MICHAEL W. GREGORY

714-***-**** acvwh1@r.postjobfree.com

Operations Director – Sports Marketing – Business Development

Team Leadership – Strategic Planning/Vision – Athlete Management

PROFESSIONAL EXPERIENCE

SILVERCAR, INC Austin, Texas (2013- Present)

Marketing Consultant (2016-Present)

Leads business development and execution of strategic partnerships with select properties, brands, and events.

Agency negotiation and management through all associated partnerships.

Responsible for brand and user growth through sports related partnerships and athlete relationships and integration.

BEATS BY DRE (APPLE), Culver City, California (2013- Present)

Manager of Global Sports Marketing (2013-2015)

Built overall strategy to identify, build, and maintain relationships with elite athletes across all sport globally.

Designed and executed multiple top tier athlete strategies focused on authentic story telling across all global sports including, but not limited to: MLB, NLF, NBA, Tennis, NHL, Action Sports, Moto GP, Nascar and Global Football.

Developed and executed key elements of global 360 marketing campaigns around Tier 1 product releases and global cultural moments such as: 2014 World Cup, US Open of Tennis, Stanley Cup Playoffs, Powerbeats Wireless, New Studio, NFL and NBA and NFL drafts, and more.

Built and maintained relationships with major media outlets from ESPN and FOX Sports.

Managed multiple sport partnerships and business development areas to broaden awareness of the brand and increase overall sales through specific channels.

Remained as primary sports marketing employee through Apple acquisition of Beats by Dre.

MAMMOTH MOUNTAIN SKI AREA, Mammoth Lakes, California (2000-2013)

Senior Director of Operations, Terrain Parks, Sponsorship, and Athletes (2008-2013)

Directed all snow construction and design of 9 mountain areas, park maintenance, park safety and liability, hiring and management and leadership of staff of 40-50 employees including 5 managers and 8 supervisors.

Responsible for complete budget and P&L of $2,000,000 in annual sponsorship revenue and $2,000,000 in annual employee, discretionary, and non-discretionary expenses across 3 departments.

Built operational and training programs for mountain operations for onboarding of large seasonal employment force.

Assisted in companywide reorganization with CEO and COO including development of overall business plan, staffing plan, and companywide budget.

Lead development and implementation of newly integrated department after companywide reorganization including entire rebuild of: department budget, department manual, job descriptions and all associated wages, specific employee reviews, department operating plans, all associated policies and procedures, service and performance standards, and health and safety compliance procedures.

Throughout career worked in front line and supervisory roles across multiple departments including maintenance, ticket sales, risk management, administration, HR, and mountain operations.

Directed and executed companywide sponsorship sales, negotiation, acquisition, and activation programs from large to small accounts such as Ford Motors and Quiksilver Outerwear.

Directed professional and amateur athlete team for Mammoth Mountain including development of contracts, fulfillment, and athlete relations and co-marketing programs in traditional and non-traditional media.

Consultant, Resort Acquisition, Management & Construction (International) (2006-2013)

Ascertained viability of ski resort and related real estate development in Sochi, Russia for 2014 Olympics by consulting with investors and conducting market research. Traveled to site with Resort Committee and IOC, including company CEO and management trainees.

Developed and implemented official partnerships with Valle Nevado Ski Resort in Chile and Perisher in Australia.

Provided ongoing operational support and consulting to aforementioned resorts as well as development of employee exchange program and sharing of best practices for Valle Nevado-Chile, Perisher-Australia, and Sochi-Russia.

EDUCATION

UNIVERSITY OF REDLANDS School of Continuing Studies, Redlands, California

Mammoth Mountain Ski Area Leadership Academy, 2012

Situational Leadership and Strategic Thinking (1 unit)

Project Management and Process Improvement (1 unit)

WHITTIER COLLEGE, Whittier, California

Bachelor of Arts in Business, Management Concentration, minor in History, 2007

Honors recipient in Management

Member; Whittier Business Society Alpha Pi Delta

Study Abroad; Denmark Institute for Study Abroad, (2005)

COMMUNITY

MAMMOTH MOUNTAIN SKI TEAM AND US SKI TEAM, Mammoth Mountain, California

Volunteered as a summer fitness and athlete coach for local youth ski children and prospective US Ski Team members.

Assisted in building Mammoth Community Foundation designed to support and motivate youth snow athletes through education, athletics, and responsibility.

Assisted in multiple events raising over $1,000,000 for local education and snow sports athletes.

AFTERSCHOOL ALL-STARS – ARNOLD SCHWARZENEGGER, California

Built and spoke at multiple events designed to expose inner city children from across the west coast to winter sports.

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