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Marketing Sales

Madison, Alabama, United States
October 19, 2016

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Stephanie Hester

*** ***** *****, *******, ** ***56


Professional Summary

High performing, strategic-thinking professional with over twenty years experience providing strategic communication, business planning, and marketing plan development to non-profit organizations and corporations. Highly skilled with relationship building with clients and across organizations and teams; exceptional writing, presenting and interpersonal communication skills. Adept at assessing needs, generating options, and implementing solutions in collaboration with clients and stakeholders. Well versed in all phases of business and marketing plan development. Experienced at managing projects from the requirements gathering/needs identification phase through to completion.


•M.B.A., Mercer University

•B.B.A., Georgia Southwestern University


Committee Chair Sept 2015 - Current

•Boy Scouts of America, Troop 83, Madison, AL

•Lead the Committee and encourage collaboration between other Committee Members in decision making, planning, fundraising, training, and membership and encourage participation in community events

•Review Eagle Scout Community Service Plan Proposals with Scouts and provide signatures and coaching as needed

•Lead Eagle Scout board of reviews for all Eagle Scout candidates, Merit Badge Counselor

Treasurer & Committee Member Sept 2013 - Sept 2015

•Boy Scouts of America, Troop 83, Madison, AL

•Managed the finances of the Troop and for individual Scout support

•Reconciled bank statements, provided monthly budget plans and updates

•Coordinated successful fundraising programs (planning, promotion, execution, review)

Council Member & District Representative Aug 2012 - May 2013

•Petal School District, Petal, MS

•Appointed member of two Strategic Shared Decision Councils

•Identified needs and areas of improvement, collaborated with school and district leadership and other stakeholders

•Participated and conducted research which ultimately resulted in successful District changes to the Gifted Student program

•Also represented Petal Elementary School at the school District’s monthly Council meetings

Owner, Consultant Oct 04-July 07

•Fusion Consulting, Inc., Sugar Hill, GA

•Collaborated with clients to provide marketing and advertising services that would grow sales and increase business presence

•Clients included Atlanta-based Pike Nurseries and The HoneyBaked Ham Company

•Developed a new fundraising program which generated $400K 1st year, 50% increase 2nd year

•Created library of business to business sales tools supported 15% growth over PY

•Enabled business to business and retail growth from existing and new customer bases

•Copy-writing, creative direction, proofreading

•Developed marketing framework for new store rollout; 10% growth

•Developed pricing for new product line; met sales expectations

Manager of Program Development Apr 01–Sept 04

•The HoneyBaked Ham Company, Norcross, GA

•Team lead for a cross-functional team who was responsible for $8M business to business catering sales growth

•Managed the marketing departments role in new products, program developments, consumer research, communications, packaging, and product launch

•Lead partnerships with charitable and non-profit organizations

•Managed point of purchase tools, media messages, creative direction, proof-reading, copywriting

•Created revenue-driving programs, including grand opening plans in partnership with local store managers, district managers, and corporate retail team for local store marketing plans

•Managed public relations campaigns; coordinated agency relations, managed corporate and store marketing communications, led line of business integration with marketing department

Associate Marketing Manager Feb 00-Apr 01

•The HoneyBaked Ham Company, Norcross, GA

•Developed a process for promotion planning which changed the way the corporation planned and executed all processes of the marketing calendar.

•New Promotion Integration Guide supported a $6M media calendar, integrated efforts between all lines of business, plus integrated with outside agencies

•Created a new local store marketing process; provided structure, budget planning, integrated with the retail and franchise promotion calendars

•Responsible for the grand opening marketing process for over 120 retail and franchise store locations

Marketing Coordinator June 98–Feb 00

•The HoneyBaked Ham Company, Norcross, GA

•Responsible for being the liaison between marketing and retail departments, responsible for keeping lines of communication open regarding marketing plans, efforts, needs, changes

•Revitalized the fulfillment process of all point of purchase items shipped to 100+ retail store outlets.

•Improved relationships, accuracy, timeliness, communication, and ensured the process was as efficient as possible

•Planned the marketing calendar and schedule for temporary holiday locations, driving sales near $100K, and coordinated marketing support, communication, advertising, public relations

Marketing Associate Dec 96–June 98

•AgraTech Seeds, Inc/Gold Kist Inc., Atlanta, Georgia

•Provided creative direction for new packaging, point of purchase materials, training, print ads

•Launched a company newsletter, increasing industry awareness, research, new products

Intern, Account Services Delta Airlines June 96–Oct 96

•BBDO South, Atlanta, Georgia

•1 of 3 students in Georgia awarded the internship with the Atlanta Ad Club and J. Walter Thompson, Inc.

•Joined Delta Airlines account services in meeting prep. and provided assistance with day-to-day activities

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