client services, business development, account services

BRENDA FELDMAN

** ******** ******, **** *******, New Jersey 07064

(Mobile) 732-***-****

Email: *******.******@*****.***

Professional Profile: https://www.linkedin.com/in/brendafeldman

Professional Summary

Extensive experience in lead generation/validation, business development, HCP engagement, strategic and tactical planning, client/account services, team management, and mentorship.

I have contributed 18-years in the medical communication industry (CME, Disease Education, and Promotional), across multi-channel learning methods within the spectrum of therapeutic areas.

Associated Skills

Adobe Reader/Writer

Bilingual in English and Spanish

GoldMail

Google Analytics

Google Trends

Microsoft Suite

SalesForce

SharePoint

Social Media Networking & Monitoring

Strong Communication Skills

Survey Monkey

Workamajig

Work History

Medical Communications Consultant – Self-Employed 11/15 - Present

Pipeline Creation for Business Development

Strategic and Tactical Planning

Lead Generation and Validation

Scheduling and Leading Initial Capabilities

Active Participation in Pitch Presentations

Proposal Preparation and Submissions

New and Organic Business Development

Client and Account Services Lead

Facilitation of Cross-Functional Communications

Mentorship of Junior Staff

Management of Disease and Continuing Medical Education (CME) Initiatives

Management of Promotional Education

Multi-Channel Medical Communications

Vendor Management

Collaboration with 3rd Party Partners (e.g. Associations, Foundations, Pre-Existing AORs

Brief overview of multi-channel educational activities managed include:

Needs Assessment Interviews with Thought Leaders, Community Physicians, and Other Healthcare Professionals

Thought Leader Identification and Faculty Recruitment

HCP Engagement

Relationship Management

Planning and On-site Management of Live Events (e.g. Dinner Meetings, Large Group Practice Collaborative Programs, Lunch & Learn, National Product Theaters, Regional Product Theaters, Saturday Seminars, Steering Committee Meetings, Thought Leader Think Tank Meetings, Virtual Meetings

Congress Coverage

Leveraging Content via Digital Solutions

Website Relaunch/Rebranding

Search Engine Optimization

Social Media Management

Audience Generation

Outcomes Effective Measurement & Reporting

VP, Account Management

Centron Medical Education – New York, NY 12/15 – 2/16

Consultancy basis across accounts in Prostate Cancer, Chemotherapy Induced Nausea & Vomiting (CINV), and Kidney Transplant Also consultancy under a New Business Development perspective in the therapeutic area of Atopic Dermatitis...

Sr. Director, Business Development and Account Services 9/15 – 11/15

CLINICALMIND, LLC – New York, NY

Created industry and medical congress strategy for a start-up, boutique organization across several therapeutic areas

Strategized and initiated site optimization for top Google search results

Secured several new business meetings for the organization within a small time frame

Created an initial list of targets based on phase III pipeline launch probability and existing long-term contacts

Scheduled meetings with world renown thought leaders in the industry including Drs Peter Libby, George Bakris, and Christie Ballantyne for surveying and insight purposes

Director, Business Development and Client Services 11/14 – 4/15

Synapse Medical Communications/81qd/MEI – New York, NY

Identified prospective clients by using existing contacts and business directories including PMD, Adis R&D Insights, expected blockbuster lists and other reliable sources including KOL referrals

Initiated and developed relationships with prospective clients across the spectrum of therapeutic areas inclusive of pharmaceutical, device, diagnostic, and nutrition companies

Routine meeting confirmation and presentation delivery to prospective clients alongside the best agency suitable to meet the specific need of the client

Kept detailed records of daily NB activities through an online customer database (Workamajig)

Senior Director, Business Development and Client Services 6/08 – 9/14

KnowledgePoint360 Group, Division of Ashfield – Lyndhurst, NJ

Increased sales volume by adding several new accounts across the spectrum of therapeutic areas including Adis R&D Insights, expected blockbuster lists, and other reliable sources inclusive of Expert Encounters resulting in client referrals and introductions from KOLs

Identified prospective clients by using business directories and following leads from existing clients and faculty referrals

Development of pitch decks, proposals, and capabilities overview

Routine meeting confirmation and presentation delivery (in person and via webconference to prospective clients)

Face-to-face lead for initiation and management of collaborative opportunities with third parties including vendors, associations, and congresses (both industry and medical)

Maintained detailed records of daily activities via online customer database (SalesForce)

Built relationships with prospective clients and the healthcare community to promote long-term business growth including relationships with world renown thought leaders

Various titles including Senior Director, Education Development 4/04 – 6/08

Clinical Bridges, a Division of KnowledgePoint360 Group, LLC – Secaucus, NJ

Managed multi-channel medical communication programs across various therapeutic areas including congress coverage, website relaunch, SEO campaign, newsletter series, P2P meetings, apps, regional dinner meetings, Saturday Seminars, Meetings-in-a-Box, large medical group workshops, talking papers, educational gaming, etc

Initiated and managed a multi-grantor scenario which included funding from NovoNordisk, AstraZeneca, Takeda, B.Braun, Novartis, Alexion, Connectics, Reliant (now GSK), and DuraMed

Responsible for successful program rollout via management of a team of 5 account managers and continued organic growth of accounts

Management of vendor relationships to assure best cost and success of programs

Collaboration with other agencies and associations

Thomson Professional Postgraduate Services – Later acquired by KnowledgePoint360 Group, LLC – Secaucus & Montvale, NJ 11/99-4/04

*Held Positions beginning as Program Assistant and promoted to Dir, Acct Services

CME needs assessments via phone interviews, calls, and surveys to KOLs, community physicians, and allied healthcare professionals

Responsible for management of live meetings, website management, patient education, eNewsletter series, faculty recruitment, exhibits at medical meetings, and expert encounters

Therapeutic areas of focus at this time were primarily diabetes, general and interventional cardiology, oncology/hematology, pain management, kidney transplantation, antibiotics in the age of resistance, and dermatology

Identify grantor targets based on current relationships and PH III pipeline utilizing several networks and resources

Proposal development including descriptors for new programs

Proposal grant submission (direct and online grant submission portals)

Main point-of-contact for multiple grantors with the responsibility of leading all calls and providing status reports demonstrating success of programs

Correctional Officer

Hudson County Correctional Center – Kearny, NJ 12/98 – 1/00

Collaborated with institutional staff, area law enforcement, mental health boards, county attorneys, and medical providers

Kept current on all agency and state policies, rules, regulations, and statutes

Conducted physical, mental, and target training to assure compliance on the job

Completed intake paperwork, fingerprints, and searches

Prepared, processed and maintained forms, reports, logs, records, and activity journals

Accomplishments

Collaborated with several medical communication agencies in leveraging content and achieved optimal reach

Opened and grew relationships which resulted in first time RFPs from Alcon Laboratories for Synapse Medical Communications/81qd

Developed relationship and received first time RFP from Johnson & Johnson/Invokana for Synapse Medical Communications/81qd

Awarded Healthcare Website of the Year (CCMDweb.org, website of the Committee on Cardiovascular and Metabolic Diseases (formerly NLEC – National Lipid Education Council) and NDEI.org, website of the National Diabetes Education Initiative

Achieved award for Best Newsletter Series; eHealthcare Strategy and Trends

Opened first obesity account within KnowledgePoint360 Group; Eisai/Belviq

Received first RFP in biosimilars work for Physicians World, a Division of KnowledgePoint360 Group – Hospira

Sold the first device account for Professional Postgraduate Services – B. Braun and Kaneka

Created client relationship, developed proposal, sold, and managed collaborative account with clients at Medtronic Cardiovascular and Eli Lilly/Daiichi Sankyo; Served as primary contact for both clients and currently maintain a relationship with both leads

Sold and managed a multi-channel disease education account with AstraZeneca in the area of cardiology for Professional Postgraduate Services

Affiliations

Healthcare Business Women’s Association (HBA)

American Heart Association (AHA)

American Diabetes Association (ADA)

Certifications

First Aid CPR & AED Certified – American Heart Association/American Stroke Association

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