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Manager Sales

Orland Park, Illinois, 60462, United States
October 17, 2016

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***** ******** *****

Orland Park, IL 60462




Collaborative professional with expertise in the definition, development and execution of holistic B2B marketing campaigns to drive branding, lead generation, and ROI.


PANDUIT CORPORATION, Tinley Park, IL 2005 – 2016

Theater Campaign Manager – North America (2014 – 2016)

Created and managed all marketing campaign activities: lead generation, program management, and campaign and trade show effectiveness. Through the use of Marketo, and Microsoft Dynamics CRM, increased digital lead generation by +29% for space optimization campaign which drove sales increase of 30% to $1.4M. Directed and implemented email, banner and product sample request campaigns. Planned and negotiated all online advertising and media placements for Enterprise Business Unit. Leveraged campaigns with distributor marketing activities including distributor inside sales teams as well as Panduit ISR team.

Integrated Marketing Communications Manager (2009 – 2014)

Developed branding strategy and operationalized integrated marketing communications for Connected Building/Enterprise Solutions to End Users, Architects/Consultants and Partners. Created lead generating e-blasts, tracked results with Microsoft Dynamics CRM and SalesFusion360. Developed annual marketing plans and budgets for third-party web based media, sales collateral, social media, PR, and events. Evaluated and negotiated appropriate media outlets. Co-developed CORETech 2010 Technology Advisory Council meeting with REALComm. Named to REALComm’s “Top 35 People To Watch in 2010.”

Marketing Project Manager (2005 – 2009)

Create marketing plans, product value propositions and implemented integrated marketing programs for the Cabinets, Racks and Cable Management Division and Copper, Outlets, Wireless Business teams to meet global business objectives. Developed concepts, content, and tracked approvals for global marketing launch collateral including advertisements, brochures, press releases, specification sheets, catalogs, customer presentations, website maintenance, videos, and photography. Analyzed marketing programs and adjust strategy and tactics to increase effectiveness.

BISHOP NOLL INSTITUTE, Hammond, IN 2003 – 2004

Director of Development

Planned and implemented the school’s comprehensive development program that communicates the philosophy, mission, goals and achievements to its various publics. Wrote/produced Noll Today alumni magazine, Annual Report, Case Statement, student recruitment brochure and other marketing communications collateral. Developed new website based on agreed objectives with administration and site developer. Increased Annual Fund Drive revenue by 17% through targeted mailings, face-to-face solicitations. Initiated several new named gift opportunities. Coordinated office volunteers and vendors for printing and direct mailings.



ANDREW CORPORATION, Orland Park, IL 1988 – 2003

Corporate Marketing Account Services Manager (2001-2003)

Directed and implemented comprehensive marketing communications campaigns for print and electronic media. In this Senior Account Executive role, I directed project management staff to meet the promotional needs of their clients based on an advertising agency model. Contributed to creative development of global advertising campaigns, new website based on agreed objectives with Product Lines and Electronic Media Group, and integrated marketing message with trade shows.

Senior Project Manager, Marketing Communications (1992-2001)

Developed and implemented global communication plans for the HELIAX® brand of coaxial cable products (a $500M business unit) and also the PerforMax® Base Station Antenna Business Unit (a $12M business unit). As the creative team manager, I coordinated the efforts of a graphic designer, sales promotion copywriter, and desktop publishing artist to develop brand identity and product launch collateral. Coordinated global communications objectives with London, Hong Kong, Zurich, and Brazilian marketing offices. Coordinated HELIAX brand defense campaign.

Direct Marketing Representative (1988-1992)

As Andrew Corporation’s first Direct Marketing Representative, I developed a professional telemarketing resource for all Andrew business units. Developed new direct marketing projects including call guide preparation, message development, procedural recommendations, and tracking systems. Provided advance support to the field sales organization as the primary vehicle for sales lead generation. Coordinated and tracked individual sales leads distributed to the field sales.


Graduate Program in Catholic School Development

Catholic School Management, Inc.

University of Notre Dame, Notre Dame, IN

B.A., Economics and Business

Concentration: Marketing

Eureka College, Eureka, IL

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