CHERYL A. SARSALEJO
*** *** ****** *****., ******, Consolacion Cebu
(091*-******* (093*-*******, ***************@*****.***
13+ Years' Customer Service and Operations Experience in Transportation and Logistics Company / Marketing/Brand Champion / Trainer/Knowledgeable in ISO 9001/ Certified Internal ISO Auditor/Previous Member of Toastmaster’s Club
Participative management, professional and results focused. Progressive leadership experiences have created a passion for surpassing financial and service objectives via a combination of best quality customer service, lean operating methods, initiate marketing directions, project management and incentive driven rewards for team achievement. Derive genuine pleasure from transforming high-potential staff into outstanding leaders demonstrating the operational success. Available for travel. BS, Business Administration.
Noted for outstanding communication skills, both with customers and team members; resolve problems quickly and equitably.
Computer Skills:
MS Word, Excel and PowerPoint
Core professional competencies include:
multi-unit operations management
multi-tasking
management
labor, marketing cost controls
sales, product, market analysis
customer service – call center& front office
presentation skills
project planning & development
risk management & inventory control
facility management
hiring
training
vendor sourcing &negotiating
customer relations & satisfaction
human resources management
staff retention
RELEVANT EXPERIENCE
LBC EXPRESS, INC.
(LBC is the Philippines’ market leader in payments & remittance, documents & mail, parcels & boxes, and cargo & logistics. With a growing network of over 6,400 locations, partners, and agents in over 30 countries)
Branch Manager (September 16, 2014 – June 30, 2016)
Assign and direct all work performed in the branch and supervise all areas of operation. Manages staff, foster a positive environment and ensure customer satisfaction and proper branch operation.
Key Achievements:
Hands-on approach and expansion of the branch business operations
Implemented the branch KPI (Key Performance Indicator)
Manage the branch who hit the 100% COD Collection Efficiency amongst the branch nationwide
2GO GROUP INC. –an ABOITIZ COMPANY
(Private company which provides seamless sea and land travel experience )
Terminal Operations and Passenger Services Manager (2009 to 2012)
Developed the on board Cabin Services of Cebu, Bacolod, Iloilo, SM MOA, Batangas and Calapan. Developed the Customer Care Department in Cebu. Responsible for the opening of the company’s new branches Bacolod, Iloilo, SM MOA, Bataan and Surigao. Driven by the desire to succeed and to meet the company’s brand promise “A passion to Serve”, took the most of the major awards as the Cleanest vessel of the year from 2009 to 2012. Held planning, organizing, operating, marketing, advertising, hiring and training responsibility.
Key Achievements:
Meeting the target opening date mandated by the ManCom for the following branches Bacolod, Iloilo, SM MOA and Bataan
Implemented on board activities for a more enjoyable trip of the passengers such asgames on board, monthly theme to give an enjoyable ambiance to the passengers through decorations, wearing of costumes of front line personnel
Implemented a Complaint Management System for proper monitoring and feedback of customer complaints.
Implemented a Customer Satisfaction Rating System to measures the customer satisfaction of the on board services.
Developed and implemented team KPI’s in Customer Care Department and Terminal Operations
Recommended a strategic advertising plan to effectively market the full range of services of SuperCat and Cebu Ferries vessels.
Developed an aggressive advertising campaign that increased the passage revenue by 150% versus budget.
Implemented terminal operations cost efficiency program in support for the profitability target of the company.
Introduced a Basic Customer Service training module to all front liners from Porters, Security Guards, Tellers, Customer Service Rep, Operations Staff, Cabin Attendants and Supervisors.
ABOITIZ TRANSPORT SYSTEM CORPORATION
(Privately-Held Company; largest, premier transportation and logistics provider in the Philippines)
Supervisor-Customer Interaction Center (2006 to 2009)
Initiator of the project to centralize the customer service department to give the same, consistent high quality customer service to the clients all over the branches.. Build relationships to new and existing external and internal customers. Proper planning and constant coordination with sales and operations teams for cargoes to be loaded per vessel departure. On time notification to customers of incoming cargoes. Monitors and ensures that metrics/service level set are met on a daily/monthly/annual basis. Held operating responsibility, budgeting, expense control and month-end reporting.
Key Achievements:
Successfully converted and replicated menu of services for the customer service department for the 10 branches nationwide within 6 months
Increase of team’s KPI by 3% each quarter
Zero manpower turnover for 3 years
3 promotions from my team members
EDUCATION and TRAINING
UNIVERSITY OF SAN CARLOS – Cebu, City
BS, Business Administration
Title of Training/Seminar
Date Attended
Place
Leadership Training
November 11-14, 2014
Metro Manila
Managing Forward Together Workshop
September 14, 2011
Cebu City
Time & Motion & DILO Workshops
March 17, 2011
Cebu City
Media Training
November 9, 2010
Cebu City
Presentation Skills Workshop
October 22, 2009
Cebu City
Facilitating Effective Meetings
June 10, 2009
Cebu City
Blue Ocean Strategy
March 26, 2009
Cebu City
Advanced IQA Training
August 25, 2008
Cebu Grand Hotel
Internal Quality Audit (IQA) Training using version ISO 9001:2008 version
August 19-21, 2008
Cebu Grand Hotel
Security Management Seminar
June 12-13, 2007
Cebu City
Selection and Hiring
February 21, 2007
Cebu City
Telephone Excellence Workshop and Service Plus
June 20, 2006
Cebu City
Coaching Skills Workshop
April 20, 2006
Cebu City
HR Functions of a Leader
March 15, 2006
Cebu City
Customer Comes First
October 12-14, 2004
Cebu City
Dangerous Goods Awareness
August 20, 2002
Cebu City
International Tracking & Tracing
April 22-24, 2002
Cebu City
Internal Quality Audit
December 20-21, 2001
Cebu City
REFERENCES
1. Mr.Zoilo D. Cadampog
Sales Manager
2GO Group Inc.
Cell No. 092*-*******
2. Mr. James Ray D. Lavides
Formerly AVP-Operations
2GO Group Inc./Aboitiz Transport System Corporation.
Cell Nos. 091*-*******/091*-*******
3. Ms.Leilah E. King
Formerly AVP-HR
SuperCat Fast Ferry Corporation
Cell No. 091*-*******