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Sales Marketing

New York, New York, United States
October 02, 2016

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Professional Summary


Professional Experience

Anran Cao

**** **** ***, ***#**

New York, NY 10065

M: 858-***-****

Marketing, Financing, Statistics, Economics, Management, Advertising. Proficient in both Chinese and English.

2015 University of California, San Diego (UCSD) La Jolla, CA, U.S. Bachelor of Science: Management Science (stem)

Economics, Finance, Accounting, Marketing

Overall GPA: 3.6/4.0 ; Major GPA 3.8/4.0

Graduated in June 2015, one year earlier than normal length 2016 Northwestern University Evanston, IL, U.S.

Master of Science: leadership for creative enterprises Marketing, Media, Communication.

Graduated in August, 2016.

Overall GPA 3.75

June 2016


August 2016

GAL Group Inc. Bensenville, IL

Marketing Assistant

Review and produce financial data providing research and data analysis to present for use in planning and decision making.

Prepare multiple complex and varied financial reports that require selection, preparation, and interpretation of data using complex data query tools. Participate in marketing activities and policies to promote products and services. Provide administrative support to the marketing department by preparing reports, handling information requests, and performing clerical functions. Assist in gathering information on competitors and methods of marketing and distribution. April 2016


June 2016

Accuity Evanston, IL

Market Research Intern

Perform research tasks with a view to gathering data pertaining to industry, company and customer trends

Design qualitative and quantitative survey instruments that can be used to conduct interviews and gather data from public sources and Accuity internal databases Analyze the gathered data to uncover competition and industry information using statistical software techniques

Develop reports and presentations on market research initiatives and provide ideas on how this research can impact new product development

Present my findings to the product and senior management teams to help shape product strategy

July 2014


September 2014

China Citic Bank Fuyang, China

Assistant to VIP Customer Relationship Manager

-Sharpened communication and practical financial terminologies as well as the service Research Project


-Developed a hands-on understanding towards the retail banking businesses and be capable of using internal retrieval and analytical tools

-Provided numerical support and material evidence in response to customers' inquiries July 2013


August 2013

Citibank (China) Hangzhou, China

Personal Banker at GCB Sales & Development Department

-Involved in the OJT, covering courses of Fx and Overseas Market, Fixed & Floating Return Products, Financial Knowledge Test and Asset Allocation, etc

-Managed the relationship with customers and invited potential clients smoothly(20 plus in total)

-Acquainted with the account opening system and procedure; assisted the clients in form-filling

June 2013


July 2013

Zhejiang Jingu Company Limited Fuyang, China

Administrative Assistent

-The company is the largest steel wheel manufacturer in China, providing R&D, manufacturing and sales

-Assisted in the administrative affairs and supportive work of daily financial work such as vouchers verification

-Took a firsthand look into the steel wheel industry to understand its manufacturing principles and sales channels

March 2014


June 2014


Course Project for Econometrics

Project Leader

-Report on Whether Levying the Cigarette Tax may Affect the Sales of Cigarettes

-Leader of a 5-person team

-Collected, filtered and processed data of annual cigarette consumption and average prices paid

-Calibrated an instrumental variable and tested its validity to avoid hidden variables affected demand

-Employed STATA to process data and summarized that levying a cigarette tax would exert an influential impact on reducing cigarette consumption La Jolla, CA

March 2014


June 2014


Marketing Project Analysis of a Luxurous Laundry service Market Analyst and Researcher

-Tested the marketing strategies, i.e., raising questions, devising questionnaires and analyzing scheme

-Utilized the Logit model to run a regression including variables and analyzed their influences on the likelihood to pay for the laundry service, scoring 98 at the term end Evanston, IL

September 2015



Northwestern University

Team project for strategy design for the Evanston Art Center Did a diverse range of research and applied three lens analysis

-interviewed with current staff members to measure their feelings and satisfaction about the EAC using specific questions that correlated to each of the three lenses.

-gathered documents from the head of EAC to learn more about their goals, strategy and job descriptions.


-went on observations on different days and times of the week. The observations gave us the opportunity to interact with the teachers and students and experience the EAC as members of the community would.

-did comparative analysis of several similar organizations to find EAC's weakness and strength, as well as possible beneficial strategy it might borrow.

-designed surveys for both parents and students to measure their satisfactions. La Jolla, CA

March 2013


June 2013


Deputy Publicity MinisterECON Department

Teaching Assistant

La Jolla, CA

March 2013


April 2014


Chinese Students and Scholars Association (CSSA)

Deputy Publicity Minister

-Originated “Picking Strawberries” theme event and attracting 50 plus people through innovative advertisement

-Successfully won sponsorship from Little Sheep and in return helped to the company increase its sales by 20%

La Jolla, CA

February 2013


June 2014


Chinese Union (CU)

Organization Minister

-Headed a 10-people tour to Africa and Europe for a tailor-made travel, drawing up caterings and accommodation

-Initiated an original cruise party providing freshmen the F2F communications opportunity with seniors

-Organized “Beating Eggs” and “Live CS” where dozens of partakers came to experience outdoor survival

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