Oscar Diaz

** ******** ******, ********* *******, New Jersey 07604

201-***-**** • acw5tz@r.postjobfree.com

VP/Director – Sales & Marketing

Respected executive with distinguished career leading operations, developing marketing, and sales divisions for turnaround and high-growth organizations

Repeated success guiding sizeable, cross-functional sales teams, and launch of leading-edge business solutions driving record-setting sales revenues. Expert presenter, negotiator, manager and businessperson; able to forge solid relationships with strategic partners and build consensus across multiple organizational levels. Experienced in lead generation, utilizing special events/trade shows, market development strategies and relationship building. Fluent in Spanish. Sales budgets up to $12M and staff up to 92.

Successful Winning Formula: Developing hard-hitting proposals and presentations. Taking win-win approach when negotiating effective sales and marketing solutions for clients. Recruiting and mentoring high-performance sales teams. Building account strategies to exceed sales quotas. Understanding product potential and translating features into benefits.

Areas of Key Emphasis

•Prospect Identification

•Overcoming Resistance

•Consultative Selling

•Lead Generation

•Trade Shows

•Account Management

•High-Impact Presentations

•Complex Sales Cycles

•Branding

•Distributor Relations

•Negotiation & Closing

•Client Retention

•Exceeding Revenue Goals

•CRM/B2B

•Revenue Growth

Signature Achievements

Turned around underperforming sales territories for Shelcore, boosting sales 59% in 24 months.

Penetrated new markets for U.S. Tobacco, increasing sales in key territory 50%.

Overhauled Shelcore marketing spend, improving brand recognition while saving $200K+.

Guided new product launch for Shelcore, producing first-time international event for 25 distributors.

Professional Experience

Senior Energy Specialist Great Eastern Energy, New Jersey 2010 – Present

Operating with commercial and residential accounts reducing energy expenses. Specializing in diverse, multi-ethnic and multi-cultural market development.

Key Accomplishments:

Aggressively pursed sales targets to successfully secure new revenue in 2016 and 2017, more than 20% above plan.

VP Business Development Construction Lien Consultants, New Jersey 2009 – 2010

Created and trained a new sales staff. Retained new construction industry clients providing negotiation, mediation and arbitration in lieu of litigation.

Key Accomplishments:

Secured revenues for new construction clients 10-12% above plan and 10% higher than peers.

VP Worldwide Sales & Marketing Brand New Marketing & Design, Inc., NJ 2007 – 2008

Created and applied brand promotion for client products worldwide. Contracted key distributors and sales agents from US, Latin America, Europe and Asia to set up distribution channels. Devised marketing strategies to penetrate each market.

Key Accomplishments:

Increase revenue for customers by finding new distribution channels worldwide.

Senior VP of International Sales & Marketing Shelcore Toys, New Jersey 1997 – 2007

Principle role was to bolster lagging sales in international markets. Devised marketing strategies to penetrate lucrative niche markets. Salvaged former accounts with effective customer service follow up. Hired key distributors and sales agents in each Latin American territory. Ensured compliance with government regulations, duties and tariffs.

Key Accomplishments:

Shelcore had not hosted worldwide distributors for single-site training and launch. Created business meeting in Scandinavia to bring together global distributors. Managed training, marketing materials and guides for successful Spring Launch for 25 Distributors.

Shelcore was spending 8% of sales on marketing expenditures: Recognized opportunity to cut expenses and encouraged distributors worldwide to use more of their marketing dollars and refocus efforts on public relations instead of media ads, saving over 200K.

Sales territories had been unstable for three years. Despite increased competition in toy markets, successfully refocused sales efforts through renewing relationships with former clients and distributors. Trained and mentored new hires. Increased sales revenues from $5M to more than $12.5M in less than two years, boosting sales 59% in 24 months.

Regional Market Manager U.S. Tobacco, New Jersey 1986 – 1997

Originally hired as consumer sales representative, then promoted quickly to spearhead new Copenhagen product throughout Mexico, generating new sales of $1.4M. Interviewed, hired and staffed national sales force and sales support staff of 92. Organized and managed international/domestic trade shows.

Key Accomplishments:

U.S. Tobacco lacked sales in New York Tri-State Hispanic markets. Leveraged product knowledge, marketing expertise and language skills to renew and develop business relationships. Increased accounts from zero to 500. Penetrated niche market with significant sales gains, increasing sales in key territory 50%.

Education and Credentials

MBA, Business Administration / International Management, Fairleigh Dickinson University (FDU).

BS, Marketing and BS, Management, FDU.

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