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Creative Direction, marketing, design, digital design

Location:
La Grange, Illinois, United States
Posted:
October 26, 2016

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Award-winning Creative Director with expertise

in a wide range of marketing skills from

creating e-commerce websites to developing

new product brands. Committed to applying

latest marketing strategies and digital

technologies whenever appropriate. Excellent

at account management, client service and

department administration. Oversee multiple

design projects simultaneously from concept

to final production. Superior presenter.

Partners effectively with agency and corporate

client leadership as well as lead brainstorming

sessions with project team members.

Understands how to set priorities, meet new

challenges and control risks, while keeping

constituents motivated and informed.

Especially gifted at developing creative talent

at all levels as a manager committed to

mentoring.

2010 – 2016

Two Advertising & Communications, Chicago, IL

Creative Director

Sets the strategic brand direction, creates plans and develops brand activities, including architecture, audits, valuation, measurement, messaging, marketing mix determination, and brand integration. Leads marketing/strategic vision for new initiatives that support the brand and desired client experience. Created and developed successful design concepts, strategies and conceptual campaigns in all channels of marketing. Supervised and directed a team of artists and designers (leveraging talent from both print/digital areas) while participating in the strategic shaping of client business goals. 2008 – 2010

Boomm Marketing & Communications, LaGrange, IL

VP, Strategic Planning

Partnered with client creative strategy with digital and visual direction for all campaigns. Addressed marketing and communication challenges for various B2B and B2C markets with award-winning solutions.

2006 – 2008

UMarketing LLC, Chicago, New York, San Francisco

EVP, Creative Director

Designed new corporate brand identity and established creative department guidelines/best practices. Grew creative department by 40%. Created successful local and national ad campaigns, while consulting on dozens of individual brand agendas.

1996 – 2006

Integrated Marketing, Inc., Wheaton, IL

Executive Creat ive Director

Initiated successful marketing strategies and creative executions for consumer, B2B, and POS advertising campaigns. Range from small market clients to Fortune 500 companies worldwide. Developed strategic client marketing analysis’, insuring highest possible ROI.

1990 – 1996

Euro RSCG 4D, Chicago, IL

SVP Creative Director

Initially joined Chicago office as an Sr Art Director. Promoted to Creative Director to build Creative Department into a 25-person marketing team while supporting clients with award-winning, multi-channel campaigns. Richard Koranda

630-***-****

acw8yj@r.postjobfree.com

richardkoranda.com

Cl ients by Industry

Financial Services Banking

Citibank, Northern Trust Bank, LaSalle Bank, Bank of America, BMO Harris Bank, First National Bank of Omaha, Chase Bank, Park National Bank, BMO Harris Bank, Dime Bank, TCF Bank, Fieldpoint Private Banking, Dreyfus Funds, Van Kampen Merritt Inc.

Financial Services Insurance

State Farm Insurance, Allstate Insurance, Zurich Direct Insurance, Country Financial, Braman Insurance

Financial Services Credi t Card

Visa/Master Card, CitiCorp Diners Club, Citibank,

American Express

Educat ional Services

DeVry Education Group, Microtech Institute of Software Education

Air l ines

United Airlines, Cessna Aircraft Corporation

Telecommunications

Sprint, Motorola US, TCI Cable, Comcast, MCI Inc.

Travel and Lesiure

Apple Vacations, Budget Car Rental, OAG

Automot ive

Hyundai USA, Mazda USA, Lincoln Mercury,

Honda USA, Nolan Motorcycle Helmets, Navistar

Retai l Consumer Food Service

Domino’s Pizza, M&M Mars, Starbucks, Pierce Chicken, Smurfit-Stone, Fuchs Ingredients, Fontanini Meats, Sweetheart Cup Company

Pharmaceutical/ Healthcare

BioMarin, Novaris, VNA Healthcare Service

Software Ski l ls

Adobe Creative Suite, Acrobat Professional, Microsoft Office Associations

American Medical Association, National Association of Realtors

Retai l

SuiteHouse, United States Post Office, Fastnet, Stamps to Go, ATM Stamps, Blockbuster Video, Certified Gorgeous, The Third Bird, Sears, Macy’s, eDropOff, Rinse Ace Pet Products, Jentex Corp.

Entertainment

Brookfield Zoo, Walt Disney Theme Parks

Publ ishing

Today’s Chicago Woman Magazine, Reed Publishing

Chartible Organizations

Jackson Park Hospital, PAWS Chicago,

The Puppy Mill Project, Chicago Humane Society, Hallelujah Acres Christian Healthcare Insurance

Awards

3 best of show midwest arc

5 first place cable ace

3 first place clios

2 first place ad age

7 first place pia

4 first place caples

3 first place echos

30 first place tempos

4 first place midwest arc

Educat ion

Columbia College Chicago, BA Program

American Academy of Art, Chicago IL



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