate in numerous trade shows and conventions

Acquired, merged or founded various companies adding to Colonial Metals’ subsidiaries

oGarden State Metals

oL.Lavetan & Sons (Increased revenue from $12m to $20m+)

oM&M Realty Company (Leasing of Industrial properties)

oAlliance Environment Services – Grew to three locations and seven hydro geologists

oColumbia Mini Storage – Developed and leased over 300 units

o Toyota Lift Truck Company (Took the company from bankruptcy to profitable and sold within two years)

oYorktowne Dental Family Practice – Helped facilitate a partnership with practice and consequently built three additional locations with retail storefront models

Additional Accomplishments, Awards and Experience

Pennsylvania remediation clean up awards

Member of Young Presidents Organization

Member of many local executive boards

Founded a cookie company which aided the fundraising industry (Uncle Phill’s Cookie Dough)

Facilitated and secured funds which led to the development of a new local youth ice hockey training facility by meeting with many government personnel

Donated the scrap rendered for the use of the National Vietnam War Memorial in Washington D.C.

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