Award-winning Creative Director with expertise
in a wide range of marketing skills from
creating e-commerce websites to developing
new product brands. Committed to applying
latest marketing strategies and digital
technologies whenever appropriate. Excellent
at account management, client service and
department administration. Oversee multiple
design projects simultaneously from concept
to final production. Superior presenter.
Partners effectively with agency and corporate
client leadership as well as lead brainstorming
sessions with project team members.
Understands how to set priorities, meet new
challenges and control risks, while keeping
constituents motivated and informed.
Especially gifted at developing creative talent
at all levels as a manager committed to
mentoring.
2010 – 2016
Two Advertising & Communications, Chicago, IL
Creative Director
Sets the strategic brand direction, creates plans and develops brand activities, including architecture, audits, valuation, measurement, messaging, marketing mix determination, and brand integration. Leads marketing/strategic vision for new initiatives that support the brand and desired client experience. Created and developed successful design concepts, strategies and conceptual campaigns in all channels of marketing. Supervised and directed a team of artists and designers (leveraging talent from both print/digital areas) while participating in the strategic shaping of client business goals. 2008 – 2010
Boomm Marketing & Communications, LaGrange, IL
VP, Strategic Planning
Partnered with client creative strategy with digital and visual direction for all campaigns. Addressed marketing and communication challenges for various B2B and B2C markets with award-winning solutions.
2006 – 2008
UMarketing LLC, Chicago, New York, San Francisco
EVP, Creative Director
Designed new corporate brand identity and established creative department guidelines/best practices. Grew creative department by 40%. Created successful local and national ad campaigns, while consulting on dozens of individual brand agendas.
1996 – 2006
Integrated Marketing, Inc., Wheaton, IL
Executive Creat ive Director
Initiated successful marketing strategies and creative executions for consumer, B2B, and POS advertising campaigns. Range from small market clients to Fortune 500 companies worldwide. Developed strategic client marketing analysis’, insuring highest possible ROI.
1990 – 1996
Euro RSCG 4D, Chicago, IL
SVP Creative Director
Initially joined Chicago office as an Sr Art Director. Promoted to Creative Director to build Creative Department into a 25-person marketing team while supporting clients with award-winning, multi-channel campaigns. Richard Koranda
acw8yj@r.postjobfree.com
richardkoranda.com
Cl ients by Industry
Financial Services Banking
Citibank, Northern Trust Bank, LaSalle Bank, Bank of America, BMO Harris Bank, First National Bank of Omaha, Chase Bank, Park National Bank, BMO Harris Bank, Dime Bank, TCF Bank, Fieldpoint Private Banking, Dreyfus Funds, Van Kampen Merritt Inc.
Financial Services Insurance
State Farm Insurance, Allstate Insurance, Zurich Direct Insurance, Country Financial, Braman Insurance
Financial Services Credi t Card
Visa/Master Card, CitiCorp Diners Club, Citibank,
American Express
Educat ional Services
DeVry Education Group, Microtech Institute of Software Education
Air l ines
United Airlines, Cessna Aircraft Corporation
Telecommunications
Sprint, Motorola US, TCI Cable, Comcast, MCI Inc.
Travel and Lesiure
Apple Vacations, Budget Car Rental, OAG
Automot ive
Hyundai USA, Mazda USA, Lincoln Mercury,
Honda USA, Nolan Motorcycle Helmets, Navistar
Retai l Consumer Food Service
Domino’s Pizza, M&M Mars, Starbucks, Pierce Chicken, Smurfit-Stone, Fuchs Ingredients, Fontanini Meats, Sweetheart Cup Company
Pharmaceutical/ Healthcare
BioMarin, Novaris, VNA Healthcare Service
Software Ski l ls
Adobe Creative Suite, Acrobat Professional, Microsoft Office Associations
American Medical Association, National Association of Realtors
Retai l
SuiteHouse, United States Post Office, Fastnet, Stamps to Go, ATM Stamps, Blockbuster Video, Certified Gorgeous, The Third Bird, Sears, Macy’s, eDropOff, Rinse Ace Pet Products, Jentex Corp.
Entertainment
Brookfield Zoo, Walt Disney Theme Parks
Publ ishing
Today’s Chicago Woman Magazine, Reed Publishing
Chartible Organizations
Jackson Park Hospital, PAWS Chicago,
The Puppy Mill Project, Chicago Humane Society, Hallelujah Acres Christian Healthcare Insurance
Awards
3 best of show midwest arc
5 first place cable ace
3 first place clios
2 first place ad age
7 first place pia
4 first place caples
3 first place echos
30 first place tempos
4 first place midwest arc
Educat ion
Columbia College Chicago, BA Program
American Academy of Art, Chicago IL