WILLIAM F. FALANDAYS

** ***** ****** *****

Wilmington, DE 19809

302-***-**** (m)

acw79z@r.postjobfree.com

SUMMARY

Seeking a position where my 30 years of successful experience in Sales, Marketing, Management, Recruiting and Training will add value to the profitability of a company. Strong leadership competencies with a focus on consistently delivering results that significantly exceed assigned business targets. Always over quota, on budget and highly profitable! Available as an Employee, by Contract, as a Consultant or a Contractor. Skill set includes but not limited to the following: Sales Copywriting

Marketing Editing

Consulting Managing

Recruitment Lead Generation

Training Call center operation

CRM systems…Salesforce

EXPERIENCE

Swift Capital 08/2010 to Present

Top Sales Producer averaging more than $7M in new revenue a year for this financial institution specializing in unsecured funding to small and medium sized businesses. Inbound and outbound selling activities to generate new and renewal revenues for the company. Trained and supervised all new agents. Bravo Health Insurance 01/07 to 8/2010

Broker Sales Manager for the PA and Mid-Atlantic markets for this $1B+ provider of Medicare Advantage health insurance plans. Grew the monthly new business enrollments from 30 per month in January 2007 to over 2000 for January 2008. Personally responsible for the recruitment and on-going development of the company’s largest FMO (Field Marketing Organization). Increased gross monthly revenues from $300K to

$22.1M.

Falandays Financial/PC Resource 01/2000 – Present

Insurance Product Sales and General Sales and Marketing Consulting Services Self-employed in the sales and marketing of financial services products to the high net worth “senior” market. Practice focused on Annuities, Health Insurance, Life Insurance and Long-Term Care Insurance. Consulted with other “senior” market resellers, including the design and implementation of a new Medicare/Health division for First American Marketing Corporation and Puritan Financial. Contract/Consulting Projects with the following companies (partial list):

First American Marketing

Puritan Financial

Aetna Medicare Advantage Division in PA and MD

Bravo Health (see above)

Swift Capital (see above)

William Falandays 302-***-****

Independence Blue Cross, Philadelphia, PA 9/98-04/2002 LTC Broker Manager

Responsible for restarting a failed Senior Market operation and bringing it to profitability. Rebuilt the program from the ground up.

Grew annual LTC premium revenue from less than $1M to $20M with over $4.5M in net profit.

Created new lead generation systems, building successful campaigns using DM, Tele-marketing, Seminars and List Management increasing outcomes to over 700 new Leads per week.

Developed innovative Recruiting and Training methods that increased new agent yields from $70K to over $200K in revenue per year.

BLUE CROSS/BLUE SHIELD, Rochester, NY 1989-1998

Divisional Manager (1995 – 1998)

Delaware Joint Venture

Grew the LTC business from 0 to consistently placing over $5M in new LTC premiums. Regional Manager (1992 – 1995)

#1 Region each year with new Group and Individual LTC premiums averaging $4.5M per year. District Manager (1991 – 1992)

#1 District with over $2.5M in new LTC premium per year. Independent Contractor/Licensed Distributor for BC/BS (1989 – 1991)

Placed over $1M in LTC business in less than 3 years. Bausch and Lomb, Rochester, NY 1975-1989

Business Unit of the Houston Instruments Division in Austin, TX Interactive Graphics Division

Northeast Regional Manager (1982 – 1989)

Responsible for all sales and support services of proprietary CAD system throughout New England, New York and the Mid-Atlantic states. Developed business in the region from $14M to over $43M to become the #1 performing region during this period.

District Sales Manager (1979 – 1982)

Sales Representative (1975 – 1979)

EDUCATION

Rochester Institute of Technology, Rochester, NY, coursework in MBA, Marketing 1979 University of Rochester, Rochester, NY BA Psychology, Phi Beta Kappa 1974 Numerous Professional Sales, Management and Negotiating programs. Distinguished Dale Carnegie Sales Trainer from 1978-1984. Graduate of the Sandler Sales Institute. Significant knowledge and experience in the High Probability Prospecting and Sales System.

TECHNOLOGY SKILLS

Proficient in most Microsoft Office suite of products as well as other specialized industry software such as Salesforce CRM.

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