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Public Relations Professional with more than 15 years of experience

Location:
National Capital Region, Philippines
Posted:
October 20, 2016

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Resume:

JOHN ALEXANDER B. PASTOR II

Unit * Willow Street corner Greenwoods Avenue,

Phase 1 Greenwoods Executive Village, San Andres, Cainta, Rizal

(+63920) 968.0241 / (+63917) 324.1768

acw5rl@r.postjobfree.com

Employment History

Jan 2015 – Present ACCENTURE PHILIPPINES

Media and Analyst Relations Manager

In charge of all the external publicity communications requirements for the whole of Accenture in the Philippines, consisting of 23 sites.

Conceptualizes media relations plans for the five business units of Accenture: Technology; Operations; Digital; Strategy; and, Consulting.

Reports directly to the Country Marketing & Communications Director

Works with the regional and global media relations leads of other Accenture sites

Represents the company in various media and industry events

Writes and localizes global press releases for print, broadcast, and online media

Aug 2005 – Dec 2014 STRATEGIC COMMUNICATIONS PUBLIC RELATIONS AND INTEGRATED MARKETING COMMUNICATIONS (IMC) CONSULTANCY SERVICES

Managing Director

Integrated Marketing Communications - Advertising, Public Relations, Internet Marketing, and OOH

Responsible for conceptualizing integrated marketing communications campaigns using advertising public relations, internet marketing and OOH to be able to achieve the communications objectives of our clients.

Our list of clientele includes local and multinational companies and organizations like: RFM; Banco de Oro; Sysu International Inc.; Duraville Realty & Development Corporation; Gardenia Bakeries

Philippines; Henrich Food Corporation; iDance Studio; Imation; Upstart Productions Inc.; Philippine Opera Company; Karaoke World Championships; Lions Clubs International; among many others

Arranges and organizes press conferences with guaranteed number of media attendees

Editorial services including the writing of press releases, feature stories and scripts for TV and radio, social media marketing copies, copywriting for advertorials and copies for print advertisements

Very strong personal and professional relations with print, broadcast and online Philippine-based media

Full-production of coffee table books, corporate magazines, brochures and flyers

Full-production of audio-visual presentations including: Short Shorts and Viral Videos

Organizing of above and below-the-line events

Aug 2008 – Dec 2014 BUSINESS MIRROR

Regular Contributing Lifestyle, Travel, Tech and Health Writer

Cover press conferences, product launches and various lifestyle, tech and health events in the Philippines and around the Southeast Asian region. Stories normally revolve around feature travel destinations, new products, CEO profile stories, health and medical

advancements, Information Technology, and other relevant lifestyle news

Nov 2011 – Apr 2013 DDB Philippines

Client Services Director (PR Department) / Consultant Directly handled all the IMC requirements including the public relations needs of the following local and multinational companies:

o Smart Communications

o Canon Marketing Philippines

o ADP

o Armscor

o LG Electronics Philippines

o Cardinal Santos Medical Center

o Philippine Popular Music Festival (Maynilad)

o PLDT

o East West Bank

Attended and led meetings and teleconferences with all of client’s marketing heads

Supervised the PR staff in developing strategic and creative communications programs on brand development and publicty

July 2007 – Feb 2008 MONEY TALKS! Entrepreneurial Workshops and Seminars

Director for Communications, PR and Media Relations

In charge of handling and conceptualizing publicity campaigns using all forms of media (Print, TV, Radio and Online) to promote the company’s workshops and seminars

July 2007 – Dec 2007 TRIXAN GROUP OF COMPANIES (Australia) Web Content Developer / SEO Specialist

Researched and wrote news/feature stories for the company’s website

Ensured that each article and product description made use of Search Engine Optimized (SEO) keywords

Moderated and participated in various online forums to further promote the company’s website

April 2004 – Aug 2005 A.M. PUBLIC RELATIONS CONSULTANCY Public Relations and Accounts Manager

Handled the PR and communications requirements of various clients

Prepared PR plans, wrote press releases, organized press conferences, and media relations work

Sought for new accounts and presented the company’s profile

Dec 2003 – Apr 2004 COCA-COLA EXPORTS CORPORATION

Public Relations Officer

Helped in establishing and managing relations with various media contacts

Wrote press releases, covered company events

nationwide

Daily monitoring of all major broadsheets, magazines and every media channel. Computed for corresponding media values

Assisted the PR Director in various PR functions

June 2003 – Aug 2008 ADEDGE MAGAZINE, SME.COM MAGAZINE Contributing Writer

AdEdge – is the corporate magazine of the Philippine Association of National Advertisers (PANA).

Covers and writes stories on the Integrated Marketing Communications campaigns and strategies of the country’s biggest local and

multinational companies.

SME.com – is the corporate magazine of the United Coconut Planters Bank (UCPB) and its affiliates.

Covers and writes about their various Small and

Medium Enterprise (SME) projects of UCPB and their affiliates.

Oct 1999 – Nov 2003 ABS-CBN BROADCASTING CORPORATION

Aug 2005 – Aug 2006 Segment Anchor, Segment Producer and Writer

(ABS-CBN Channel 2, Studio 23, ANC), Contributing Writer / Segment Producer, “Team Explorer” (Aug 2004 – Nov 2005)

Contributing Writer / Segment Producer, “Rated K: Handa Ka Na Ba?” (Aug 2005 – Aug 2006), Segment Producer / Writer / Researcher,

“Magandang Umaga Bayan” (Feb 2002 – June 2003), Segment Producer / Writer / Researcher / Editorial Staff, “Coffee Talk with Cheri Mercado” (July 2002 – June 2003), Field Correspondent / Writer / Researcher, “ISYU 101” (Oct 2000 – Oct 2002), Researcher / Editorial Staff, “Off the Record” (June 2002 – Nov 2002), Segment Host / Segment Producer / Writer, “Alas Singko y Medya Weekend Edition”. (Feb 2000 –

Oct 2000), Segment Producer / Writer / Researcher, “Alas

Singko y Medya Weekday Edition” (Dec 1999 – Mar 2000), News Reporter / Cadet Trainee (Oct 1999 – Jan 2000)

June 1998 – Apr 1999 FEARLESS ADVERTISING AGENCY

Special Events Officer / Accounts Executive

Education

1999 – 2001 Diploma in Creative and Performing Musical Arts Major in Music Education, Piano Concentration

University of the Philippines, Diliman, Quezon City

1993 – 1998 Major in Voice, Minor in Piano

University of the Philippines, Diliman, Quezon City

1989 - 1993 De La Salle - Zobel High School

Job Experience / Skills

I have been in the Integrated Marketing Communications (IMC), Public Relations (PR), Media and Corporate Communications industry for more than 15 years now. I have worked for some of the country’s top public relations agencies and have been very fortunate to successfully handle the PR needs of some of the country’s biggest local and multinational companies. I have been working for Accenture in the Philippines since January 2015 as the company’s lone Media and Analyst Relations Manager, handling all twenty-three (23) sites of Accenture in the country, with approximately 45 thousand employees.



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