JOHN P. RAMIREZ

***** ******** *****, *** *****, CA. 92126

Phone: 619-***-**** Email: acwux5@r.postjobfree.com

OBJECTIVE: To obtain a challenging position within an organization that would utilize and benefit from my

Knowledge and experience while providing personal learning and growth.

PROFESSIONAL PROFILE

Experienced Healthcare Sales and Marketing professional with 15 years experience with specialized knowledge of The Healthcare structure who understands transitions of care and the financial, clinical and program components and with a passion working and helping the elder population.

Experienced in Sales and Marketing and promoting Healthcare facilities to area Hospitals, physicians offices and Community and adept in leading projects that consistently yield results while meeting or exceeding budgeted census and revenue utilizing strategic market analysis and planned sales and marketing activities

Creates and executes Sales and Marketing campaigns to increase awareness, census and profitability

Knowledge of all types of health insurance, HMO’s, managed Care, including benefits packages and requirements

Self directed, detail oriented planner and resourceful problem solver driven by challenge and success

Experienced in Public speaking, delegating outreach programs, educational activities and networking events

Proficiency in Microsoft Office, excel, sales force, CRM and database systems

PROFESSIONAL EXPERIENCE

FREELANCE MARKETING PROFESSIONAL SAN DIEGO, CA May 2014- Present

Recent Consulting Contracts:

Assisted the Admissions and Marketing team by developing a Sales Plan and Marketing strategies, identifying the most cost effective advertizing channels and identify target market to increase awareness and referrals to the Skilled Nursing and Rehab Facility (Boston, MA)

Assisted a small start-up online Marketing Firm with marketing strategies to increase community awareness and cultivate relationships with professional Mentors, Consultants, and business owners to provide online marketing services (Chula Vista, CA.)

Consulted for A Home Health Care agency in ( San Diego, CA)

VIDELL HEALTHCARE (PARK PLACE) HYDE PARK, MA July 2013 – Jan 2014

CLINICAL LIAISON/MARKETER

Planning, developing and implementing marketing strategies and public relations activities

Conducted clinical assessments and coordinate transfers with admission Team and Executive Director

Created and executed sales and marketing plan and developed new Collaterals, Brochures and Newsletters

Penetrated new territories to expand existing market and cultivate strong relationships with C- level management

COYNE HEALTHCARE (contractual)

MARKETING DIRECTOR/LIAISON ROCKLAND, MA MAR 2012 – OCT 2012

Assist the CEO with physician recruitment, proposals, contracts and developing a Medical Board Committee and program development

Community and Hospital based marketing and conducting clinical evaluations for potential patients

KINDRED HEALTHCARE

CLINICAL LIAISON Boston, MA NOV 2010 – JAN 2012

Maintained and increased Business Relationships with Hospital Care Managers/Physicians and Rehab Staff

Increased average monthly referral activity by 10% by utilizing strategic marketing techniques

Clinically assessing potential patients and residents and determined appropriate levels of care

GENESIS HEALTHCARE INC.

CLINICAL ADMISSIONS DIRECTOR Boston, MA MAR 2009 – NOV 2010

Increased average monthly referrals by 25% for managed facilities and average monthly admissions by 15%

Conducted presentations to healthcare professionals, community leaders and the community agencies

Managed multiple Hospital accounts in the Greater Boston Area

GOLDEN LIVING CENTER

DIRECTOR OF SALES AND MARKETING Norwood, MA DEC 2007 – FEB 2009

Provided superior leadership, Direct, train and lead internal sales team as well as mentoring several staff members

Exceeded budgeted census and revenue utilizing strategic market analysis and planned Sales and Marketing activities and identifying the most effective advertising channels

Created a positive business climate and motivated employees

SENIOR SOLUTIONS, LLC.

DIRECTOR OF ADMISSIONS & MARKETING MILTON, MA MAY 2006 – DEC 2007

Increased referrals from primary accounts and developed new relationships with new referral sources that increased overall census of 113 to 124

Managed the admissions office, conducted facility tours, managed inquiries and conducted clinical assessments.

NORTHEAST SPECIALTY HOSPITALS

DIRECTOR OF ADMISSIONS (LTAC) STOUGHTON, MA FEB 2004 – APR 2006

Managed a team of admission coordinators and Admission representatives

Successfully grew average daily census by networking with healthcare providers, physicians, Geriatric care managers and community agencies

Responsible for bed management for Northeast Specialties Waltham and Natick facilities

Reviewed Clinical and financial information to assure proper level of care and reimbursements

SPAULDING REHABILITATION HOSPITAL

SENIOR INTAKE COORDINATOR BOSTON, MA OCT 1998 – FEB 2004

Coordinated the admission process between Patients, Case Management, and third party payer.

Coordinated each managed care contract and with clinical manager and manager of bed utilization with prioritizing of Insurance clearance to facilitate and expedient admission process

Train and mentor new admission staff and educate liaisons on referral and admission process, insurance verifications, authorizations, negotiations and determining levels of care to assure proper reimbursement

EDUCATION

COMPUTER PROGRAMMING CERTIFICATION 1998

COMPUTER SCIENCE ASSOCIATE DEGREE 1997

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