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Digital Gladiator & Growth Hacker

New Delhi, Delhi, India
October 20, 2016

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Sid Nandy

Digital Gladiator Growth Hacker Content Marketer


Every brand has stories to tell stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.

Highly organised communications specialist with more than 4 years of experience in marketing & advertising. My specialties include digital media, consumer behaviour, brand awareness, and omni-channel marketing campaigns. Areas of extensive expertise include public speaking, strategic marketing (digital & offline) and project management.

Able to communicate, present and influence credibly and effectively at all levels of the organisation, including executive and C-level, along with managing multiple projects at a time while paying strict attention to detail. Experience

Interactive Marketing Lead at

July 2016 - Present (4 months)

- Creating content for Outgrow's blog and other mediums of content, including, but not limited to LinkedIn, Reddit, etc;

- Market the concept of Calculators and other Interactive Content;

- Content distribution including social media and other channels;

- Influencer Outreach;

- Reputation Management;

- Account Management;

Guest Contributor at YFS Magazine

September 2016 - Present (2 months)

Guest Contributor at Business 2 Community

April 2016 - Present (7 months)

Chief Marketing Officer at Pomona - Shopping Companion 2016 - Present (less than a year)


Pomona is a hyper-local “lifestyle companion” using Geo-Fencing technology in the form of mobile a app. Pomona arrives to revolutionize people's spending behavior by combining Online Experience and real Offline Engagement, which ultimately results in driving Actual “Foot Traffic” to vendors. Pomona provides users with exclusive deals and promos with the ability to collect points upon visiting locations or scanning QR codes and redeeming them with gifts ranging from vouchers to high-end products.. Head of Digital Marketing at Rocket Internet SE

August 2015 - January 2016 (6 months)

# Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns, along with push notifications

# Design and build games/content to maintain our social media presence,

# Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

# Identify trends and insights, and optimise spend and performance based on the insights

# Brainstorm new and creative growth strategies

# Plan, execute, and measure experiments and conversion tests

# Collaborate with internal teams to create landing pages and optimise user experience

# Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

# Instrument conversion points and optimise user funnels

# Collaborate with vendors & partners

# Evaluate emerging technologies.

# Provide thoughts, leadership and perspective for adoption where appropriate Head of Marketing at Dog Digital

July 2014 - August 2015 (1 year 2 months)

# Managed all marketing for the company and activities within the marketing department.

# Developed the marketing strategy for the company in line with company objectives.

# Co-ordinated marketing campaigns with sales activities.

# Managed the company’s marketing budget.

# Developed campaigns for clients.

# Managed lead generation campaigns, measuring results.

# Overall responsibility for brand management and corporate identity

# Preparing online and print marketing campaigns for clients

# Monitor and report on effectiveness of marketing communications.

# Worked closely with digital placement agencies, assisting with new product launches.

# Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.


# Analysed potential strategic partner relationships for company marketing. Marketing Communications Manager at LivingSocial

June 2013 - July 2014 (1 year 2 months)


# Ensure that employees are aware of changes and projects within the company.

# Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.

# Develop print materials and branding strategies for employee use.

# Occasionally help marketing and public relations staff with campaigns and provide communications coaching for employees.


# Represent LivingSocial to stakeholders, interested parties, and the public.

# Serve as the company spokesperson to the media and the general public.

# Develop and convey the company's policies or position on issues, including but not limited to issuing press releases, arranging interviews, and compiling press kits.

# Decreased annual marketing expense by 16% for FY13 Public Relations at BLACKSTONE DIGITAL AGENCY

January 2012 - April 2013 (1 year 4 months)

# Plan publicity strategies and campaigns

# Deal with enquiries from the public, the press, and related organisations

# Organise promotional events such as press conferences, open days, exhibitions, tours and visits for clients

# Provide clients with information about new promotional opportunities and current PR campaigns progress

# Analyse media coverage

# Liaise with clients, managerial and journalistic staff about budgets, timescales and objectives

# Design, write and produce presentations, press releases, articles, ‘in-house' journals, reports for web sites and promotional videos.


University of Maryland - Robert H. Smith School of Business Master of Business Administration (MBA), International Marketing, 2015 - 2016 Arizona State University

Bachelor's Degree, Mass Communication and Media Studies, Psychology, 2009 - 2013 Grade: 3.8/4

Activities and Societies: Alpha Kappa Lambda, Marketing Psychology Training Page4


Marlboro Brand Ambassador

Philip Morris International January 2015 to October 2015 Online Marketing Certified Professional

OMCP April 2014

Google AdWords Certification

Google January 2015

Certified Digital Marketing Master (CDMM)

Digital Vidya February 2016

Certified Special Events Professional

International Special Events Society (ISES) March 2015 Publications

Il mondo che cambia rapidamente a noi

Chip Magazine Italy January 2014

Authors: Sid Nandy

The world around us is changing rapidly. How fast are we adjusting to it? SEO Affected by Google SERP Redesign

Sooper Articles March 27, 2014

Authors: Sid Nandy

Google has recently redesigned its SERP which obviously has slightly impacted SEO. The future of location based marketing with Pokémon GO LinkedIn July 25, 2016

Authors: Sid Nandy


English (Native or bilingual proficiency)

Indonesian (Full professional proficiency)

Hindi (Native or bilingual proficiency)

Skills & Expertise

Social Media Marketing


Digital Marketing

Event Management

Marketing Communications

Business Development



Pay Per Click (PPC)

Google Adwords

Graphic Design


Microsoft Excel



360 Campaigns

Business Strategy

Marketing Strategy

Project Management

Customer Relationship Management (CRM)

Microsoft Office

Digital Media

Search Engine Optimization (SEO)

Brand Management

Online Marketing

Volunteer Experience

Digital Marketing Consultant at GLOBAL ASSISTANCE AND HEALTHCARE September 2013 - Present

Serve as a marketing consultant. Handled copywriting for the website, ran Google Adwords campaigns, and networked with prospective program attendees and donors using Facebook and Twitter. Marketing Consultant at United Nations Volunteers

August 2014 - Present

The tremor in Ludian County (China) on 3rd August left 2400 injured and close to 230,000 people suffered from water and food shortages. 12,000 houses were destroyed and 30,000 damaged. We crowdfunded a project to aid in such a situation. At the end of the campaign, we were able to send 150K USD along with 7000 bottles of water and food packs. I have been associated since.


Stock trading, Golf, Cooking, Meeting new people

Honors and Awards

Best Marketing Strategy

Indonesia Marketing Association

February 2014


Indonesia Marketing Association


September 2013 to Present



Weekend Getaway Campaign

September 2015 to Present

Members:Sid Nandy

Social media campaign with Air Asia Indonesia & Hotel Quickly, supported by LogBook. Page7

Sid Nandy

Digital Gladiator Growth Hacker Content Marketer

2 person has recommended Sid

"Professional cowork with enthuastic in social media marketing, he has given contribution to foodpanda since he always give a fast solution as well any of the best solution he had for the companies and his coworkers, hope to have his success in future endeavors..Goodluck Bro!"

Kang Denny H, Account Manager, foodpanda, managed Sid indirectly at Rocket Internet SE

"I worked with Sid at foodpanda and the experience was really positive. Sid is organized, responsible and always looking forward to improve. It was good to have him in the team. "

Javier García-Villaraco, Global Social Media Manager, foodpanda, managed Sid at Rocket Internet SE Contact Sid on LinkedIn

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