CHARLES ARJAVAC
***** ****** ******, *** *******, CA 90066 C: 310-***-**** acvo7z@r.postjobfree.com Portfolio: carjavac.com Summary
I am a skilled designer with more than 10 years of experience creating pixel perfect, on-brand designs, logos and cross- platform marketing material. I lead the creative process by presenting well-developed and strategic solutions to meet all project objectives.
Experience
Design/Marketing Manager 10/14 to 04/16
Crown Brands, LLC - Update International Division Los Angeles, CA
• Designed and produced multi-brand marketing material with cross-brand consistency to establish new brand identity.
• Developed sales material for world-wide distribution and international sales force support of 200 reps.
• Created and produced marketing materials and trilingual retail package designs for new product lines, focusing on French-speaking Canada. Packaging resulted in 32% sales increase in this segment.
• Aligned design strategy with marketing team objectives. Marketing Manager 01/04 to 10/14
Update International Los Angeles, CA
• Led rebrand from economy provider to a respected quality brand through designs and image focus. Rebranding resulted in 7% to 10% growth YOY.
• Designed and produced high-end, four-color multi-lingual product catalogs. Developed exhibit booth with larger-scale presence and higher profile. Growth in qualified leads followed.
• Collaborated with leading retail chains, including Costco Business Centers, Smart & Final, Starbucks and US Airways to design brand-specific packaging and marketing assets.
• Managed annual sales and market budget for multi-million-dollar company. Art Director 06/02 to 01/04
Update International Los Angeles, CA
• Designed and developed Update's website, including customer ordering, order tracking functionality and EDI integration. Online sales grew 10-12% YOY.
• Managed all aspects of brand identity, ensuring brand integrity.
• Designed and created private label retail catalogs, which grew Update's presence in the retail marketplace. Marketing Assistant 10/00 to 06/02
Update International Los Angeles, CA
• Assisted and supported Marketing Manager.
• Designed all advertising and marketing materials.
• Created national sales team marketing materials. Owner 06/96 to 04/00
Deep Sound Los Angeles, CA
• Created and distributed catalog for specialty music company.
• Developed all advertising and promotional materials.
• Designed artwork for limited edition records for in-house record label.
• Led all retail store and record label marketing. Education
Associate of Arts: Graphic DesignPortland Community College Portland, OR
• Additional and ongoing courses in graphic & web design. Portfolio at: www.carjavac.com