J. Michelle Urban

*** ********** **. **, ***********, New Mexico 87102

Phone: 505-***-**** E-Mail: acvrwm@r.postjobfree.com

Education

University of New Mexico – Albuquerque, New Mexico May 2014 Master of Business Administration, Management of Technology St. John’s College – Santa Fe, New Mexico May 2008 Bachelor of Arts, Liberal Arts.

Selected Professional Experience

CEO, Pressure Analysis Company April 2015 – Present n Pressure Analysis Company designs and manufactures pressure sensors that detect and track impacts with the highest sensitivity and accuracy. Our first product is a skullcap for athletes in contact sports that shows where, how hard, and how many times an athlete was hit over the course of a game, a season, or their career. n Lead the company through the ABQid business accelerator. Identified and sorted through potential customers (parents, athletes, coaches, athletic trainers, and owners and directors of teams) of our skullcap through interviews and surveys. Publicly and privately present the company and demonstrate the product prototype. Technical asset in building first working prototype as well as our 20 field-ready prototypes. Forged a strategic partnership with professional indoor football team, the Duke City Gladiators. Interacted with athletes, coaches, and owners of the Gladiators on a regular basis, educating them on our product and data. Successfully completed on-field test during home games from March 2016-June 2016 in which we received positive feedback on our product and collected our first sets of data. Currently focused on raising a seed round of funding.

Technical Writer – Contract Position, New Mexico State Economic Development Dept. Feb. 2015 – May 2015 n Responsible for creating content for the new Business Resource Center website, which serves as a comprehensive resource for entrepreneurs in the planning, starting, and growing of their small business. Resources and information specific to entrepreneurs and small business establishment, operations, and growth in the state of New Mexico are highlighted, as are the differences relating to starting technology- based businesses.

Media Solutions Executive, Explore Media 360 October 2014 – March 2015 n Assist small businesses in enhancing marketing activities through the use of 360 Google Virtual Tours, and advise them in optimal use of other Google products. Graduate Assistant to Drs. O.C. and Linda Ferrell, University of New Mexico - WriterAugust 2012 – August 2014 n Authored and edited content in the form of case studies, vignettes, textbook example boxes, supplemental teaching materials, etc. Selected topics covered include: Micro entrepreneurship, marketing, business ethics, business growth, and business environments (sociocultural, political and regulatory, technological, economic, and competitive). Further details on selected authored content are listed at the end of this document. n Organized content and drafted outline for new edition of Principles of Management textbook. Responsible for the updating content of new edition of Business & Society: A Strategic Approach to Social Responsibility and Ethics, 5th Edition, (Thorne, Ferrell, Ferrell). Director of Business Development and Strategy – Ground State, LLC March 2014 – May 2014 n Applied technology commercialization tools to identified market segments to determine strategic roadmaps forward for new product market launch. Evaluated each option to determine effect on product development, future growth options, and customer receptiveness. Detailed risk areas and offered recommendations for Page 2

ethical handling of said risks. Made introductions and conducted meetings with lawyers, investors, and other business professionals to determine the local landscape and gather information. n Led the writing and development of the business plan. In my tenure with the team, we placed in the University of New Mexico’s Technology Ventures Business Plan Competition, and gave a winning pitch at Startup New Mexico’s Pitch Fiesta.

Co-founder/Director of Marketing – Elapse, LLC August 2012 – April 2013 n Collaborated with three team members to develop a business plan. Entered and presented in the University of New Mexico’s Technology Ventures Business Plan Competition. Determined strategically appropriate marketing channels to reach businesses and consumers, and drafted a plan for execution. Handled the organizing of the company.

Emergency Communications Specialist III (Dispatcher) June 2008 – August 2011 n Directed the public to appropriate resources, responding dynamically to both emergency and non-emergency situations. Supported up to 50 law enforcement, fire, and EMS personnel. Recorded missing persons, stolen property, and warrant information into the National Criminal Information Center (NCIC). Freelance Writer – Santa Fe New Mexican July 2005 – September 2005 n Authored two published articles: “Carving Out A Name” and special feature “Santa Fe Fiesta: Faith, Fashion, and Fun”

Marketing Intern/Summer Catering Lead – Aramark Food Service Company August 2001 – July 2007 n Organized and managed focus groups and surveys. Created weekly and monthly menu specials in the retail coffee shop based on market information. Worked closely with the Regional Marketing Manager and Director of Food Service to develop marketing proposals and presentations used in contract renewal bids. Implemented new marketing concepts.

n Organized events and supervised catering staff

Selected Consulting Experience

Business Development and Strategy Consultant, 310 Solar, Albuquerque, New Mexico Fall 2013

§ Consulted for owner and Vice President to detail past accomplishments, identify areas and strategies for future growth, and made recommendations to achieve goal of sustainable cash flow for the next five years. Drafted and presented full business plan to the company. Final product was well received. Opportunity Assessment and Technology Forecasting Consultant, Mesa Photonics, Santa Fe, NM Fall 2013

§ Consulted for owner and inventor in assessing the market opportunity for a new product concept. Utilized market assessment techniques and technology forecasting methods in analyzing the new products’ potential for commercial success. Drafted and presented a final report on findings in collaboration with three team members. Research findings showed that the opportunity was not attractive. Report was well received by the client.

Organizational Behavior Consultant, St. Clair’s Winery, Albuquerque, New Mexico Spring 2012 n Consulted for General Manager to determine area of improvement within the organization. Applied Organizational Behavior concepts to evaluate the issue and determine potential causes for lack of productivity. Drafted and presented final report in collaboration with three team members. Proposal of solutions was well received by both the client and the professor. Page 3

Selected Academic Activities

The Washington Campus, Washington, D.C. May 2013

n Intensive course designed to teach future business leaders how to influence and be an active participant in policy and planning decisions in Washington, D.C. Emphasized the importance of being involved in the political process while adhering to ethical practices. Illuminated the function of our congressional structure, and detailed some of the major current legislation of the time. Volunteer and Personal Development Activities

Board Member, Santa Fe Youth Symphony Association January 2015 – Sept. 2015 n Member of the strategic planning committee

Board Member, Reading Works January 2014 – Sept. 2015 n Lead the Development Committee, managing up to five fundraising projects at a time, setting goals and implementing measures for resource and organizational growth n Manage the writing, editing, and publishing, of quarterly newsletter; update content for website Alumni Class Chair/Volunteer, St. John’s College August 2013 – August 2014 n Serve as a liaison between the class of 2008 and the Alumni Office, promoting the events of the College and notifying alumni of volunteer and philanthropic opportunities n Served as a member of the Development Committee for the Class Chair Program (CCP) to clarify the role of the class chairs, create a calendar of yearly CCP events and outreach activities, set strategic goals for CCP and institute a leadership structure to pursue these goals, and establish yearly benchmarks n Developed social media marketing plan for the Assistant Director of Admissions/Visit Coordinator for SJC Summer Academy, a program for high school students Member of Golden Key International Honor Society August 2013 – Present Co-author of case study with Dr. Saurabh Ahluwalia, University of New Mexico May 2014 – August 2014

§ Explored the opportunity for ethical and unethical behavior in the venture capitalist-entrepreneur relationship; highlighted deal structure, negotiations, power imbalance, and the inherence of asymmetrical information; the final case study is being used as a decision-making exercise for students. Vice President, Student Center for Public Trust (SCPT) August 2013 – May 2014 n The SCPT, a student organization that promotes ethical thinking and development in students, is found on various campuses across the U.S and is under the guidance of NASBA Center for the Public Trust. Certificates

n Business Ethics: Education and Organizational Best Practices (2012) n Ethical Leadership (2013)

Authored Content

Selected Debate Issues and Case Studies

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• Should the trade embargo against Cuba be lifted?

• Will Google Glass make it easier for privacy violations and cheating to occur?

• Should U.S. companies choose to outsource to Mexico over China?

• Is network marketing a reputable business model that offers a chance to earn income or achieve personal goals?

• Do Buckyballs represent enough of a threat to child safety that they should be banned?

• Peyton Manning and Ethical Leadership: Omaha and Peyback (Case Study)

• Herbalife: A Clarification of the Network Marketing Business Model (Case Study)

• For further reading, visit: http://danielsethics.mgt.unm.edu/teaching-resources/debate-issues.asp and http://danielsethics.mgt.unm.edu/teaching-resources/highlighted-cases-and-case-studies.asp. Selected textbooks where other cases and content can be found

• M Business, 6th Edition, (Pride and Ferrell) introductory business textbook

• Business: A Changing World, 10th Edition, (Ferrell, Hirt, Ferrell) graduate level business textbook

• Principles of Management, (Ferrell, Bierman, Ferrell) graduate level management e-textbook

• Foundations of Marketing, 4th Edition, (Pride, Hirt, Ferrell) graduate level marketing textbook

• Business Ethics: Ethical Decision Making and Cases, 10th Edition, (Ferrell, Fraedrich, Ferrell) graduate level business ethics textbook

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