SARAH A. REINBOLT

216-***-**** acwxrk@r.postjobfree.com http://www.linkedin.com/in/sarahreinbolt

STRATEGIC CHANNEL MARKETING MODERN MARKETING PROGRAM / PRODUCT

MANAGMENT

Data driven B2B / B2C modern marketer who consistently expands brand awareness, sales, and audience engagement

with clear, concise and customized presentations, programs, marketing automation tools, and communications. Translates

complex content to easy understanding. Revenue driven and metrics focused. Collaborative, creative problem solver,

technically astute, nimble, and able to balance multiple deadlines. Dedicated and detail-oriented strategic thinker who

keeps the big picture in focus. Delivers success using critical analytical thinking. Stellar inter and intra departmental buy-

in abilities. Skillful relationship builder. Strong working knowledge of Go-to-Market (GTM) strategy.

Channel Marketing Digital Marketing Marketing Automation Software Program, Project / Product

Management Integrated Marketing Strategy / Communications Management Public and Media Relations

Analytics

EXPERIENCE

INFRASTRUCTURE AND DIGITAL SOLUTIONS MARKETING MANAGER

CISCO SYSTEMS, Inc., San Jose, CA, 2013- 2016

Enterprise Networks Catalyst Switch Portfolio Lead

Developed, managed and executed messaging, content, and collateral amplifying GTM, strategy, thought leadership,

and value proposition to Sales and Channel Partner audiences. Worked with internal and external vendors to create

Sales and Partner enablement digital tools and collateral to retain / exceed 70% market share.

Worked cross-functionally and collaboratively in a global heavily matrixed organization partnering across

marketing, Product Management, and sales ecosystem to amplify new initiatives, increase engagement, address

regional marketing gaps, and capture MQL results. Conducted metrics reporting to ensure success.

Built, implemented, and managed field and partner communications plans, wrote customer success stories,

newsletters, website content; developed rich media; promoted through lead gen and social media. Team lead /

managed and executed product launches. Developed / executed marketing communications plans.

Led and managed content strategy and quarterly calendar for weekly EN Activate Switching webinar training

sessions. Organized event logistics and promotion. Achieved 14% attendance growth.

Led and developed training sessions and webinars for field. Determined content development. Featured win:

secured market leadership with 900 SDN SaaS software downloads by 300 companies within 3 months.

Assigned to a 3-member team to redesign EN Activate Series internal website. Developed content, provided

User Experience (UX) recommendations, and artistic direction.

Awarded Connected Recognition Award from Meraki stakeholder

Enterprise Networks Segment Internal Website Platform Migration Lead

Led internal Selling EN website content creation and redesign. Managed 9 architectural teams to conduct site audits,

develop content strategy, and wrote site content. Ensured content quality assurance. Collaborated with marketing,

sales, and product teams. Mediated with User Experience (UX) and digital teams.

Edited and curated content. Created 159 pages; eliminated 64 superfluous pages and obsolete collateral

Conceptualized, wrote, and developed 3 pages for Migration Refresh campaign. Designed site architecture

which being leveraged by all other architectures.

Awarded Connected Recognition Award from Platform Migration lead

Services Solutions Marketing Manager for Internet of Things (IoT)

Amplified IoT value proposition to Cisco field sales and Strategic Technology Partners

Produced a 7 module video partner enablement series from concept to offering to support The IoT System launch

simplifying message into easily understandable content. Achieved an 87% viewing completion rate.

Developed an on-site high-touch seminar addressing marketing and education needs for select tech partners

Drove cross-functional team initiatives and strategy to support revenue marketing goals

SARAH A. REINBOLT

216-***-**** acwxrk@r.postjobfree.com http://www.linkedin.com/in/sarahreinbolt

Awarded Connected Recognition Award from the Global Partner Marketing Director of IoT

APPLICATIONS PLATFORM GROUP COMMUNICATIONS MANAGER (PaaS)

Instituted communications processes and managed marketing communications for automation software

Wrote newsletter, website, and social media content. Produced rich media (videos) for HIMMS tradeshow

Conducted internal website audit. Ensured quality assurance. Developed internal website refresh plan.

GLOBAL INTEGRATED MARKETING and COMMUNICATIONS MANAGER (IMC)

Mobility Lead Enterprise Networks Smart Solutions Partner Integrated Marketing and Communications (IMC) Lead

Managed and conducted strategic global marketing communications go-to-market (GTM) execution programs for

Cisco Enterprise Networks Partner Marketing channels. Ensured brand compliance voice for communications.

Worked cross-functionally / collaboratively with multiple stakeholders to drive MQL on all digital real estate

Introduced social media in communications plans. Achieved 13% increase in partner launch participation

Wrote / published an Enterprise Networks partner launch leadership blog for the Enterprise Segment Director

CONSULTANT

B2C DIGITAL MARKETING PUBLIC RELATIONS SOCIAL MEDIA, Cleveland, OH 2008-

2014

Developed / executed integrated marketing, email, and PR campaigns, digital analytics, competitive analysis,

communications, media speaking points, editorial calendars, content plans. Notable highlights:

Launched PR and social media campaign for coding boot camp; cohort enrollment reached max capacity

Established the brand and executed the PR and social media campaign for an urban farm; 2000+ reach

Developed a differentiating brand enhancement program for a manufacturing advocacy organization

PRINCIPAL/OWNER

AVATAR ARTS MARKETING MANAGEMENT, LLC, Cleveland, OH, 1997-

2007

Marketing / Brand Marketing / Public Relations consultancy focused on arts and cultural organizations in Northeast

Ohio. Notable highlights:

Tremont Neighborhood: Created / executed branding, media and public relations, volunteer

management (managed team of 60), advertising, and event initiatives rebranding Tremont as a hip,

neighborhood to live, work, and play. Collaborated with public sector, civic, city, county, and political groups.

Appointed by City Counsel as a select member of City Hall Cleveland Arts Summits One and Two, Media

Relations Chair to position Arts and Cultural Tax for Cuyahoga vote. Managed inaugural Tremont Arts and

Culture Festival, including to reports and 60 volunteers; drew over 5,000 in attendance.

Museum of Contemporary Art MOCA Cleveland: Revitalized the brand. Developed process improvement.

Introduced / implemented email marketing. Conducted community, media, and public relations; increased

attendance by 72%, surpassed New Member Goals for the first time in 10 years. Oversaw marketing

communications; wrote / distributed press releases. Won City of Cleveland championship for major international

installation drew 3,000 global participants. Conducted business development; procured underwriting;

identified / cultivated new strategic alliances. Coordinated 25+ events, including high profile engagements.

EDUCATION

MBA, Marketing / Technology, Case Western Reserve University, Weatherhead School of Management, Cleveland, OH

BA, Journalism, The Ohio State University, Columbus, OH

CISCO CERTIFICATIONS

Digital Marketing Social Media Specialist

Social Media Strategist Executive Marcom

SARAH A. REINBOLT

216-***-**** acwxrk@r.postjobfree.com http://www.linkedin.com/in/sarahreinbolt

PMP Certification, anticipated Fall 2016

Contact this candidate