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Customer Relations, Public Relations, Media Relations, Marketing Commu

October 04, 2016

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Corner Diamond St. Extension

Umali Subdivision, College

Los Banos, Laguna 4030



Nationality: Filipino

Age: 49

Birthdate: Dec. 3, 1966

Birthplace: Manila

Civil Status: Married with two children aged 23 & 20

Religion: Roman Catholic

Weight: 75 kgs.

Height: 5’4”

Language Spoken: English, Filipino

Mobile Number: (090*-*******; (091*-*******


1985 – 1990 University of the Philippines Los Baños

Bachelor of Science in Development Communication

Major in Development Journalism

Thesis: Exposure to Local TV Dramas and Attitude Towards Filipino Values

Average: 2.37

Scholarship: Grants-in-Aid Scholarship Program, full tuition scholarship



Jan 2010 to Corporate Relations Manager

Present Gardenia Bakeries Philippines, Inc., Binan, Laguna

ICRM (Integrated Customer Relations Management) Department Head-Marketing Department

Main function is to identify and develop opportunities to promote the image and reputation of the company to help achieve sustainable competitive advantages through strong customer relationship. Areas handled include PR & media, CSR, Customer concerns, plant tours, digital marketing, corporate events, and industry and government relations.

May 2005 to Assistant Manager - Corporate Relations

Dec 2009 Gardenia Bakeries Philippines, Inc., Biñan, Laguna

Principal purpose of the position is to identify and develop opportunities to promote the image of the company, the brand and its products through the conduct of plant tours, promotional and PR campaigns, customer service and employee care; assists the President actively in his other corporate initiatives to support and safeguard the growth of the baking industry.

Jan 2004 to Corporate Relations Executive

Apr 2005 Gardenia Bakeries Philippines, Inc., Biñan, Laguna

Identifies and develops opportunities to support the brand through execution of programs; manages customer concerns and initiates the action to be taken; provides information in response to inquiries and requests from customer and other clients; coordinates with external contacts in support to corporate and marketing programs; supports implementation of all advertising, promotional and PR campaigns; deals with the overall operation of Plant tour; writes the company’s newsletter; updates website; and promotes client and customer relationship delivering good business results.

Sep 2002 to Customer Relations Assistant

Dec 2003 Gardenia Bakeries Philippines, Inc., Biñan, Laguna

Handles both internal and external customer complaints, makes report and coordinates with different departments for the necessary action to be taken; deals with the overall operation and conduct of Plant Tour: from planning to plant tour crew supervision and duty assignments, keeps an updated database of plant tour visitors and ensures orderliness and coordination in the implementation of the program based on company policy; assists in providing information in response to inquiries and requests from customers and other clients; handles the production of quarterly newsletter: gathers materials, conducts interview, writes reports, edits/proofreads and distributes materials; maintains/upkeeps the GBPI website; and reviews company’s press releases.

May 1998 to Branch Director

April 2002 AMA Computer Learning Center Los Baños

Monitors daily operation of all units, classes; deals with over-all management operations and personnel supervision and duty assignments; participates in decision-making, planning and policy formulation; monitors manpower needs to be coordinated with the main office thru the HRD; and ensure coordination and orderliness in the implementation of programs and policies in the said branch.

Sep 1996 Assistant Public Awareness Specialist

To Apr 1997 International Rice Research Institute (IRRI), Los Baños, Laguna

Assists in providing information in response to inquiries from international and national media, donors, and other important clients; develops and coordinates programs for journalists, organizes public information activities and special events; handles the production of IRRI Week; gathers materials, conducts interviews, and writes drafts for print or broadcast, and coordinates editing, design, production, and distribution of materials with other members; and assists in maintaining records of public information activities including news releases, visits, and news clippings.

Nov 1995 University Research Associate II

To Aug 1996 Barangay Integrated Development Approach for Nutrition Improvement (BIDANI) of the

Rural Poor, IHNF-CHE, UPLB

In-charge of the Data Bank and Information Resource Center which includes collecting,

updating, and keeping a centralized file of BIDANI related documents; prepares data compendium; cataloguing of data and information; assists the IEC component; writes the minutes of the meetings; organizes and maintains a central file of visual materials; and assists in the conduct of BIDANI related projects and activities through coordinated efforts of the barangay people, local government as well as private and public organizations to improve nutrition thru community development.

Oct to Dec Editorial Assistant

1994Philippine Press Institute (PPI), Intramuros, Manila

Project: Philippine Science Journalism Awards

Responsible for reviewing press releases daily and compiles all qualified science news stories; assists in the process of choosing the best news story which includes preparation of documents/materials to be presented to the Board of Judges.

Aug to Training Documentor

Sep 1994 Integrated Pest Management (IPM) International Training

Documents all IPM activities and responsible for the production of trainee’s manual.

Jan 1991 University Research Associate I

To 1994 Institute of Animal Science, UPLB

Assists in the production and publication of various communication materials; prepares correspondence letters and minutes of meetings; writes reports, conducts survey; compiles/gathers research data; conducts training.

Jul 1990 Marketing Assistant

To Jan 1991 Mandala Agricultural Development Corporation (MADECOR)

Los Baños, Laguna

Responsible for the production and publication of communication materials; writes reports; prepares research proposal; edits/proofreads; assists the chairman in the conduct of various projects.

1989-90 Student Assistant

Main Library, IRRI, Los Baños, Laguna

Keeps records and makes bibliographical entries.


Proficient in software applications (MS Word, Excel, Powerpoint)

Radio Broadcasting

Capable of working with email, engaging online (Internet and social networking sites)

Good relations with media, government and private organizations, private and public schools and travel agencies

Technical writing

Understands standard Human Resource Policies and Guidelines

(Hiring of employees; manpower needs; compensation and personnel benefits and promotion)

Capable of planning and implementing corporate and marketing programs applicable to the company/branch

Capable of enforcing policies and making important decisions within the normal operational system

Can handle people

Can teach


October 20, 1991

Sta. Cruz, Laguna

Personal references and seminars attended will be given upon request.

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