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General Manager & Operations

Location:
Miami, FL
Posted:
July 30, 2016

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Resume:

…Continued…

LEON GARZA

**** *. ********** **** • Ft. Lauderdale, FL 33308 • 954-***-****

acvx8i@r.postjobfree.com

EXPERIENCED & RESULTS-ORIENTED PROFESSIONAL

Dynamic and highly driven individual with extensive experience capturing market share and achieving profitability in competitive enterprises. Strong relationships with strategic business partners, clients, and key industry players. Expertise in developing strategies and operational plans to successfully transform underperforming organizations, maximizing productivity, and exceeding KPI’s. Fluent in English, Spanish and Portuguese. Core Competencies include:

• Revenue Generation & Retention

• Cost and P&L Management

• Operations Detail-Oriented

• Strategy & Execution of Marketing Mix

• Hiring / Developing Diverse Teams

• Organizational Transformations

• Capital / Fund Raising

• Identifying & Managing Strategic Partners

• Independent Distribution Channels

• Market Expansion / Penetration

• Custom KPI Dashboards

• Business Process Driven

PROFESSIONAL EXPERIENCE

MANAGING PARTNER, 2007 – Present

LG CAPITAL SOLUTIONS, LLC, Ft. Lauderdale, FL

A business development firm providing strategic planning, M&A, financial, and operational consulting services to private and emerging companies. Global clients include U.S., Canada, China, and Latin America in various sectors: Broadband Providers, Wireless Carriers, Software Development, Retail Distribution, Healthcare, Infrastructure Projects, Capital Markets and Real Estate. Selected accomplishments and engagements:

• Created a Wi-Max wireless environment for the 2014 World Cup and 2016 Olympics in Brazil.

• Worked with telecom carrier in Virginia implementing an Unlimited Wireless Model.

• Conducted various projects: Operational & P&L Management, Corporate Resizing, Capital Fundraising, Technology Roadmap Planning, Strategic Planning, International Business Development, Sales/Marketing, Distribution Strategy & Management, and Business Metrics & Processes Development.

• Canadian AWS Spectrum Auction: Led major client engagement with consortium of investors from Canada and the US, including:

- Provided assistance during auction, including $250 MM of spectrum in 10 of 13 major markets.

- Collaborated on fundraising initiatives and crafted business plan, marketing / distribution plan, launch deliverables, pricing strategy, and product positioning.

- Hired and managed a diverse and results-oriented team.

- Spearheaded qualitative focus groups and quantitative Internet research projects.

- Developed Intranet site to enable file sharing while securing proprietary / confidential information.

- Launched Google Earth model incorporating network footprint, cell sites and search rings, target demographics, competitor point-of-sale locations, potential signage opportunities, automobile and public transportation patterns, strategic alliances, and replenishment locations. LEON GARZA Page 2 of 3

Professional Experience Continued

…Continued…

VICE PRESIDENT / GENERAL MANAGER, 2005 – 2007

METROPCS, INC., Fort Lauderdale, FL

Led a 550-team with responsibilities in sales, marketing, network operations, finance, and human resources for a wireless provider. Recruited and managed a diverse team, and offered substantial opportunities for career development. Held full Profit & Loss accountability of $750 MM, and orchestrated the deployment of wireless infrastructure.

Selected accomplishments:

• Participated in the company’s Initial Public Offering (IPO) at the American Stock Exchange.

• Spearheaded business development and community networking efforts including “Carrier of Choice” marketing campaign to grow total net subscribers from 821,000 to 1,200,000 and expand market penetration from 12.25% to 17.84%.

• Managed deployment of 250+ cell sites and opened new South Florida markets to increase population coverage to 7.0 MM while decreasing operating expenses by $10 MM+.

• Ranked best-in-class for pre-paid wireless industry Key Performance Indicators, including Service Revenue ($750 MM), EBITDA Margin (60%), EBITDA per Average Subscriber ($25), Cumulative CAPEX ($563 MM), Sites-on-Air (525), ARPU ($44), CPGA ($105), CPU ($12), and Net Churn (3.5%).

• Implemented robust standards, policies, and procedures for direct and independent distribution channels, improved resource management, and effectively resolved performance issues resulting in 80% productivity increase.

• Distinguished for outperforming national carriers such as AT&T, Sprint, T-Mobile, and Verizon based on Telephia Data Reports.

PRESIDENT / CEO, 2003 – 2005

NETBYTEL, INC., Boca Raton, FL

Oversaw $10MM Profit & Loss for ASP outsourced provider of voice-enabled telephone self-service solutions for enterprise clients. Cultivated strategic alliances with key business partners and initiated efforts to raise capital. Selected and mentored 80-member team encompassing software development and deployment, network operations, sales and marketing, corporate development, finance, and human resources. Fostered winning corporate culture through effective recruitment and close tracking of business drivers. Selected accomplishments:

• Conceptualized and directed major restructuring effort enabling 2-fold corporate growth; increased average deal size from $50,000 to $300,000 to grow revenue 106%, renegotiated carrier contracts to improve gross margin 94%, and streamlined operations and reduced debt to decrease monthly burn-rate from $1,350,000 to $350,000 and improve EBITDA by $5.0 MM.

• Established strategic alliances with industry leaders such as Bearing Point, Genesys, Inktel Direct, Microsoft MapPoint, Precision Response Corporation, Protocol Marketing Group, SpeechWorks, and Sykes Enterprises.

• Secured major client accounts with Ace Hardware, Barnes and Noble, Brookstone, Chase Mortgage, Citibank, Columbia House, 1-800-flowers.com, Lending Tree, Proctor and Gamble, Rodale, Target Direct, Time, Inc., UPS, Walmart.com, and Whirlpool, resulting in 5-fold increase in client base. LEON GARZA Page 3 of 3

Professional Experience Continued

…Complete…

PRIOR EXPERIENCE

President / COO – Diveo Broadband Networks

Vice President & General Manager – PrimeCo Personal Communications Director of Paging & Data Network Operations – Motorola Director of Sales & Marketing – Motorola

Division Worldwide Sales Manager – Hewlett-Packard EDUCATION &

CREDENTIALS

SEATTLE UNIVERSITY, Seattle, WA

Master of Business Administration

UNIVERSITY OF ILLINOIS, Champaign-Urbana, IL

Master of Science, Electrical Engineering

Bachelor of Science, Electrical Engineering

AFFILIATIONS &

RECOGNITION

Board of Directors, Big Brothers / Big Sisters of Broward County Board of Trustees for the Museum of Discovery and Science Leadership Circle - Big Brothers Big Sisters of Broward County, 2007 Professional Journal Publications



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