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Marketing Manager

Location:
Bellevue, Washington, United States
Posted:
October 20, 2016

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Resume:

SUMMARY

Marketing professional accomplished in all aspects of marketing campaign planning, execution, and reporting. 11+ years with global B2B technology companies.

Highly experienced in event management and promotion, webinar execution, lead generation, budget management and vendor relationship management. Skilled in email marketing, public relations and content management, online advertising and social media.

Proven ability to build and maintain relationship with internal and external stakeholders.

RELEVANT HIGHLIGHTS

- Tripled an annual number of marketing leads for the assigned region in four years (2012-2015) by planning and implementing cost-effective events, introducing digital marketing campaigns and ensuring proper lead management.

- Successfully executed a global webinar program for APAC, LATAM and EMEA generating over 3000 registrations in 2015 with nearly 30% attendance rate.

- Boosted media coverage by approximately 250% in just two years in the assigned region (top performer in international markets 2014 and 2015). - Drove an increase of cases studies by nearly 50% in 2015.

Master degree in linguistics and MBA (Marketing).

Certified in Inbound Marketing and Email Marketing (Hubspot, 2016).

Systems: SAP CRM, Salesforce Marketing Cloud (ExactTarget), QlikView Reports, Omniture, Adobe Connect, WebEx, Survey Gizmo. MS Office, MS SharePoint.

EXPERIENCE

REGIONAL MARKETING MANAGER 06/2011 – 02/2016

Bentley Systems Inc, Russia, Kazakhstan and the Baltics

EVENT MANAGEMENT AND EXECUTION

- Researched, identified, budgeted and implemented opportunities for Bentley-hosted events, industry events (3rd party), channel-driven and mass media events based on sales priorities and global marketing strategies. Both small-scale and large annual events.

- Spearheaded and executed an Annual User Conference in the assigned territory and boosted a number of event attendees four times in four years.

- Developed detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets).

- Managed event promotion, registration, creation of marketing materials, communication, speaker scheduling, timeline/milestones, event budgeting and reporting.

- Planned and produced event agendas based on feedback from internal and external stakeholders, planned and executed promotion and event logistics.

- Planned and held regular meetings/calls with stakeholders in order to agree and fix a scope, format and agenda of events, ensure proper event promotion and logistics, and to review event progress.

- Managed speaker and translation needs. Ensured all travel and accommodations were organized.

- Coordinated with creative team localization and production of event branding, signage, collateral, slide decks and multimedia.

- Produced post-event reports and ensured necessary follow-up.

- Communicated with all stakeholders and made sure all attendance/registration targets and deadlines were met.

- Evaluated and selected service providers.

- Managed and owned timelines, budget and reporting of all events in the assigned territory.

- Created and maintained event landing pages.

- Created and published event content on social media.

PUBLIC RELATIONS and CONTENT MANAGEMENT

- Boosted media coverage by approximately 250% in just two years in the assigned region (top performer in international markets 2014 and 2015).

- Generated media coverage for the region and managed the local PR agency to achieve PR targets. Built relationships with key media providers and bloggers, coordinated all media content and managed creation of the region-specific content. Arranged regional Big Win stories, user stories, news items and press releases in cooperation with relevant internal teams.

- Drove an increase of cases studies by nearly 50% in 2015 through cooperation with sales and technical teams in the region.

- Managed localization of corporate press releases, case studies, white papers, advertising creative, and other content.

- Managed production and approval of success stories, user interviews, executive interviews and press releases.

- Implemented and maintained the website, event pages and region-specific landing pages.

- Produced localized sales kits, on-demand videos and collateral in cooperation with the sales and technical teams.

- Maintained all marketing content in the proprietary CMS system. - -- - Trained team members and channel partners to properly use the system.

INTERNATIONAL CAMPAIGN EXECUTION

- Successfully executed a global webinar program for APAC, LATAM and EMEA generating over 3000 registrations in 2015 with nearly 30% attendance rate.

EMAIL MARKETING

- Introduced and implemented regular regional e-newsletters setting best practices for regional markets in EMEA, APAC and LATAM. Trained Regional Marketing Managers in international markets on use of email templates and content.

- Implemented ongoing email campaigns in the assigned regions (email content, segmentation, scheduling)

OTHER ACHIEVEMENTS AND RESPONSIBILITIES

- Started social media pages in the local language for the assigned region, created content and started promotion of social media groups.

- Coordinated and supported channel marketing activities ensuring the alignment of regional campaign execution and lead generation through the channel network in the region. Introduced channel marketing best practices to international markets.

- Managed the integrity of CRM data and ensured leads are captured from all activities and end up in the appropriate systems.

- Executed budget planning and reporting, and accurately managed expenditures within budget limitations.

- Ensured formal approval and execution of contracts with marketing providers, negotiated favorable pricing (or zero cost) to Bentley.

TERRITORY MANAGER 01/2005 – 06/2011

Epicor Corp, Russia and CIS

Direct sales - outperformed 2010 sales plan by 19%. Received a Sales Excellence Award by Epicor.

Acquired first users of Epicor's ERP software (Epicor 9 and E4SE) in the assigned.

MARKETING MANAGER 01/2002 – 06/2005

Fraunhofer Management, Munich, Germany

- Executed local and global events including Fraunhofer-hosted seminars, channel-driven seminars and industry conferences resulting in a better brand awareness for Fraunhofer.

- Started a regional website and managed local website content.

- Localized corporate content and managed production of the company collateral, newsletters and whitepapers;

- Started relationship with mass media, wrote press-releases and articles and generated media coverage in the local language.

MARKETING MANAGER 01/2000 – 01/2002

ROUST – Online Grocery Store, Moscow, Russia

- Developed and maintained website content for the startup on-line grocery store project with a team of software engineers and web designers.

- Developed and executed email campaigns and promotions to build a database of first customers and ensure necessary retention rate.

- Gathered and analyzed customer feedback and gave recommendations on the range of goods to increase customer satisfaction.

- Promoted the on-line store by means of on-line advertising, media relations, and blogging.

- Hired and managed Customer Service Representatives, developed Customer Service Best Practices and manuals to streamline processes.

MARKETING MANAGER 01/1998 – 01/2000

Z-Consumer, Moscow, Russia

- Promoted key distributed brands in High End and Hi Fi media by localizing and pitching press releases and news alerts, delivering executive interviews and advertising

- Managed key events.

TRANSLATOR 01/1995 – 01/1998

Z-Consumer, Moscow, Russia

Translated all business correspondence, technical documentation, and legal paperwork (Russian/English) with tight deadlines.

EDUCATION

INTERNATIONAL UNIVERSITY OF MOSCOW, RUSSIA 1999

MBA, Marketing

MGUL, RUSSIA

Master of Science: Linguistics

Graduated with honor. Diploma on lexical specifics and comparative analysis of British and US press.

CERTIFICATES

INBOUND MARKETING 2016

Hubspot Academy

EMAIL MARKETING 2016

Hubspot Academy

LANGUAGES

English fluent, Russian native, German basic



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