Marketing Sales

William P. Jenkins III

PO Box **** Burlington, NC 27216

864-***-**** • ************@*****.***

Key strengths:

• Extensive experience managing teams, brand and product communications across integrated multiple media platforms, both traditional and digital while staying on message and on budget

• Brand champion bringing brand unity to multiple business units under one umbrella to keep all units on message and results-focused

• Experienced in strategic planning, Business to Consumer (B2C) and Business to Business (B2B) marketing, community and public relations roles

Qualifications:

• Strategic thinker able to see ahead and detect trends early on

• Creative marketer nationally recognized for advertising campaigns and best practices in a re- branding campaign

• Experience bringing multiple and diverse business units under a unified brand

• Management and motivation of teams

• Integrated, multi-channel, multi-platform marketing, including email, digital, social media, event and traditional media campaigns

• Exceptional writing and communication, public speaking and presentation skills

• Working knowledge of industry-standard design, audio and video production platforms, MCIF, CRM, content marketing and in-bound marketing in digital, social, mobile and traditional marketing platforms

• Budget development and management, Media planning and buying Experience:

2012 – July 2016: Vice President of Marketing, TCB Corporation, Greenville and Greenwood, SC Promoted to Vice President of Marketing in 2012 for outstanding performance and results. In this capacity I interacted with C-level team to inform and set strategic direction and implementation based on market needs, support business development efforts and drive market share, and develop teams using the Integrity Coaching model. Department outsourced 7/8/2016. 2007 - 2012: Marketing Director, TCB Corporation, Greenville and Greenwood, SC, holding company for Countybank, Countybank Mortgage, Countybanc Insurance Services, Inc., Countybanc Investment Services, Inc., Countybank Trust Services, and Greenwood Capital Associates, LLC. In this capacity I developed and executed strategic marketing and public relations plans and budgets, developed new products, developed and managed branding, marketing, advertising and social media activities for six business units serving the Upstate South Carolina region. I was instrumental in the planning and launch of a new product suite that provided the organization liquidity to survive the roughest years in banking since the great depression while achieving number one market share in our home market for the first time in the organizations' history. Doubled brand awareness in highly competitive Greenville, SC market in two years. Selected and managed external agency vending partners, developed strategic media plan and purchased media in both markets.

1998-2007 Marketing Director, Sunmark Federal Credit Union, Schenectady NY In this role I managed a group of talented individuals as we created a re-branding campaign that was nationally recognized for best practices. Developed and implemented a successful marketing plan for charter conversion from Multi-SEG to Community six counties and 11-branch network, including strategic marketing and public relations plans and budgets to support the credit union and its CUSOs including investment broker-dealer, and insurance agency. We also successfully launched an online-only savings account sub-brand. Also responsible for budget development, tracking and marketing planning. 1997-1998 Vice President of Business Development, Berkshire Marketing Group, Troy, NY Responsible for Account Management and Business Development in agency specializing in Healthcare and Education clients.

1993-1997 President, C&B Retailing, Inc., Latham and Troy, NY Start-up gourmet coffee shops and cafes. Developed concepts, negotiated leasing, did hiring/firing/training, bookkeeping, payroll, marketing, corporate account development and P&L for two locations and 35 employees.

1991-1993 Sales Engineer, Professional Electronics, Schenectady, NY Sold, designed and supervised installations and systems integration of industrial, security and broadcast video systems throughout NewYork and Vermont in key vertical markets. 1987-1991 Manufacturers Representative, Panasonic Corp. USA, Albany, NY Developed new accounts, maintained existing relationships to meet targets in New York, Northern New Jersey and Vermont.

1982-1987 Sales Executive, WWSC, Y96FM Glens Falls, NY and WKAJ/WASM Saratoga Springs, NY Developed, sold and implemented marketing programs for local businesses, industries and non-profits throughout the region, developed and maintained excellent working relationships with major market advertising and media agencies for national and regional accounts. 1980-1982 Free-Lance Photojournalist, Photographer, Video Producer and Animated Film Instructor

Based in Upstate NY, provided services to Gifted and Talented Programs for 10-county agency, local newspapers, photo studios, regional magazines and TV/Cable outlets. Education:

BA Drama & Speech, Mass Communications Concentration, Minor in Psychology, UNC-Greensboro Emerson College, Boston, MA

Other Skills:

Adobe Creative Suite, Microsoft Office Suite, various MCIF systems, music and video production, photography, songwriting, multi-instrumentalist, public speaking, writing. Community involvement:

Past President of Schenectady County Habitat for Humanity after many other roles within the organization, past member Schenectady Rotary Club, Schenectady 2000, City of Schenectady Board of Zoning Appeals, City Council candidate, Dragon Boat Festival of the Upstate, Greenville, SC and United Way days of service, Greenwood, SC.

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