STEVEN KRISKY

** ****** *****, ******-**-Hudson, NY 10520

917-***-****-m / 914-***-****-h

acvvmw@r.postjobfree.com

SUMMARY:

Over 25 years of hands-on marketing, advertising and public relations experience in retail, CPG and B2B with domain expertise in Real Estate, Automotive, Banking, Pharma, Hospitality, Recruitment, & Travel. 15 years of management experience with direct oversight of individual client marketing budgets up to $5 million, management of creative and account teams of up to 10 people handling client media planning & creative development from concept to completion.

EMPLOYMENT HISTORY:

Marketing Consultant Specialist/Project Manager

Citibank, MetLife & Bank of America, LIC & NY.

April 2013 to Present. Served as Project Manager on Fortune 100 client

needs including HTML, digital advertising, event planning, print ads, brochures, thought leadership

papers, direct mail & Power Point presentations. Responsible for ensuring timetables are met, and estimates

accuracy & workflow are executed according to client expectations.

Executed monthly DM campaigns promoting Special Purpose Lending for enhanced revenue stream

Assisted in testing of new rollout initiatives to enable cost analysis of new marketing strategies

Managed implementation of new branding standards

Headed launch of national FedVip dental insurance campaign with improved ROI

Directed creation of new Peanuts Broker Campaign fostering community goodwill

Oversaw development of ad campaigns for global banking business channels

Teamed on creation of collateral for international event planning

Sales & Marketing, Regional Director

Direct Marketing Business Solutions, Croton, NY.

Sept 2010 to March 2013. Ran an independent direct mail business featuring the Money Mailer

saturation mailing platform. Working with 75+ small, medium and large size clients to supplement their

advertising needs with cost effective digital & print promotions. Responsible for copywriting, direct account

management & implementation of marketing campaigns. Business includes new business sales & development.

Expanded new client roster by 40% through aggressive sales programs

Negotiated completion of co-op advertising program

Enhanced gross revenue by 25% through management of key clients

Manager of Marketing & Communications

Video Monitoring Services, New York, NY.

Jan 2009 to June 2010. Responsible for creation and implementation of all internal & external

communications. Marketing dept reporting directly to CEO & VP of Sales. Supervision of outside

vendors including ad agency, printers, trade show vendors, & media buying. Coordination

of external marketing plans including print, on-line banner program, direct mail, & e-blast campaign.

Copywriting for all corporate communications including speechwriting, newsletters and PR

campaigns and oversight for event planning

Project managed development and launch of new company website

Successfully researched and initiated thought leadership white paper pay-per-lead program

resulting in large increase in revenue capture

Improved efficiency of digital marketing through better SEO metrics.

Launched e-DM campaign announcing a series of new products helping VMS vault into industry

leadership position

Senior Account Executive

Pace Communications Co., New York, NY. Subsidiary of WPP.

April 1987 to Dec 2008. Supervise conception, development, copywriting and implementation of all marketing campaigns for package goods, real estate, hospitality, education, healthcare, automotive and travel clients. Senior management responsibilities include interaction with parent company, recruitment and new business pitches. Daily responsibilities include development of marketing strategies, providing direction to creative and production teams for broadcast, print advertising, e-marketing including social networking, on-line banners, radio, billboards, collateral materials, public relations strategies and overseeing media research, negotiation & placement. Served as consultant to numerous Directors of Sales & Marketing advising and assisting in development of sales strategies, broker programs, telemarketing, etc. Handled $5 - $10 million per year in annualized billings. Also, successfully pitched, landed and serviced new business worth over $35 million.

Created a brand-enhancement program in the Delaware Valley for K.Hovnanian, which surveys indicated, significantly helped raise consumer awareness of their brand.

Significantly increased brand awareness and market share for Dellwood milk through integrated marketing campaign with efficient 10-second spots and billboard campaign

Created & launched Calton Homes “Peace of Mind Guarantee Program” which distinguished Calton from their competition and helped increase market share by 15%, and garnered national media coverage.

Repositioned Credit Car Company as a responsible civic-minded company through an extensive PR campaign of events and editorial coverage throughout the south central Pennsylvania region. Campaign was greatly helpful in creating a positive aura for a company amongst skeptical state regulators.

Upon the launch of a new regional division, positioned Pulte Homes as the A+ location builder for an address conscious New Jersey audience.

Designed & implemented a name-change recognition campaign to smooth the transition upon acquisition from Calton Homes to Centex Homes.

Developed strategy to assist Pulte with major inventory clearance program which resulted in $12 million in incremental revenue for that fiscal year.

Developed and implemented new positioning platform for Baker Residential to help homeowners better understand the unique personality and benefits of purchasing from Baker.

Earned dozens of national & regional awards for builder client’s marketing materials including numerous ads, websites, billboards, broker programs, brochures, logos & radio commercials.

Co-chaired internet seminar at active adult conference.

EDUCATION:

Ohio University, M.F.A. Photography, Athens, Ohio

Graduated with extensive work in Advertising Design, Media, Photo Editing, Catalog Design, Art History, Studio Arts, and Film Theory

Union College, B.A. Sociology, Schenectady, New York

Graduated from integrated curriculum including Economics, Computer Science, Communications and Psychology.

SPECIAL LICENSES:

New York Realtor’s License

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