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Social Media Customer Service

New York, New York, United States
October 14, 2016

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*** ****** **., ***. ** - New York, NY 10002 –


Digital marketing expert with over 8 years of experience dedicated to the fashion, beauty and lifestyle industries in New York and São Paulo.


ANA SALLES MARKETING AND CREATIVE CONSULTING – São Paulo Set. 2011 – Present Consulting company specializing in social media strategy, content creation, trend/fashion research and forecasting. Assists fashion & lifestyle businesses to increase visibility and profitability while strengthening their brand purpose. Owner and Project Manager

• Responsible for managing all facets of the business.

• Provision of full service social media management, social network advertising, editorial plans, content creation, online PR, SEO management, and web analytic reports.

• Content elaboration for social media platforms, such as Instagram, Facebook, Pinterest, Twitter, Snapchat and blogs, promoting fashion businesses and increasing digital brand awareness.

• Direct and produce photo-shoots for brands, including seasonal campaigns, monthly catalogs, Instagram editorials, and product shots, creating a digital brand identity.

• Online marketing campaign elaboration and relationship establishing with bloggers and celebrities, who contribute and endorse campaigns, improving the brand s credibility, online presence and page reviews.

• Extensive research and production of exclusive content for trade publications such as Fashion Snoops, Stylus, Trendstop, and MudPie Trendbook, providing market intelligence about the Brazilian fashion environment.

• Selection and management of support staff for photo shoots.

• Trend researches & analysis for fashion and beauty companies, providing colors, prints, fits, merchandising and VM guidelines according to consumers’ lifestyle profiles and style evolution. PROJECTS AND CLIENTS:

WGSN Group: Global foresight business that provides deep insight and analysis of consumer, fashion and design trends


- Development of trend researches (and ongoing collaboration) covering: trade shows, fashion weeks, exhibitions and streets.

- Part of the advisory team on special projects, organizing presentations and turning researches into stories.

- Contribution on the retail’s monthly content travel and streets sections, strengthening relationships with key brands.

Style City: Style City is the first Brazilian online travel guide to the main fashion capitals of the world.


- Creation of the website’s concept, selection and management of numerous collaborators in New York, Paris, London, Berlin, Milan and São Paulo.

- Elaboration of content: stories, editorial plans, calendars, daily content for social media channels, such as Instagram, Facebook, and Pinterest.

- Utilization of social media analytics and scheduling tools, such as Facebook Insights, Google Analytics, and Hootsuite.

- Optimization of contents with SEO key wording.

Fashion Snoops: Trend forecasting service that assists design and market of innovative products fitting the ever-changing consumer needs. (

- Research and production of exclusive content for trade publications, providing market intelligence about the Brazilian fashion environment.

Manacá: Brazilian fast-fashion label for free-spirited women. (

- Branded content and social media strategy for the launch of this Brazilian fashion label, including the successful tagline/hashtag #soumanaca (I am Manacá) and social campaigns that led the acquisition of over 6,500 Instagram followers in one month, and today has over 30,000 followers.

- Launching of Manacá s co-branded projects in collaboration with industry influencers and brands, such as Can-Can Accessories and Style Market, increasing reach, drive engagement, and securing traditional & digital media coverage.

Tova: Brazilian fast-fashion label for young women. (

- Redesign of this brand identity that served a mature female population and now targets hip chic fashion youth, acting as the company’s internal marketing area, defining the new identity and purpose campaign

(logo, color pallet, collection, editorial and site).

- Development of branded content and social media strategy for its re-launch, establishing partnership with the Brazilian top digital influencers Maju Trindade and Gabriela Pugliesi. Erre Erre: Brazilian fast-fashion label for women. (

- Planning, production and management of compelling and distinct branded content for Erre Erre’s social media, growing Instagram followers in over 920% in 10 months. CHIC BY GLORIA KALIL ( – São Paulo Sep. 2012 – Nov 2013 Online fashion magazine founded by Gloria Kalil, one of the most prominent figures within the Brazilian fashion industry Fashion and Beauty Journalist

• Content development, interviewing designers, stylists, celebrities and other personalities by covering runways, trade shows and other events on a regular basis.

• Creation of innovative ‘How to Wear’ stories, increasing the number of unique visitors.

• Coordination and production of special projects, including Trend Books, defining themes and image content.

• Management of multidisciplinary teams (photographers, models, stylists, and others). COACH NEW YORK ( – New York Feb 2011 – Jun 2011 Production Planning Coordinator (on demand)

• Monitoring of overseas production focusing on time delivery.

• Product change management, working closely with the product development team. ERMENEGILDO ZEGNA ( – New York Jun 2010 – Feb 2011 Customer Service Associate (on demand)

• High-standard customer service to specialty store accounts in the U.S.

• Collaboration with wholesale teams, organizing and managing customers’ seasonal purchases. TOD’S GROUP ( – New York Feb 2010 – May 2010 Wholesale Intern

PH SOLUTIONS PR – New York Jul 2009 – Oct 2009

PR/Marketing Intern – Participation in planning and organizing the New York Fashion Week. EDUCATION AND COURSEWORK

Post- Graduation in Fashion Management & Merchandising Fashion Institute of Technology, New York State University - 2010

Bachelors’ of Science in Business Fashion with emphasis on Product Development Anhembi Morumbi University, São Paulo – 2005

Course in Fashion Journalism, Escola São Paulo, São Paulo, Brazil – 2012


Fluent in English and Portuguese. Basic Spanish

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