JIM WALERY

***** ****** **** 714-***-****

Santa Ana, CA 92705 www.linkedin.com/in/jimwalery acwqys@r.postjobfree.com

MARKETING MANAGER

Proven Marketing Manager, for technology companies, responsible for development of effective marketing processes and materials to aid in the sale of products and services. Ability to work with fellow employees, customers and partners to successfully implement change using appropriate marketing tools.

Knowledgeable in Product Launch Material Creation & Management

Expert in Lead Generation, Inbound Marketing and Marketing Automation

Project Manager for Large and Small-sized External Events for Customers and Prospects

Excellent Customer & Partner Relationship Management Skills

B2B Social Media Expert who is Knowledgeable in Establishing and Expanding a Company’s Social Media Presence

Effective Communicator of Information to Customers, Prospects, Partners and Sales Team including Newsletters, Videos and Webinars

Published Author of Articles/Blog Posts

PROFESSIONAL EXPERIENCE

EVISIONS INC., Irvine, CA (Software Developer) 2010-2016

Marketing Operations Manager

Managed marketing team members responsible for lead generation, social media, user conferences and attendance at external events as well as budget creation and assisting with product launch materials

Project lead for successful on-time and on-budget implementation of HubSpot Marketing Automation which tripled Marketing Qualified Leads to Sales Team and provided weekly/monthly marketing measurement numbers to management

Managed the event team who successfully did logistics and promotion for up to 90 events a year

Oversaw largest marketing expense event that included 35 employees and budget of over $250,000

Created the company’s social media presence on Twitter, Facebook, YouTube and LinkedIn. With implementation of HubSpot all of these channels grew followers. Also led project of company blog creation. In 2016, implemented paid LinkedIn Sponsored Updates with eBook downloads

Implemented Net Promoter Score surveys to customer base for satisfaction review

EMULEX CORPORATION, Costa Mesa, CA (Manufacturer of Computer Hardware) 2008-2009

Sr. Product Marketing Manager

Outbound Marketing Manager responsible for communicating product information and managing product launches

Improved product launch process by enhancing communication between marketing teams with regularly scheduled launch meetings and up to date launch status document

Enhanced communication to customers and partners by implementing external webinars

Increased sales team technical knowledge with the implementation of regular internal webinars to the team and the posting of the webinar recordings on internal website

Accomplished task of moving all company product information from old website to newly formatted website as well as additional product information for improved information access

Surveyed sales team regarding training and marketing materials required so that proper training and materials were provided

Point person on Sales/Marketing SharePoint site for central repository to save employee time

TECHNICAL RESOURCE GROUP (TRG), Santa Ana, CA (IT Services) 2001-2008

General Manager

Managed all daily activities for company including P&L, Sales/Marketing, Operations, HR and Customer Service

Wrote response to proposal from Los Angeles Unified School District that generated over $1 million in revenue for the company as well as managed the activity at this account

Closed sale of services to Kelly Blue Book that generated over $1 million in revenue

Reviewed legal documents and created process for streamlining service agreements with customers

Continuously changed service offering to maintain $2.5 million annual revenue stream

Managed office relocation and combination of employee benefits due to company merger

GENERAL AUTOMATION, Irvine, CA (Technology Developer) 1996-2001

Sr. Product Manager (1997-2001) & Territory Account Manager (1996-1997)

Performed marketing product management of key company products including: data access middleware tools, Windows-based database environments and computer servers

Improved relationship with largest distributor that doubled revenue from this distributor

Wrote licensing software that maintained customer information that improved operations

Managed successful database product from its beta period to maturity

Worked with 3rd party vendors to get their products ported to General Automation product

Selected as top Product Manager and wrote manual for other Product Managers to use

Interfaced with partners in all geographic regions and did product presentations

Closely worked with Techpubs Department to create easy to understand Quickstart card, excellent online documentation and effective printed user documentation

Successful product releases accomplished by my working closely with Engineering and QA

Maintained good relationship with Customer Service to resolve any major product issues

Responsible for sale of systems, upgrades and software to large end user and reseller accounts

SEQUOIA SYSTEMS, Irvine, CA (Fault Tolerant Computer Manufacturer) 1991-1996

Territory Account Manager (1994-1996) & Systems Engineer (1991-1994)

Responsible for sale of systems, upgrades and database software to customers (including governments). Made sales quota and Circle of Excellence Club both years in sales

Responsible for pre- and post-sales support including system installations. Also created Systems Installation Guide that was used to train all new Systems Engineers

EDUCATION

M.A. Computer Resources & Information Management, Webster University, Irvine, CA

B.A. Social Science, University of California, Irvine, CA (UCI)

CERTIFICATIONS/HONORS

Inbound Certification by HubSpot Academy (July 2016 – August 2017)

Ambassador of the Year for the Costa Mesa, CA Chamber of Commerce

TECHNOLOGY KNOWLEDGE

HubSpot Marketing Automation, Confluence, Constant Contact Email, SurveyMonkey, MS Office, GoToWebinar, Google Analytics, Twitter, YouTube, LinkedIn, Facebook, EventBrite

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