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Marketing Management

Location:
Johnston, Rhode Island, United States
Posted:
October 24, 2016

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William

Cavanagh

American

marketing

and

advertising

professional

with

experience

and education

in

both

the

United

States

and

Europe.

Bilingual

English/Spanish. EXPERIENCE

August

2015

June

2016

PwC ( P r i c ewa t e r h o u s e C o o p e r s ) –Ma d r i d, S p a i n Marketing

Communications

and

Brand

Image

Specialist

• Managed

and

created

external

communication

and

marketing

initiatives:

press

releases, reports,

social

media,

videos,

etc.

• Tracked

and

analyzed

brand

presence

in

social

and

traditional

media

• Collaborated

with

vendors

to

ensure

that

all

materials

surpassed

internal

client expectations

and

reflected

the

regional

and

global

brand

standards June

2014

-

August

2014

Mu l l e n L owe U . S . – B o s t o n, MA

Account

Management

Intern

• Sole

account

intern

for

the

JetBlue

account,

collaborating

in

the

management

of

print, online,

email,

outdoor,

social

media

and

video

advertising

strategies

and

tactics

• Entrusted

by

supervisors

and

JetBlue

clients

to

independently

manage

several

online and

CSR

advertising

projects

• Created

and

presented

a

complete

marketing

campaign

with

an

intern

team

to

agency leadership

September

2013

-

May

2014

Ame r i c a n A d v e r t i s i n g F e d e r a t i o n OT H C r e a t i v e - C h amp a i g n, I L Account

Executive

• Organized

and

led

meetings

between

clients

and

other

account

executives

• Strategized

marketing

tactics

and

formulated

creative

briefs

• Partnered

with

art

directors

and

copywriters

for

the

creation

of

advertisements July

2013

-

August

2013

P o r t e r No v e l l i – Ma d r i d, S p a i n

Public

Relations

Intern

• Drafted

PR

materials:

press

releases,

daily

media

reports

and

strategy

proposals

in

both Spanish

and

English

for

clients

Boeing,

United

Airlines,

Nivea

and

others

• Researched

and

analyzed

competitors

and

the

current

market

situation

for

clients

• Collaborated

in

future

marketing

strategies

and

PR

actions EDUCATION

September

2011

-

May

2015

Un i v e r s i t y o f N a v a r r a - P amp l o n a, S p a i n B.A.

in

Advertising

and

Public

Relations

• GPA:

3.5/4.00

• Honors:

Awards

for

outstanding

work

in

the

courses

of

Literature,

Communication History

and

Effective

Speaking/Writing

• Elected

student

council

representative

all

three

years

present

on

campus August

2013

-

May

2014

Un i v e r s i t y o f I l l i n o i s a t U r b a n a - C h amp a i g n Full- year

academic

exchange

with

the

College

of

Media

Advertising

Department

• GPA:

3.74/4.00

• Honors:

Dean’s

List

Fall

2013

Semester

• Member

of

the

American

Advertising

Federation acw7xd@r.postjobfree.com

(401)

965- 0447



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