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Project Manager Marketing

Santa Monica, California, United States
October 17, 2016

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James Hyatt

Marketing Manager, Copywriter, Brand Strategist, Video Director/Producer

Santa Monica, CA - 310-***-****

I'm a go-to marketing and project manager, brand strategist, growth hacker and all-pro copywriter looking for new opportunities.

With 10+ years leading a variety of teams to digital marketing campaign success, I've helped create and manage 60+ and counting campaign launches, with budgets up to $5M/monthly. My strategy, copy, and creative abilities include SEO, PPC, demand generation / lead generation, organic, and more. Other skills include client relations, corporate / PR / B2B communication, and video production. Willing to relocate to: Los Angeles County, CA

Authorized to work in the US for any employer


Marketing Manager / Copy Director / Video Producer Hotchalk, a Bertelsmann Company - San Jose, CA - October 2013 to Present Delivering digital marketing and social media campaigns for higher education clients.

• Own the copy desk for clients, including New York University, producing engaged SEO content and compelling call-to-action PPC, paid search, email, social media, aggregators, video, and radio campaigns

• Guided our primary client to #1 in number of customers within the sector for EOY 2015, the result of a multi- year digital campaign based on unified messaging across paid and organic channels

• Increased lead volume over two-year period by 235% and 325% respectively by focusing on dynamic long- and short-form deliverables tailored for each lead channel and refined by constant testing

• Develop holistic brand and style strategies for each client; coach staff writers, designers, and freelancers to fully understand and refine these distinctions for the marketplace

• Write compelling copy for HotChalk’s marketing communication needs, including website updates, news releases, white papers, B2B proposals, and display ads, in collaboration with compliance/legal team Writer / Producer

Ninth And James Productions - Los Angeles, CA - August 2011 to Present Markets and promotes compelling feature films across a range of genres.

• Own the development of digital marketing and social media campaigns for feature and documentary film distributors, producers, and projects

• Collaborate with clients to create engaging, authentic campaign narratives

• Use a high-touch, low-pressure approach to guide staff, contractors/crew, and on-camera talent

• Develop short-form story concepts for feature pitches; write full-length screenplays

• Create engaging copy for N&J marketing communications, including website updates, news releases, organic social posts, B2B proposals, emails, and more

Producer / Marketing Director / Writer

Creato Destructo Imagery - Chapel Hill, NC - July 2010 to July 2011 A music video and social marketing firm promoting innovative, nontraditional labels and artists.

• Produced 20 videos in 12 months in partnership with artists, labels, and directors

• Established funding and distribution agreements with Merge Records, ANTI- Records, and others

• Produced and promoted live events and social media campaigns for video and album premiers

• Achieved a 65% profit margin through well-defined guidelines that held down costs and maximized production efficiencies

Client Services Director / Strategist / Writer

mStoner Inc - Chicago, IL - February 2005 to July 2010 A boutique agency producing effective recruitment strategies and award-winning campaigns.

• Owned the client relations practice, worked with Yale University, Kellogg School of Management and other institutions to deliver successful, sustainable SEO, PPC, print, social media, and video campaigns

• Grew business from start up to more than 60 clients in five years through a high-touch client referral and endorsement practice

• Maintained a 55% profit margin and 67% add-on sales average through well defined and rigorously enforced project management practices

• Developed distinct brand and style strategies that matched the authentic identity of each client; coached staff writers, designers, and freelancers to refine these distinctions for the marketplace Marketing and SEO Writer / Project Manager / Video Producer Black Mountain Media - New York, NY - 2002 to 2005 Provides innovative B2B and B2C content and digital media solutions for corporations.

• Wrote B2B and B2C campaign copy for clients including GlaxoSmithKline and Elsevier Scientific Publishing

• Nurtured video productions from concept to completion in partnership with client stakeholders

• Managed a high-touch client referral and endorsement practice, grew business from start up to 12 major clients in three years

• Sustained a Waterfall project management process, leading marketing and development teams in Europe, North America, and Asia to successful launches


Philanthropy News Network - Raleigh, NC - 2000 to 2002 A leading North American online nonprofit news and information resource.

• Owned the copy and content desk; assigned, wrote, and edited engaging, relevant short items and features for daily online news site

• Produced six annual conferences in cities nationwide, collaborating with sponsors and partners including the Gates Foundation

• Developed distinct style and usage guidelines to guide staff and freelance writers

• Sustained a Waterfall project management process to lead developers, conference and sales teams, and external vendors





Copywriting (10+ years), Brand Development (10+ years), Branding (10+ years), Digital Marketing (10+ years), Digital Media (10+ years), Marketing (10+ years), Marketing Strategy (10+ years), Video Production

(10+ years), Advertising (10+ years), Social Media Marketing (6 years), Social Media Management (6 years), SEO (10+ years), Demand Generation (8 years), Lead Generation (8 years), Project Management

(10+ years), Product Management (10+ years)


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