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Sales Marketing

Location:
Somerville, Massachusetts, United States
Posted:
October 05, 2016

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Christine M. Brouder

* ****** *******

Haverhill, MA 01830

Cell: (978) ***-****

Email: acwxeu@r.postjobfree.com

OBJECTIVE: To obtain a management position within an organization’s Marketing department where my analytical skills, team building abilities, and creative side supports the overall company’s corporate policy.

EDUCATION:

Degree Candidate, Bachelor’s in Business Science, Merrimack College, North Andover, MA

Associate’s Degree in Business Science, Castle Junior College, Windham, NH, 1986

SKILLS:

Microsoft Word, Excel, Access, Outlook,

ASSOCIATIONS:

Pressure Sensitive Tape Council

Marketing Steering Committee, participate in development of trade association’s branding activities, 2008 - Present

Gasket Fabricators Association

Social Media, chaired committee on the deployment of Social Media, 2014 - Present

Social Media Committee, co-chair, implemented Social Media Policy, presented at Round Table Discussion and Break-Out Sessions

EXPERIENCE:

Sekisui Voltek LLC, Lawrence, MA

March., 2009 to Present Marketing Manager

Develops and controls the yearly sales forecast based on historical data and Sales Department input which includes but not limited to selling price, revenue, market segment and profitability. Provide half year revision to the yearly sales forecast.

Development and monitor key messages internally and externally to effectively communicate the company and product brand identities including the company website, print communication, and advertising. Ensures compliance with global branding efforts of Sekisui Chemical.

Responsible for renewal of Volara®, Volextra® and Minicel® trademarks in the North American region. Investigate, document, and report possible trademark infringement.

Works with appropriate professional agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, customer communications, direct mail, marketing campaigns, press releases, tradeshow events, publications and presentations etc.).

Build and maintain strong relationships both internally and externally to ensure proper messaging of company brand identity, product and service offerings.

Continuously monitor market needs and customer acceptance through direct contact, attendance at key meetings, and conducting market research. Provide analysis of customer, current market conditions and competitor information.

Work collaboratively with all members and other key stakeholders to support the development of new markets, expanding existing markets and the launch of new product development with sales materials and promotional elements to increase sales of new and current products.

Provide market research to determine market requirements for existing and future products. Utilize and develop new analytical techniques to evaluate potential markets and market conditions. Provide market intelligence and keep management abreast of changes in environment and marketing strategies.

Develop and implement marketing plans and projects for new and existing products. Establish and manage the marketing budget to deliver all marketing activity within the agreed budget. Monitor, review and report on all marketing activity and results.

Define, create and implement useful reports within Microsoft AX to monitor the Company’s key indices. Provides analytical support to Business Planning Manager.

May., 2007 to March., 2009 Marketing Manager & Corporate Purchasing

Provides marketing direction and support for the Sales department in the form of advertising, communications and sales promotion

Developed sales analysis and yearly and half year forecast based on inputs from sales and other sources

Establishes and controls Lawrence purchasing policy in conjunction with Corporate Purchasing manager with regards to new market development, cost reduction, and securing adequate materials

Plans, develops and manages Marketing Budget

Provides market research on specific markets and potential acquisitions

Feb., 2005 to May., 2007 Marketing Communications Supervisor

Managed all marketing communications for all three business units

Managed internal Voltek / Sekisui presentation materials and image

Redesigned, literature, tradeshow presence and managed all aspects of the tradeshows

Prepared customers, market and new application analysis with/for business units

Supervised Inside Sales Administrator Functions

Jan., 2004 to Jan., 2005 Marketing Communications & Sales Support Supervisor

Continuously redesigned and updated website

Designed and produced sales literature such as brochures, technical data sheets, presentations

Plans and manages participation in trade shows

Primary contact with advertising agency; development of press releases, advertising, brochures and other marketing programs as needed

Supervises Inside Sales Administrator

Jan., 2001 to Dec., 2003 Marketing Coordinator & Web Designer

Responsible for development and design of website

Develop database for website

Design and maintain databases and spreadsheets to track and report on sales and marketing information such as sales leads and progress toward target weekly reports

Sept., 1998 to Dec., 2000 Marketing Coordinator

Administrative duties, copying, filing, shredding, travel arrangements

Designed, edit and produced monthly news letter

Monitor inventory of sales literature

Supported Customer Service for inquiry calls and order entry when needed

Feb., 1998 to Sept., 1998 Safety and Environmental Specialist

Maintained and updated all written programs as required by OSHA and EPA such as Forklift, Respiratory

Developed and administered training programs for compliance with OSHA and EPA

Maintained compliance with Form R, Form S, TURA, Tier III and others as needed

Worked with manufacturing personnel to deploy Safety Committees with a 98% participation rate

Feb, 1995 to Feb., 1998 Manufacturing Administrator

Reviewed all time cards for plant personnel to determine proper coding for labor charges as well as ensuring proper pay for holiday, overtime, meetings, etc.

Support department managers in review of paperwork that managed scrap, yield and run rates

Participated in team kaizen activities such as improvements in yield, run rates, scrap, reduction of cost, etc.

Supported Safety and Environmental Specialist with Safety Committee activity

Administrative duties such filing, copying, shredding, travel arrangements



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