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Sid Nandy
Digital Gladiator Growth Hacker Content Marketer
acw5kn@r.postjobfree.com
Summary
Every brand has stories to tell stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.
Highly organised communications specialist with more than 4 years of experience in marketing & advertising. My specialties include digital media, consumer behaviour, brand awareness, and omni-channel marketing campaigns. Areas of extensive expertise include public speaking, strategic marketing (digital & offline) and project management.
Able to communicate, present and influence credibly and effectively at all levels of the organisation, including executive and C-level, along with managing multiple projects at a time while paying strict attention to detail. Experience
Interactive Marketing Lead at Outgrow.co
July 2016 - Present (4 months)
- Creating content for Outgrow's blog and other mediums of content, including, but not limited to LinkedIn, Reddit, etc;
- Market the concept of Calculators and other Interactive Content;
- Content distribution including social media and other channels;
- Influencer Outreach;
- Reputation Management;
- Account Management;
Guest Contributor at YFS Magazine
September 2016 - Present (2 months)
Guest Contributor at Business 2 Community
April 2016 - Present (7 months)
Chief Marketing Officer at Pomona - Shopping Companion 2016 - Present (less than a year)
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Pomona is a hyper-local “lifestyle companion” using Geo-Fencing technology in the form of mobile a app. Pomona arrives to revolutionize people's spending behavior by combining Online Experience and real Offline Engagement, which ultimately results in driving Actual “Foot Traffic” to vendors. Pomona provides users with exclusive deals and promos with the ability to collect points upon visiting locations or scanning QR codes and redeeming them with gifts ranging from vouchers to high-end products.. Head of Digital Marketing at Rocket Internet SE
August 2015 - January 2016 (6 months)
# Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns, along with push notifications
# Design and build games/content to maintain our social media presence,
# Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
# Identify trends and insights, and optimise spend and performance based on the insights
# Brainstorm new and creative growth strategies
# Plan, execute, and measure experiments and conversion tests
# Collaborate with internal teams to create landing pages and optimise user experience
# Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
# Instrument conversion points and optimise user funnels
# Collaborate with vendors & partners
# Evaluate emerging technologies.
# Provide thoughts, leadership and perspective for adoption where appropriate Head of Marketing at Dog Digital
July 2014 - August 2015 (1 year 2 months)
# Managed all marketing for the company and activities within the marketing department.
# Developed the marketing strategy for the company in line with company objectives.
# Co-ordinated marketing campaigns with sales activities.
# Managed the company’s marketing budget.
# Developed campaigns for clients.
# Managed lead generation campaigns, measuring results.
# Overall responsibility for brand management and corporate identity
# Preparing online and print marketing campaigns for clients
# Monitor and report on effectiveness of marketing communications.
# Worked closely with digital placement agencies, assisting with new product launches.
# Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
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# Analysed potential strategic partner relationships for company marketing. Marketing Communications Manager at LivingSocial
June 2013 - July 2014 (1 year 2 months)
Internal:
# Ensure that employees are aware of changes and projects within the company.
# Distribute executive messages, prepare presentations and internal memos, and conduct meetings to share information.
# Develop print materials and branding strategies for employee use.
# Occasionally help marketing and public relations staff with campaigns and provide communications coaching for employees.
External
# Represent LivingSocial to stakeholders, interested parties, and the public.
# Serve as the company spokesperson to the media and the general public.
# Develop and convey the company's policies or position on issues, including but not limited to issuing press releases, arranging interviews, and compiling press kits.
# Decreased annual marketing expense by 16% for FY13 Public Relations at BLACKSTONE DIGITAL AGENCY
January 2012 - April 2013 (1 year 4 months)
# Plan publicity strategies and campaigns
# Deal with enquiries from the public, the press, and related organisations
# Organise promotional events such as press conferences, open days, exhibitions, tours and visits for clients
# Provide clients with information about new promotional opportunities and current PR campaigns progress
# Analyse media coverage
# Liaise with clients, managerial and journalistic staff about budgets, timescales and objectives
# Design, write and produce presentations, press releases, articles, ‘in-house' journals, reports for web sites and promotional videos.
Education
University of Maryland - Robert H. Smith School of Business Master of Business Administration (MBA), International Marketing, 2015 - 2016 Arizona State University
Bachelor's Degree, Mass Communication and Media Studies, Psychology, 2009 - 2013 Grade: 3.8/4
Activities and Societies: Alpha Kappa Lambda, Marketing Psychology Training Page4
Certifications
Marlboro Brand Ambassador
Philip Morris International January 2015 to October 2015 Online Marketing Certified Professional
OMCP April 2014
Google AdWords Certification
Google January 2015
Certified Digital Marketing Master (CDMM)
Digital Vidya February 2016
Certified Special Events Professional
International Special Events Society (ISES) March 2015 Publications
Il mondo che cambia rapidamente a noi
Chip Magazine Italy January 2014
Authors: Sid Nandy
The world around us is changing rapidly. How fast are we adjusting to it? SEO Affected by Google SERP Redesign
Sooper Articles March 27, 2014
Authors: Sid Nandy
Google has recently redesigned its SERP which obviously has slightly impacted SEO. The future of location based marketing with Pokémon GO LinkedIn July 25, 2016
Authors: Sid Nandy
Languages
English (Native or bilingual proficiency)
Indonesian (Full professional proficiency)
Hindi (Native or bilingual proficiency)
Skills & Expertise
Social Media Marketing
Marketing
Digital Marketing
Event Management
Marketing Communications
Business Development
Advertising
SEO
Pay Per Click (PPC)
Google Adwords
Graphic Design
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Microsoft Excel
Start-ups
Management
360 Campaigns
Business Strategy
Marketing Strategy
Project Management
Customer Relationship Management (CRM)
Microsoft Office
Digital Media
Search Engine Optimization (SEO)
Brand Management
Online Marketing
Volunteer Experience
Digital Marketing Consultant at GLOBAL ASSISTANCE AND HEALTHCARE September 2013 - Present
Serve as a marketing consultant. Handled copywriting for the website, ran Google Adwords campaigns, and networked with prospective program attendees and donors using Facebook and Twitter. Marketing Consultant at United Nations Volunteers
August 2014 - Present
The tremor in Ludian County (China) on 3rd August left 2400 injured and close to 230,000 people suffered from water and food shortages. 12,000 houses were destroyed and 30,000 damaged. We crowdfunded a project to aid in such a situation. At the end of the campaign, we were able to send 150K USD along with 7000 bottles of water and food packs. I have been associated since.
Interests
Stock trading, Golf, Cooking, Meeting new people
Honors and Awards
Best Marketing Strategy
Indonesia Marketing Association
February 2014
Organizations
Indonesia Marketing Association
Member
September 2013 to Present
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Projects
Weekend Getaway Campaign
September 2015 to Present
Members:Sid Nandy
Social media campaign with Air Asia Indonesia & Hotel Quickly, supported by LogBook. Page7
Sid Nandy
Digital Gladiator Growth Hacker Content Marketer acw5kn@r.postjobfree.com
2 person has recommended Sid
"Professional cowork with enthuastic in social media marketing, he has given contribution to foodpanda since he always give a fast solution as well any of the best solution he had for the companies and his coworkers, hope to have his success in future endeavors..Goodluck Bro!"
Kang Denny H, Account Manager, foodpanda, managed Sid indirectly at Rocket Internet SE
"I worked with Sid at foodpanda and the experience was really positive. Sid is organized, responsible and always looking forward to improve. It was good to have him in the team. "
Javier García-Villaraco, Global Social Media Manager, foodpanda, managed Sid at Rocket Internet SE Contact Sid on LinkedIn