**** ***** **., ******, *****, Home: 888-***-****, www.linkedin.com/in/mlocaste, ********@*****.***
Morgan Charles LoCaste
Director, Channel Builder, Business Developer, Account Executive ACHIEVEMENTS:
ActionLink – In 2015 initiated Intel Customer Appreciation Certificate that supported Intel’s procedures and requirements increasing customer awareness and satisfaction.
ActionLink – In 2015, 1st in District Sales and 23rd in nation for Intel Top Tier processors
Capital Communications – In 2014 created a business plan that reduced attrition and gained higher subscriber rates by 45%.
Led the nation in new MDU subscribers for 2012 for DISH NETWORK.
COMCAST - In 2009 generated over $5.8 million dollars of new and renewed revenue.
DATAWAVES TECHNOLOGY – In 2007 built a multi-city network across the United States with over 1 million dollars in sales during the first year.
SBC - In 2004, generated over $3.2 million in new annualized revenue.
SBC - In 2002, generated $3.1 million in new annualized revenue.
SBC - From 2001- 2004, ninety-nine percent of total sales were new acquisitions.
SBC - Team generated over 20% of new revenue for SBIS in year 2000. EMPLOYMENT HISTORY:
Acosta & Mosaic, Houston, TX
Team Lead/Supervisor Impact Retail – Promoted Full-Time January 2016 – Present
Train new hires for the KeHe merchandising program and developed a guide of best practices that is being used company wide.
Audit the success of the merchandisers and give detailed coaching that provide a measurable set of standards and expectations.
Work with store personnel and client representatives to insure that our team is providing exemplary service to all parties involved with customer service satisfaction rates that exceed expectations. Market Development Manager and Merchandiser - Part-Time September 2015 – January 2016
Promoted Otterbox products through selected Sprint, T-Mobile, and Best Buy stores.
Trained current store associates on the benefits of Otterbox over their competitors and provided sales training.
As part of a new initiative for Acosta, fulfill the merchandizing responsibilities for the KeHe program to sustain proper inventory levels, rotate stock, and keep the appearance of their products above the expectations of the clients in order to foster a stronger relationship between KeHe and their clients. ActionLink, Houston, TX November 2013 – Present
Market Development Manager – Part Time
Achieved sell thru performance targets and excellence in merchandising quality for key client, Intel.
Increased recommendation rate and brand awareness of Intel, Seagate, Sony & Sennheiser.
Coached sales associates to engage customers and motivate them to purchase through selected Best Buy, Staples, Microcenter and Office Depot stores.
Achieved a Perfect Score of 100% through a third party secret shopper program which was the highest in the district.
Capital Communications, Houston, TX January 2014 – September 2015 Director of Sales & Marketing
Negotiated a partnership between two existing businesses which resulted in the creation of Capital Communications which is a Dish Network reseller (PCO) with the ability to sell cable internet services.
Implemented a business plan to retain the current customer base and build new customer relationships. The plan was able to retain three current bulk properties within 180 days yielding higher revenues for those properties.
Created Methods and Procedures for the CSRs and Accounting to use a new billing system that was only 10% of the cost of the current antiquated billing software which resulted in an annual savings of $60,000.
Built the website storefront to help the CSRs and customers order new services and equipment.
Assisted in the design of the services brochure and other marketing materials which also included a custom logo for the newly branded business.
9510 Oxted Ln., Spring, Texas, Home: 888-***-****, www.linkedin.com/in/mlocaste, ********@*****.***
Held property events to raise awareness of products and services.
Trained existing Customer Service Representatives on improved telephone ordering and recommendations with an emphasis on customer satisfaction and service.
Trained the cable technicians on the proper installations and troubleshooting of the Dish satellite systems. Dish Network Services, TX
Territory Accounts Representative - Indirect Channel December 2012 – November 2013
Supported the development and execution of channel program strategic plans to include implementation, integration and partner program management of goals that aligned with corporate objectives, increased market share, achieved revenue targets and increased profitability of existing products and services.
Collaborated with internal product and marketing personnel in the development and management of channel partner promotions, programs and account activities.
Researched, created and compiled lists of prospective channel partners based on information from business directories, industry research, trade shows, internet web sites and other sources. Responsible for the implementation and onboarding of new corporate originated channel partners.
Tracked program’s activities and established reporting to analyze and measure metrics from the channel program’s relationships to ensure customer satisfaction. Area Sales Manager September 2011- December 2012
Negotiated and generated multi-year Bulk and Right of Entry contracts that brought enhanced broadband services such as video and internet to multi-family complexes and neighborhood Home Owners Associations.
Led the nation with new subscribers per property.
Increased total subscriber penetration per property by holding events and establishing management incentive programs.
Maintained all sales and call history using Salesforce.com. ActionLink, Houston, TX November 2010 – September 2011 Market Development Manager
Achieved sell thru performance targets and excellence in merchandising quality.
Increased recommendation rate and brand awareness of Intel, Western Digital and Lenovo.
Evangelized the customer’s message of excellence.
Coached sales associates to engage customers and motivate them to purchase through selected Best Buy, Fry’s, Office Max, Office Depot and Staples stores. Comcast, Houston, TX December 2007 – February 2010 MDU Account Executive
Negotiated and generated multi-year Bulk and Right of Entry contracts that brought enhanced broadband services such as video, internet, and phone services to multi-family complexes, hospitals, neighborhood Home Owners Associations and the hospitality industry.
In 2009 generated over $5.8 million dollars of new or renewed revenue.
Secured 104 new accounts that accounted for 72% of increased revenue.
Maintained a retention ratio of 90% and a closing ratio of 85%. Datawaves Technology, LLC, Houston, TX January 2006 - December 2007 President - Owner
Built a channel program leveraging past and new relationships with telecom and data consultants, inter- connects and telecommunication agents.
As the creative and selling force of a new business venture, assisted wholesale telecom companies and retail end users with their telecommunications needs.
Worked with resellers across the country to create new business ventures with wholesale providers.
Built a multi-city network across the United States with over $1 million dollars in sales during the first year.
Secured 153 new accounts that accounted for 100% of generated revenue.
Maintained a retention ratio of 82%.
Broadwing Communications, LLC, Houston, TX February 2005 - December 2005 Channel Manager
Recruited new agents to sell Broadwing's Voice and Data products. 9510 Oxted Ln., Spring, Texas, Home: 888-***-****, www.linkedin.com/in/mlocaste, ********@*****.***
Provided training on all products including the new initiative of VOIP and MPLS, plus the traditional voice and data products such as IVAD, PRI, Long Distance circuits, Frame Relay and ATM.
Trained new agents on the products they sell for Broadwing Communications.
Provided administrative training for the agents including paperwork protocol and resources for contract negotiations.
Provided corporate with reports on progress of training and sales performance.
Coached agents on selling skills and company operations and procedures.
Maintained communications between field agents, directors and corporate.
Retained 98% of agents hired.
Responsible for 32% increase in revenue generation by agents hired and trained. SBC, Bellaire, TX June 1999 - January 2005
Channel Manager
Managed a team of Authorized Sales Representatives (ASRs) who sold Southwestern Bell Services.
Trained and recruited ASRs to expand their product line of services and revenue by selling Southwestern Bell Services.
Facilitated sales and troubleshoot issues that ASRs encountered with companies when selling services under the various companies of the SBC Corporation.
Worked with individual ASRs on training staff regarding: sales, upcoming marketing events, order implementation, methods and procedures, product information and incentive compensation to increase their overall revenue.
Provided consultative approaches to the ASRs and their end users needs that included recommendations for equipment and services.
Built and maintained a close relationship with ASRs and monitored their involvement with the end user.
Promoted end user retention and winback opportunities among the ASRs.
In 2004, generated over $3.2 million in new annualized revenue.
In 2002, generated $3.1 million in new annualized revenue.
From 2001- 2004, ninety-nine percent of total sales were new acquisitions.
As part of a new program to promote Southwestern Bell Internet Services, the Partners Program focused on aggressively recruiting VARs and system integrators to emphasize Internet connectivity as part of their overall solution/s with their clients.
Responsible for implementation, sales, and troubleshooting of various issues Partners and their clients encountered.
Provided the Partners with training on sales, upcoming marketing events, order implementation, methods and procedures, product information and compensation to increase their overall revenue.
While a Channel Manager, our team generated over 20% of new revenue for SBIS in the year 2000.
Performed quarterly reviews with Partners to monitor revenue performance and compliance of SBC standards/policies.
SBC, Houston, TX March 1995 – March 1999
Major Account Executive / Sales Consultant
Recruited customers for a new corporate initiative, through leads, cold calls and partnerships with Southwestern Bell Telephone. Created a marketing plan to position Southwestern Bell Wireless as a community leader in wireless sales and as a community partner with human services agencies in the Houston community.
Promoted to store manager as a result of successful sales activities and exemplary supervisory skills. Agent for 4 different Southwestern Bell Corp. companies: Southwestern Bell Telephone, Southwestern Bell Mobile Systems, Southwestern Bell Telecom and Southwestern Bell Messaging Services. Set up multi-line user corporate accounts, small business lines, residential services. Increased revenue through creative fax form for new connects used company wide as a tool for tracking, marketing, and recording. EDUCATION:
Bachelor of Science – Psychology - University of Houston, 1993 Professional Licenses, Accreditations, and Memberships: CCNA training, LEED Training, Salesforce.com, Sales Training Seminar, Acclivus Sales Training, Southwestern Bell Internet, Trends in Communication, BEST Training Hardware: Cisco Switches & Routers, Cable Modems, DSL Modems. Networks: LAN/WAN, DHCP, DNS, TCP, FTP, VOIP and VPN. United States Army: Ft. Hood, Texas. Highest rank: Specialist E-4