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Engineering Marketing/Business Analyst

New York, New York, United States
October 01, 2016

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*** ********* ******, *** **, New York, NY 10025




COLUMBIA UNIVERSITY, New York, NY 9/2015 – 12/2016 M.S, Management Science and Engineering, Columbia Engineering & Columbia Business School, GPA: 3.3/4.0 Coursework: Operations Consulting, Operations Management, Business Analytics, Design Digital Operating Models, Capital Markets & Investments, Risk Management & Financial System, Statistical Methods in Finance, Statistical Inference & Time- Series Modeling, Operation Research Models (Deterministic, Stochastic, Probability), Data Mining UNIVERSITY OF ILLINOIS, Urbana-Champaign, IL 8/2011 – 5/2015 B.S, Materials Science and Engineering, Minor in Mathematics, College of Engineering, GPA: 3.8/4.0 Publication: Redox-responsive, Reversibly-crosslinked Thiolated Cationic Helical Polypeptides for Efficient siRNA Encapsulation and Delivery (Journal of Controlled Release 205(2015) 231-239) PROFESSIONAL EXPERIENCE

ALTICE USA (formerly CABLEVISION SYSTEMS CORPORATION) Bethpage, NY Media Planning Intern 6/2016-8/2016

• Supported preparing online media plans by analyzing various audience segments and opportunities

• Built visualized models using data from Google AdWords, social media ads, A/B testing, search engine optimization

• Monitored and reported key performance indicators and metrics to ensure that digital, direct, print, radio and outdoor media were purchased in a time and cost effective manner Marketing Database/Strategy Intern 6/2016-8/2016

• Produced and maintained the integrity of the data used for the regular reports provided to the marketing organization

• Supplemented campaign development and execution such as marketing campaign effectiveness and marketing opportunity by running tests in APT and SAS

• Collaborated with team members to provide recommendations for marketing trends and audience opportunities COLUMBIA UNIVERSITY, OPERATIONS CONSULTING New York, NY Part-time Consultant, R/GA 9/2015 – 5/2016

• Led a team of four graduate students to automate the opportunity screening process and the capital allocation decision for marketing campaigns, by conceiving and implementing new algorithms for the upfront planning

• Developed new quantitative models for gathering and manipulating data to optimize ongoing campaigns Part-time Consultant, Fresh Direct 9/2015 – 5/2016

• Evaluated the efficiency of current employees’ schedule based on the seasonal and daily change in customer demand

• Developed analytical tools in order to optimize the organization of work, by assigning schedules to current employees and designing new hiring plans

CONSTRUCTION ENGINEERING AND RESEARCH LABORATORY Champaign, IL Client Service Researcher 11/2014 – 5/2015

• Designed and performed functional experiments of self-assembly vesicle, analyzed and elaborated results to clients

• Engaged in projects joint with other research corporations and established practices of shared experimental systems SCHNEIDER ELECTRIC Shanghai, China

Operation Research Engineer 5/2013 – 8/2013 & 5/2014 – 8/2014

• Integrated with marketing teams to generate collaborative data analysis through statistical methods such as Six Sigma principles on design of experiments

• Promoted and fostered production plans for critical parts to meet product requirements and customer expectations SKILLS



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