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Manager Digital Marketing

Location:
Alexandria, Virginia, United States
Salary:
80000
Posted:
October 20, 2016

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CAROLINE ENGLE

703-***-**** acw5l6@r.postjobfree.com

DIGITAL MARKETING LEADER

Strategic digital marketing leader with 3 years experience as a manager in the digital marketing/media space. Breadth of experience, from start-ups to Fortune 100 companies. Proven ability to engage diverse audiences with digital content and drive engagement across diverse platforms. Consistent success in orchestrating digital media campaigns. Expertise in developing and implementing marketing strategies across a broad range of digi- tal platforms. Expert communicator, team builder, and project manager with proven ability to simultaneously manage multiple platforms across concurrent events. Talent for building strong content development teams. Recognized for my digital content work with a 2014 Emmy Award (The XXII Olympic Winter Games – Outstanding New Approaches, Sports Event Coverage). Core Competencies

Digital Marketing Digital Media Social Media Brand Management Strategic Marketing Brand- ed Content Paid Social Media Brand Positioning Team Building New Market Development Global Marketing Mobile app development Website Production Second Screen Experience Adobe Creative Suite Video Editing Microsoft Office Google Analytics Oracle PROFESSIONAL EXPERIENCE

NBC OLYMPICS, New York, NY/Stamford, CT 2015 to 2016 Digital marketing division of NBC’s coverage of the 2016 Rio Olympics. Digital Marketing Manager

Responsible for digital strategy and implementation across all social media platforms (Facebook, Twitter, In- stagram, Snapchat, Vine, Tumblr, YouTube, Periscope) for the 2016 Rio Olympics. Developed a social strategy around each competition as well as specific content complementary to the NBC primetime shows. Worked di- rectly with social platforms like Facebook, Twitter, Instagram, Snapchat, Vine, Periscope to properly leverage content and maximize reach. Worked with sales department to ensure numerous sales obligations were fulfilled in Games. Tailored Olympic content to the specific branded content campaigns laid out by clients. Liaised with various internal departments like broadcast production, PR, sales and marketing to ensure delivery of content and consistency of messaging.

Specific Accomplishments:

• Reached over 1 billion engagements across Facebook, Twitter and Instagram (+32 million on Snapchat) during Olympics the largest reach for any major event to date

• Grew social platforms as such: Facebook (+221%), Twitter (+64%), Instagram (+425%) in 1 year

• Managed team of 12 during Olympics; community managers, content capture producers, sales coor- dinators, production assistants, and interns to ensure posts were consistent, creative and accurate RICHARD ATTIAS & ASSOCIATES, New York, NY 2015

Digital marketing division of global, strategic communications firm. Digital Marketing Manager

Managed digital marketing properties for strategic communications firm that provides private consultancy and creates ideas initiatives. Primarily focused on production of events in Africa and the Middle East Specific Accomplishments:

• Optimized social presence across 13 Twitter, Facebook, Instagram, LinkedIn, and YouTube platforms

• Built interactive, engaging content for 3 mobile apps with software developers for each event

• Managed content on 6 event websites

ARCCOS, Stamford, CT 2014

Marketing division for golf mobile app start-up.

Marketing Manager

Headed all marketing and branding efforts for golf tech company. Specific Accomplishments:

• Launched social media campaigns across Facebook, Twitter and Instagram

• Produced interactive digital content for in-app user interaction to drive engagement

• Worked with app development team to ensure digital marketing and social media efforts were on brand

NBC OLYMPICS, New York, NY/Stamford, CT 2013 to 2014 Digital content for NBC’s coverage of the 2014 Sochi Olympics. Digital Content Manager

Solely responsible for the production of engaging, complementary and interactive digital content for the Primetime Companion as part of the NBC 2014 Sochi Olympics app. Researched, planned and designed con- tent for all 15 sports, totaling over 3,000 content pieces, including galleries, videos, trivia, facts, athlete pro- files, and polls. Compiled and built content for all 18 days of The Olympics. Determined relevant content and released content to app in “real-time” as part of the second screen experience. Worked with sponsor to develop content tailored to their brand.

Specific Accomplishments:

• Emmy Award: The XXII Olympic Winter Games – Outstanding New Approaches, Sports Event Cover- age (2014)

• Speaking engagement: Guest Lecturer at RVA Content Strategy Meetup (2014)

- Second screen digital experience and emerging digital media platforms: http://bit.ly/1ElWAbv WARNER BROS. TELEVISION, New York, NY 2013

Locations Production Assistant – “Person of Interest” TV Show

• Supported Locations Department with all production and administrative services during filming

• Assisted Executive Producer; maintained production calendar and coordinated location lists

• Delivered contracts/checks, distributed filming permits, wrote purchase orders, managed expenses and prepared expense reports, insured shooting locations, collected location release forms, and filed all paperwork

GOLF CHANNEL, Orlando, FL 2010 to 2011

Content Producer for television network.

• Produced packages, vignettes, profiles, and teases

• Worked in AVID; cut clips, added music and voiceovers, added lower-thirds

• Produced/edited highlight reels for PGA Tour, European Tour, Web.com Tour, LPGA Tour, and Cham- pion’s Tour

• Logged tournaments, cut clips for reels, often in EVS, filled out cut sheets, and ran teleprompter FORMAL EDUCATION

Bachelor of Arts 2013

University of North Carolina at Chapel Hill Chapel Hill, NC

• Communication Studies with a focus in media studies and production

• Evelyn Simpson Scholar

• Junior fall semester at the University of St. Andrews, St. Andrews, Scotland



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