Sales Manager

K O U S H I K S A R K A R

E-mail ***************@*****.*** Phone: +917*********/ +917*********

** ***** ** ***** *** Business development, targeting sales and marketing management profile in an organisation of repute

PROFILE SUMMARY

Result-oriented senior professional offering over 14 years of experience in the domains of Sales & Marketing, Channel Management, Business Development, Retail Operation Management, Enterprise Sales and Employee management

Started my career with channel distribution and later took Emerging Business Opportunity as my career option after completing Full-Time MBA from Germany

Recently responsible for launching and establishing the brand, appointing new client, ensuring ROI of channel partners, making their investment planning and cash flow management, expansion in trade and enterprise, tracking competitor while setting targets and policies to team

Outstanding in developing and deploying, annual plans for team; backing all cross- sales objectives such as budget, new launches, promotion etc

Worked in Top MNCs like Nestle, Vodafone and Samsung where proven policies was required to be imbibed in the channel management through re-launching of established brands, entering into new account and expansion

SKILLS & COMPETENCIES

Emerging Business Opportunities (EBOs) Sales Strategy Planning Sales Forecasting

Strategic Business Planning Profit Centre Operations People Management

New Product launches Market Penetration & Expansion Product Strategy Planning

Presentation skills Entire Branch level operation ROI Management

ORGANISATIONAL EXPERIENCES

SSK Retail Pvt. Ltd. (Syska) State Head June 15

(Syska is known for its LED business and largest distribution wing for Samsung in SE Asia, the company is also into providing mVAS business for security solutions and smartphone android applications in trade and enterprises)

Launched the brand Syska in 49 districts of 2 states with 26 distributors and 4 super stockiest

Recruited and led 30 sales managers ensuring the strategic objectives were well understood and executed by team

Achieved a turnover of 1 Cr in the launching year and formulated and implemented yearly business strategies to ensure attainment of revenue goals and profitable sell- through of mobile Application and mobile accessory business

Monitored and drove return on investment (ROI) of the channel partners ensuring 22% ROI and also executed cross sales activities like budgeting, promotion, cash flow and investment planning

Provided inputs by analyzing marketing trends, tracked competitors' activities for fine-tuning sales & marketing strategies

Extended strategic alliance with 45 key retails in Odisha and 80 key retails in West Bengal and achieved targets for each product category and models as per the business share from each retail chain

Serve4You Solutions Pvt. Ltd Regional Sales Manager May 13- May 15

(The start-up company was into mVAS and also in Real Estate Business)

Established the brand across West Bengal and Orissa with 8 distributors and 2 super stockiest

Facilitated the current customer acquisition database from 110 activations to 3500 activations monthly resulting in a revenue turnover growth from INR 30 lacs to INR 2.05 Crore yearly

Supervised 16 sales and marketing manpower hired and trained them also tracked performance of each sales managers

Apps Daily Solutions (P) Ltd Regional Sales Manager Mar12-Apr 13

(A start-up is India’s 1st and the No1 player in mVAS in offline trade having a turnover of 500 Cr.)

Appointed 6 distributors across the regions of Kolkata and 19 districts of West Bengal

Attained Month-on-Month growth of 200%, Region contributes 65% to Zonal Revenue by developing a strong market knowledge of existing and potential clients and ensured business growth opportunities aligned to company’s strategic plans

Obtained tertiary of selling applications worth INR 10lacs and secondary of worth INR 15 lacs monthly in trade and enterprise business, leading a team of 27 team members

Samsung India Electronics (P) Ltd Area Business Manager Oct 10- Oct 11

(World’s No1 electronics company)

Inaugurated an enterprise wide Smartphone project of Samsung in October 2010 for entire Bengal which brought in additional revenue worth 9 Cr.

Credentials of securing substantial growth of 188% within 6 months, encompassing monthly business of INR 55.6 million and 15500 handsets per month

Recorded aggressive growth of 380% in 6 months for Smartphone’s in South Bengal region

Took in 50% market share in volume and 61% market share in value in South Bengal as per GFK

PREVIOUS EXPERIENCE

Vodafone Essar East Ltd Channel Sales Manager Dec07-Aug 09

oLed a team of 66 Sales executives, 2 team leaders worked closely with 4 distributors for sales strategies, maintained relationship with the existing customers and attained profitable objectives

oEnhanced fresh activation from 800p.m to 12000p.m and expanded to 120 modern Trade Outlets

oSuccessfully acquired clients like The Mobile Stores, Hotspot, Future Axiom and Nokia Priority Dealers

Nestle India Ltd Sales Officer May 04- Feb 07

oFacilitated the dealer network for 2400 dealers including the inventory management and target forecasting

oManaged Indent-to-Redistribution of 101 SKUS across 4 districts, 8 Distributors and more than 2400 Outlets

oOptimized business by 32% within 3 years of working tenure including 90% accuracy in demand planning

oPlayed a pivotal role in successful product launch including Maggie, Munch, Polo Power mint, Kitkat and so on

Khadims Chain Stores Pvt. Ltd Business Development Executive Nov 01- Feb 04

oManaged a team of 48 personnel to establish the brand, distribution enhancement, wholesaler appointment, opening of COCO stores and marketing promotions including media advertisement and hoardings

oEstablished operations of 3 COCO stores at Berhampur, Bhubaneswar and Cuttack in Orissa

oGenerated substantial monthly business from the 3 stores, worth INR 166 Thousand monthly

ACADEMIC DETAILS

M.B.A. (General Management) from HHL Leipzig Graduate School of Management, Germany in 2011

Post Graduate Diploma in Communication and Marketing from NIS Sparta Ltd., India in 2001

B.Com. (Hons) from Calcutta University in 1999

INTERNATIONAL CONSULTING PROJECTS

Mc Kinsey and Co. Telecoms Trends in India Nov 13- Dec 13

Scope:

Best practices in selling mobile phones and/or smart phones in stores vs. online

Best practices in 1) proximity marketing, 2) merchandizing and/or 3) promotion management

Siemens AG Integrate Sustainability within Siemens Corporate Strategy Jan 10- Jun 10

Scope:

Information gathering from correct sources like UN etc

Siemens integration with different sustainability organisation

REWARDS AND RECOGNITION

Awarded Grand PIX award in Samsung for achieving 60% market share in the assigned territory as per GFK

Awarded with MEGA STAR in Vodafone for highest growth in Modern Trade & Enterprise Business in 2008

Awarded with BIG IDEA in Business Plan challenge in Germany

Awarded with Circle Combat Champion in Vodafone, Kolkata circle for Modern Trade & Enterprise business in 2008

PERSONAL DETAILS

Language Proficiency: English (1st Language), Bengali (Mother Tongue), Hindi and German

IT Skills: MS Office, Internet based applications and Sales force application

Passport: Valid Indian Passport

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