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15 Years Exp. Digital Marketing

Location:
Warminster, Pennsylvania, 18974, United States
Posted:
October 22, 2016

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STAN PRISH

acw6pm@r.postjobfree.com

DIRECTOR OF ONLINE MARKETING

More than 15 years of accomplishment generating sustained revenue streams and increasing profitability through innovative, strategic digital marketing and business development initiatives. Highly motivated and multifaceted organizational leader with proven record of success planning and executing strategic projects and programs that expand market share and build brand equity. Well- established skill set in B2B and B2C online retail & ecommerce marketing. Build high-performance teams, manage cross-functional workflows, and keep score via metrics and analytics. Core competencies include:

Brand Acquisition & Brand Management

Product Marketplaces

Market Research Development

Managing Outsource

Report & Track (ROI)

Customer Retention

Google Adwords Campaign Management

Competitor Analysis

Project Management & Budgeting

Team Leadership & Mentor

PROFESSIONAL EXPERIENCE

CYA TRADING HOME GOODS MANUFACTURE AND DISTRIBUTOR LAKEWOOD, NEW JERSEY DIRECTOR OF ONLINE MARKETING 6/2015 to Present (Contract)

• Implement comprehensive marketing, brand building and product development strategies that accelerate sales growth and increased brand awareness

• Improve product marketability and profitability by researching, identifying, and capitalizing on new market opportunities

• Review, maintain, and improve ROI analytics tracking systems to help measure and evaluate the effectiveness of all marketing activities

• Directing the workflow in the graphic design, web development, social media, product development and product marketing departments

• Provide leadership and hands on management of all marketing, advertising, design, media relations, and trade show display development, packaging designs, publications and digital marketing including: email blasts, SEO, social media and website design functions

• Consulted on best strategies for new marketing opportunities and helped evaluate and determine scheduling for the marketing program.

Selected accomplishments:

Increased online sales from $300,000.00 to $1 million in 2 QT. STAN PRISH Page Two

MEGA SUPPLY STORE HOME IMPROVEMENT ONLINE RETAILER PHILADELPHIA, PENNSYLVANIA DIGITAL MARKETING MANAGER 11/2014 to 2/2015(Contract) Managing strategic and tactical marketing campaigns to expand market visibility and brand awareness as well as generate new business.

Develop and execute on marketing plans to exceed revenue goals and traffic goals. Provide monthly reports on marketing position of the company. Develop acquisition-marketing strategy to align with company financial goals. Constantly analyze marketing campaigns to identify opportunities and increase return on investment. Collaborate with operations teams to align website merchandising with marketing efforts. Managing development/programming teams to improve website structure. Assist in quality assurance testing.

Selected accomplishments:

ROI - 295% in 1QT

Reduce Bounce rate to 45% in 1QT

Increased Sales by 30% in 1QT

Advertisement Cost 10%

DISCOUNT DOOR DISTRIBUTORS COMMERCIAL DOOR ONLINE RETAILER PHILADELPHIA, PENNSYLVANIA ONLINE MARKETING MANAGER 8/2011 to 9/2014

Recruited to develop, execute, and manage strategic and tactical e-commerce campaigns to expand search engine marketing visibility and brand awareness as well as generate new business. Develop data-driven strategies to open new verticals, expand customer outreach, and increase profitability. Direct site content development to improve customer experience. Manage Google Analytics & Google Adwords campaign. Build high-performance sales team & optimizing efficiency of customer service. Work in close relationship with company CEO in order to better advance internal organizational dynamics within company. Effectively manage outside vendor relationships. Selected accomplishments:

Increased online visibility by 110% in 6 months by utilizing search engine optimization (SEO) and pay per click (PPC) advertising strategies to successfully increase return on investment (ROI).

Developed and initiated effective follow-up sales strategies that resulted in a 45% increase in sales and related revenue.

Improved customer satisfaction and slashed replacement costs through innovative changes to packaging construction that effectively reduced freight damage by 95%.

Reduced overhead by 35% through renegotiating contract with vendors and suppliers STAN PRISH Page Three

TELECOMMUNICATION DISTRIBUTION TECHNOLOGY SERVICES PROVIDER PHILADELPHIA, PENNSYLVANIA PROJECT MANAGER 2/2007 to 7/2011

Held accountability for planning and leading critical marketing, sales, e-commerce, and customer relationship management projects to maximize return on investment and profitability. Oversaw sales, marketing, customer relationship management and acquisition, and revenue growth plans. Managed project logistics and budgets to ensure efficiency to ensure timely attainment of goals and objectives. Hired new staff, provided hands on training, and evaluated employees. Manage customers and vendor accounts. Administered accounts receivable/payable and payroll. Implemented service warranty and company policies. Managed ecommerce website development team. Selected accomplishments:

Improved sales conversion by 85% in 1QT by retargeting customer segments and improving sales team strategies.

Increased staff productivity by 75% through detailed evaluations leading to improving overall performance, developing new skills, and increasing job efficiency.

Expanded operations into online marketplace and doubled revenue within one year by leading development of new e-commerce website.

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Additional experience includes 7+ years in Commercial IT industry as Project Manager. EDUCATION & CREDENTIALS

FARMINGDALE COLLEGE, Farmingdale, NY

Bachelor of Science in Business Management

CLEMSON UNIVERSITY, CLEMSON, SC

Certified in Customer Services Management

GOOGLE CERTIFICATION

Certified in Google Display Advertising

GOOGLE CERTIFICATION

Certified in Google Shopping Advertising

STAN PRISH Page Four

TECHNOLOGY PROFICIENCIES

Google (Google AdWords, Google Analytics, Google Merchant, Google Webmaster)

Bing (Bing Ads, Bing Webmaster)

AdRoll Remarketing

(SEO) Search Engine Optimization (Moz, SEMrush)

(CRM) Customer Relationship Management (Salesforce CRM, Sage CRM, Zoho CRM)

Code (HTML / CSS)

Ecommerce Software Platform( Magento, Bigcommerce)

Adobe Creative Suite (Photoshop, Acrobat, Bridge, Dreamweaver, Illustrator, InDesign, After Effects)

MS Office Suite (Word, Excel, PowerPoint, Outlook, OneNote, Publisher, Visio)

Microsoft Project (Microsoft SharePoint Designer, Microsoft Dynamics, QuickBooks, EDI)

Social Media Marketing (LinkedIn, Facebook, Twitter, Google Plus, Google Locals, Yelp, Foursquare)



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