SALES AND MARKETING DIRECTOR
High-energy sales professional with solid qualifications from lead generation through negotiation, closing, and follow-up.
Exceptional communication skills; able to develop strong business relationships with clientele and coworkers.
Demonstrated history of building, motivating, and leading teams to exceed goals and meet deadlines.
Proven ability to develop new business relationships and increase sales within established and new accounts.
Professional level of discipline, integrity, and a passion for achieving success.
o Forecasting and budgeting o Marketing strategies o Value-added sales
o Category management o Product knowledge o Financial analysis
o New business development o Market analysis o Market research
o Client acquisition/retention o Project management o Brand analysis
o Photography o Copywriting o Creating websites
CALIBER GARAGE DOORS - Director of Sales and Marketing
Maintain alliances with management companies, architect firms, and high-end custom home builders. Conduct monthly sales meetings. Secured long-term contract agreements to benefit profitability. Attend trade shows.
Increased sales by 20% in six months.
Penetrated architecture and high-end custom home builder market.
Secured 10% market share of high-end custom home builder market in 12 months.
Enhanced company’s visibility and branding via Internet.
Negotiated cost-effective discounts based on volume with suppliers.
Developed new website and introduced Internet marketing.
Streamlined production to increase profitability.
Created marketing materials to promote company’s products and services.
ALL-VALLEY DISTRIBUTING - Director of Sales and Marketing
Secured relationships with high-end custom home builders and architects, and conducted sales meetings and presentations with them. Negotiated contracts for machinery and materials, and negotiated contract manufacturing in China.
Secured $800,000 in signed contracts in six months.
Negotiated and secured contracts with Irvine Company largest client).
Developed marketing platforms to enhance brand recognition and increase sales.
Developed new website and all marketing materials.
Built manufacturing facility from startup.
THE REPUBLIC COMPANIES - Director of Sales and Marketing
Secured new business relationships with property management companies, and strengthened company’s position with homeowners associations. Conducted product knowledge meetings with property managers. Managed multiple large projects concurrently. Attended tradeshows.
Increased quarterly sales target by 15% for two consecutive years.
Secured sales contracts with property management firms and board of directors.
Created marketing materials to promote products and services.
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MESA WINDOWS & DOORS – Director of Sales and Marketing
In charge of the Homeowners Association Division of the largest garage door installation company in the US.
Secured the largest sales contract in company’s history.
Developed and implemented sales and marketing ads to generate/increase sales.
Introduced new “Quiet Glide” marketing campaign.
Consistently surpassed quarterly sales goals and objectives.
Surpassed record sales goal of $2.3 million, an increase from $1.8 million.
Achieved sales goals every year.
Produced largest sales volume of products in company’s history.
PACIFIC RESIDENTIAL LENDING – Director of Sales and Marketing
Maintained all licensing requirements within the state. Oversaw weekly production meetings. Hired and trained entire staff, including management. Performed monthly sales evaluations. Developed personal relationships with real estate agent.
Developed warehouse lines of credit with national financial institutions.
Developed and executed business-to-business strategies.
Created website, brochures, and postcards.
VIRBAC CORP. – Corporate Sales Manager (2000-2001)
Pharmaceutical and Nutraceutical products for pets. Previously Mardel Laboratories, Zema Corporation, Agri-Nutrition, and St. Jon Laboratories.
Virbac: Managed portfolio of $8.5 million in sales in U.S. and Canada.
Top Salesman of the Year.
Increased sales in Canadian market by 25% in six-month period.
Secured highest level of brand recognition through various distribution channels.
Retained #1 position and market share in dental category.
Retained most recognized dental brand in U.S. and Canada.
St. Jon Laboratories
Increased sales by 20% in 6 months, Midwest territory of 11 states.
Redesigned dental toothbrush, voted best in category.
Retained 80% market share in competitive category, PETsMART.
HUGHES MARKETS- Service Manager
Managed daily operations to meet and exceed store goals. Provided excellent customer service for sales growth. Supervised and evaluated staff. Performed inventory control to avoid overstock and low stock.
Developed process improvements to maximize sales and profitability.
MT. SAN ANTONIO COLLEGE
Major: Business Administration
SSG – Category Management – 1998-1999
Dale Carnegie: Sales Management, Sales Advantage, Leadership Development – 1999
Microsoft Office Word, Excel
CODA (California Operator and Door Association)
CAI (California Association Institute)
CACM (California Association of Community Management)
IDA (International Door Association)
EPA (Environmental Protection Agency)