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Account Executive Social Media

York, New York, United States
October 23, 2016

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310-***-**** New York, NY


MEDICAL DYNAMICS, Business Group Director April 2016 –Present

• Oversee workflow of staff and and execution of deliverables for $4mm+ respiratory health franchise account

• Lead operational and financial performance of account teams, ensuring business and client needs are aligned and within budget

• Develop and execute strategic program recommendations to prepare client and market for Phase 3 drug commercialization

• Manage a team of junior staff for day-to-day responsibilities and broader career development TIATROS, INC., Senior Director, Customer Engagement September 2015 – April 2016

• Lead development of onboarding and product implementation strategy; communicate recommended plan of action to clients

• Manage relationships with internal teams and external stakeholders to identify project needs at multiple stages of the sales process

• Present Tiatros’ product offerings and establish relationships with senior executives, faculty, and clinical researchers at top academic medical centers

• Create scalable narratives that demonstrate Tiatros’ value proposition to multiple audiences with conflicting priorities

• Manage and train sales and marketing team on messaging frameworks PORTER NOVELLI, Senior Account Executive, Global Health and Wellness July 2014 - September 2015

• Key client point of contact; lead project management of accounts and client deliverables

• Develop strategic responses to new business RFPs; pitch new business opportunities to senior healthcare executives on behalf of Porter Novelli resulting in $500,000 of new business in 2015

• Provide SWOT analysis and actionable insights to clients on population healthcare market penetration and the transition from volume to value-based healthcare; expert in population healthcare industry trends and landscape

• Spearhead thought leadership initiative in the healthcare supply chain to introduce RFID as next-generation supply chain solution

• Analysis and insights on size and growth for pharma clients, looking at trends and drivers, market share, competitive landscape

• Determine project requirements and manage internal collaboration with specialty teams (digital, analytics, creative)

• Mentor team of junior staff in ongoing responsibilities and career development SAGEWORKS, Associate June 2013 - June 2014

• Craft the strategy and vision of the media relations team to promote Sageworks as a leader in SaaS-based financial technologies

• Analyze large datasets to identify industry trends; construct compelling narratives to pitch, securing 20+ placements per month

• Pitch trade, print, and television media campaigns; doubled Sageworks presence in trade media in six months

• Business development between Sageworks and media through content partnerships for ongoing contributions by Sageworks executives; monthly contributions to national and trade media publications (Forbes, AICPA Insights, BAI Banking Strategies)

• Planned media launch of Sageworks Valuation Solutions; establish Sageworks as thought leader in IPO valuation and analysis, placing dozens of interviews and articles around high-profile tech IPOs P4 STRATEGY GROUP, Account Executive March 2012 - June 2013

• Consult with hospitals and health systems to elevate US News & World Report rankings; raised John Theurer Cancer Center ranking to national recognition in Top 50 Best Hospitals for Cancer for the first time ever

• Government relations consultant for large health network; facilitate conversations between C-Suite and elected officials; conceived, designed and executed JTCC Award for Public Service, awarded to NJ Governor, Senate Majority Leader, Assembly

• National media relations consultant for health networks and pharma companies; achieved placements in AP/Reuters/Bloomberg

• Develop and distribute newsletters and other marketing communications to thousands of local healthcare practitioners and clients

• Digital and social media strategy, development, and execution for multiple accounts; 200% increase in both reach and engagement VOLUNTEER EXPERIENCE

ENTREPRENEURS FOR HILLARY, Director of Communications July 2015 - Present

• In charge of communications and messaging for Entrepreneurs for Hillary (website; email campaign; op-eds)

• Generate awareness of Entrepreneurs for Hillary in the entrepreneurial/start-up community and encourage entrepreneurs to activate and leverage their networks in support of Hillary for America; ~$2,500,000 raised to date

• Recruit and manage communications staff to ensure deliverables are on-time and client-ready

• Collaborate with Executive Team to determine launch, growth and fundraising strategy

• Original member of digital marketing team; planned launch in collaboration with Hillary for America OBAMA FOR AMERICA, NEW YORK CHAPTER, New Media Lead September 2010 - June 2011

• Create all digital, social media and website content coming from Obama for America – New York

• Promoted from intern to New Media Lead; interview, train and supervise interns on digital media campaign best practices

• Draw from national data to create social media content targeted at contested districts in NY EDUCATION

NEW YORK UNIVERSITY, College of Arts and Science May 2011

• Bachelor of Arts in Political Science, minor in History; 3.7 cumulative GPA; Graduated cum laude with departmental honors SKILLS AND INTERESTS

• Salesforce, Google Analytics, AdWords, Kantar, ComScore, MailChimp, Cision, Vocus, WordPress, Stata

• Conversational Spanish; have lived abroad in two Spanish speaking countries; competitive chess (1350) and poker

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