Marketing Manager

ALEXANDRA LUBER

*** *. *****, ******* ** 602-***-**** ********@*****.***

STRENGTHS

Creative, versatile, hard-working digital marketing professional with outgoing personality and can-do attitude

Broad experience in social media, marketing and communications, branding, publicity and advertising

Effective writer able to understand client brands and tell their stories online and off

Organized, resourceful event planner on productions large and small

Proficient in Adobe Creative Suite, WordPress, Constant Contact, MailChimp, CisionPoint, Microsoft Office Suite, Google Analytics, Hootsuite, Basecamp

EXPERIENCE

Rosebud Restaurants Group Chicago, IL March 2016 – August 2016

Marketing Director, 8 Italian-American restaurant concepts throughout Chicagoland city and suburbs

Developed strategies for marketing, social media and PR to support business goals of group and each concept

Rebranded messaging and design to expand customer base

Produced digital and print media to promote the brand and increase consumer awareness for all concepts

Managed social media accounts for each concept, engaging key audiences through relevant content and PPC advertising; increased consumer engagement by 20% and individual page followers up to 35%

Created blog content, SEO and backlinks to optimize online presence

Wrote digital and offline content for campaigns, promotions, website(s), collateral

Managed all customer review platforms to curate reputation

Worked with PR agency to secure media coverage in local print, online and broadcast outlets

Oversaw in-house special events and outside event productions

Cultivated relationships and cross promotion opportunities with local concierges and businesses

Agency 360 Chicago, IL 2013 – 2016

Account Manager & Public Relations Specialist, Carnivale Chicago, Business Marketing Association of Chicago, Hawthorne Race Course, Chicagoland Skydiving Center, Bacino’s, Blue Goose Market and Q-BBQ

Managed day-to-day key account communications, establishing positive relationships

Participated in developing creative strategies for new and existing clients

Produced sales materials, proposals and presentations for new and existing clients

Coordinated work of staff, freelancers and sub-contractors to fulfill client deliverables

Wrote digital and offline content for client campaigns, promotions, websites, social media, collateral

Planned and manage small special events or key facets of large event productions

Secured client media coverage in local print, online and broadcast outlets

Compiled press/event/campaign recaps, archives and status reports

MWW Chicago, IL 2012 – 2013

Account Coordinator, 1-800-FLOWERS.COM, Zumba, Swisse Wellness, Pycnogenol and The Dukan Diet

Wrote and managed client content on Facebook and Twitter

Helped generate 200 million media impressions in five months for US launch of Swisse Wellness

Developed media pitches, press releases, press packages, brand fact sheets and Q&A

Secured client media placements on PerezHilton.com, Shape.com and BridalGuide.com

Compiled target media lists using CisionPoint PR software and tracked coverage

Edelman PR Chicago, IL 2011 – 2012

Internship, Hilton HHonors and Hilton Luxury Brand accounts

Developed global promotional pitches, press releases and press packages

Conducted media outreach to plant story ideas and place editorial

Worked with teams in UK, China, Turkey and Italy to compile target media lists and track coverage

Participated in creative brainstorming and strategies development

EDUCATION

Northern Arizona University Flagstaff, AZ graduated December 2010

Bachelor of Science, dual major in Advertising and Public Relations

VOLUNTEERING

Big Brothers Big Sisters of Metropolitan Chicago “Big Sister” One-to-one Youth Mentoring

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