SHIRLEY D. MERCADO

Blk * Lot * Goldhill Place Subd. Camarin,

Caloocan City, Philippines

+(63-917*******

+(63-906*******

acwuu6@r.postjobfree.com

Career Profile & Career Objective

Business Unit Head / Store Operations Manager professional with more than nine years combined experience in retail sales and marketing roles for both Retail Industry & Advertising Industry. Objective:

Senior Managerial position in Sales and Marketing wherein education, experience, and skills can be efficiently utilized to increase the sales volume and profitability of the firm. Build a strong distribution network for achieving greater market development by fulfilling the following underlying functions:

• Leading sales teams to achieve sales objectives.

• Identifying potential customers in the market.

• Comparing products and their substitutes based on a range of criteria.

• Managing the firm’s sales budget and costs – Estimating costs involved

• Obtain an executive sales/marketing management position in a growth-oriented company.

• Utilize business development/sales skills at a progressive organization where these skills can make a significant impact on the bottom line.

• Obtain a position that will enable use of strong sales skills, marketing background and abilities to work well with co-workers and clients.

• Use sales and marketing-oriented skills in the best possible way to achieve the company’s sales goals. Professional Experience

DERM CLINIC SM Fairview & SM North Edsa 8/06/15 – 12/12/15 Branch Manager Quezon City

For over 40 years, Dermclinic has become the pioneer and the leading dermatological center in the country. Starting out as a regular skin care center in 1969, today, Dermclinic has already opened more than 20 branches – mostly in major malls nationwide – giving easy access to consumers. Full-time Doctors who have undergone years of medical study and extensive training in professional dermatology warmly welcome each patient, 7 days a week. At Dermclinic, state-of-the-art equipment and facilities are also available to complement its wide range of services and breakthrough procedures, all to ensure the best aesthetic results possible. American Technologies Inc. Mandaluyong City, Philippines 4/10/13 – 10/27/14 Business Unit Head – Advertising Products

More than 25 years in the I.T. distribution business. A number of world-renowned brands. Excellent technical support team. These mostly distinguish AMERICAN TECHNOLOGIES, INC. (ATI) from the competition. As one of today’s major players in the IT distribution industry, ATI has built a distinct reputation in product reliability coupled with technical support excellence. Marketing dozens of well recognized IT products and catering to constant changes in customer needs are our primary strengths. We have carved in a niche in the market for quality service that has propelled the organization to heights. With nonetheless customer satisfaction in mind, we have cultivated a clear and cohesive image representing the vision of the future of I.T. in the Philippines. Today, ATI continues to respond to incredible market demands for new applications to cater mass market needs including that of small to medium enterprise requirements. We attract new customers by our wide range of products and services capitalizing on our trademark reputation.

• Responsible for managing a business unit to successfully achieve personal and business objectives and success measurements.

• Define and develop unit member roles, responsibilities and accountabilities.

• Provide tools needed for the business unit to accomplish stated objectives.

• Develop and communicate vision and expectation levels to unit members; relating them to corporate vision and strategic direction.

• Select, coach, and retain qualified staff.

Ming Wouy Group of Companies

URS/Pedro/Luggage gallery/Sport shop dept. Phnom Penh, Cambodia 02/ 2011 – 09/2012 RETAIL SHOP MANAGER (Expat)

MING WUOY Group is a multi-business company which is running supply for decoration (home, shop, office, restaurant, hotel…), home furniture, fashion, and entertainment. A rapidly growing company with all kinds of business, establishing a one of a kind service applied to each of our stores, hotels, & other business.

• In-charge of the 4 stores (Pedro, U.R.S., The Sports Shop, and The Luggage Gallery).

• I also act as a Visual merchandiser and as a Buyer (Singapore)

• Manage total store operations including staff hiring, training, evaluation, and work schedules.

• Organize and plan store events

• Manage the daily sales and strategies of every store and hit the monthly store quota. Key Achievement:

Posted Highest sales and broke sales records in my stay with the company. Cinderella Marketing Corporation Level 2, SM City Fairview - Philippines 04/2009 - 01/2011 Store Manager

Cinderella is the leading fashion specialty store in the Philippines that offers globally competitive products through a wide variety of high quality and stylish local and international brands while giving commendable excellent customer service. We carry the following house brands: SEVENTEEN, C-WOMEN, CINDERELLA KIDS, ESPRIT, PIERRE CARDIN, BRITISH INDIA, GATE ONE, CLARKS, PRETTY FIT, OSH KOSH B'GOSH and NAFNAF.

• Manage total store level operations, including staff hiring, training, evaluation and work schedules.

• Maintain the overall quality and day-to-day operations of the establishment.

• responsible for overseeing the daily work of subordinate employees, ensuring that customers have a pleasant shopping experience and completing many other duties necessary to run the store in an effective and efficient manner.

Key Achievement:

Posted highest sales vs. all outlets nationwide

Robinsons Galleria Ortigas Center, Pasig City, Philippines 07/16/2005-11/16/2008 DEPARTMENT HEAD

Robinsons Galleria is the flagships mall for the Robinson’s group of companies. The 5-level shopping mall has more than 400 shops, dining outlets, entertainment facilities and service centers that satisfy the discriminating tastes of students, executives and families from the surrounding areas and beyond. We carry the entire high end brand in the Philippines.

• In-charge of the Health & Beauty Aids, Ladies’ and Men’s Accessories, Perfumery, Cosmetics, & Customer Service Section. My main responsibility is to see to it that I will hit my monthly quota.

• Monthly sales report, business reviews, weekly feedback for the concessionaires & for the store manager, do the (PEL) Price event listing for the mark-up or mark-down of items.

• Cycle count inventory which happens every year.

• Conduct store orientations for the new comers, Assists Promotional Tours of celebrities & VIP’s.

• It is my duty to resolve the internal problems under my department.

• participate in planning of any special events, such as regional conferences or joint meeting. SM City Supermarket Cdo Branch Cagayan De Oro City, Philippines 08/2004 – 03/2005 Selling Assistant Supervisor

As the Philippines’ largest supermarket chain, SM Supermarket offers a world-class supermarket shopping experience – boasting a wide range of fresh produce, sourced directly from the growers, processors, and integrators. Driven with the passion for excellent customer service and superb quality assurance, SM Supermarket endeavors to conceive a distinction in the way food retail business is done – by hosting extensive line of food products and innovative services catering customer needs and wants.

• Maintain the overall quality and day-to-day operations of the establishment.

• I must see to it that each individual is adequately trained to fill their job title and supervise the work that they do throughout their employment at the store.

• Ensure that the store is run as per Actions policies and procedures.

• Check the inventory on a frequent basis and make sure that orders are in when they are `supposed to be.

Core Competencies

• Familiarity with all aspects of supplier relationship management.

• Ability to cope with dynamic market conditions and develop sales strategy accordingly.

• Ability to work in high-stress environments and to make complex decisions.

• Extensive knowledge of sales and marketing strategies. Key Skills

• Excellent written and verbal communication skills including formal presentation skills.

• Persuasiveness, Adaptability & Innovation.

• Judgment and Decision-making.

• Collaboration.

Education

Lyceum of Iligan Foundation 2000-2004

Bachelor of Science in Computer Science

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