Sales Marketing

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STEVEN KOMARNITSKY

*****************@*****.*** M: 310-***-**** http://www.linkedin.com/pub/steven-komarnitsky/5/2ba/297/ CAREER SUMMARY

Top sales, marketing & business development executive with 14+ years of experience successfully penetrating large-sized marketing & advertising organizations across a myriad of industries & verticals. Proven success in driving new business pipeline development, partnering closely with stakeholders to exceed revenue expectations, & leading concurrent, complex new business pitch processes with cross-functional delivery teams under tight timelines. A seasoned performer with expertise in the development of end-to-end digital strategy solutions, the implementation & execution of strategic & operational plans, & the refinement of workflow to drive company revenue & growth. Notable career highlights:

§ $4.5M + in new net sales & recurring revenue; increased client participation from 10% (2011) to 35% (2015)

§ Increased viable lead generation by 90%, grew client base by 150% & drove sales pipeline to increase by 300%

§ Oversaw international & domestic tourism incentive program, resulting in increased sales (63%) & revenue (97%)

§ Generated $600,000 + of new revenue & managed existing client portfolio valued at $1.5M annually PROFESSIONAL EXPERIENCE

Joystick Interactive, Marina Del Rey, CA September 2015 to Present www.joystickinteractive.com - A full service digital creative and production firm. Head of Business Development

§ Lead & manage all new business & client development initiatives with agency, brand & publisher clients including, Google, Netflix, HBO, The Scott’s Miracle Gro Company, Amazon, IPG, MGM International Resorts, Disney & Saatchi

§ Designed and implemented all marketing & sales materials, highlighting competitive advantages & value proposition for agency partners & brand clients

§ Created internal processes for managing flow of RFP responses, crafting presentation blueprints, participating in cross- agency brainstorm & networking sessions, designing visual presentations, responding to RFI/RFP requests & leading in- person pitch meetings

§ Mentoring Account team to help drive new business with existing clients, while providing high level account management for the project management team towards reaching client goals for individual projects

§ Attend key networking events, conferences & trade shows to maintain up-to-date knowledge of industry, target accounts & competitive landscape

§ Generated $500k in new net revenue and secured over $4 million dollars of potential new business opportunities since September 2015

Brandmovers, Inc., Los Angeles, CA November 2011 to August 2015 www.brandmovers.com - A full-service, digital engagement agency specializing in digital strategy consultations, consumer promotions, advertising, online media planning, social media, mobile site and app development and analytics. Sr. Director, Business Development

§ Responsible for identifying, cultivating and managing new business strategy and opportunities in North America

§ Worked directly with digital, shopper & consumer product marketers, brand managers and social media teams at blue chip brand companies and mid to large size AORs while nurturing major opportunities on a long term basis for such clients as, Hasbro, Nestle, Warner Bros., Johnson & Johnson, Chiquita, Westfield Corporation, VSP, VIZIO, Provide Commerce, Red Bull, NBCUNI, Garden Fresh Corp and Nu Skin Enterprises

§ Analyzed client market objectives and develop custom digital strategy solutions to meet goals including creative concepts, promotional strategy, competitive landscape analysis, project road maps, production timelines and recaps Media Tree Group, Los Angeles, CA December 2009 to November 2011 Sr. Account Manager, West Coast Sales

§ Led West Coast sales & account management for Rockyourbrand.com, a 5-star supplier of digital rewards and loyalty incentive promotions

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§ Worked with VP of Sales to identify key accounts for opportunities generating annual sales of $5 million+

§ Maintained current business relationships & developed new ones with significant decision makers at promotional agencies & national brands such as: Old Navy, Blue Shield, UFC, Beringer Wine, Reebok, American Eagle, Oracle, Pepsi, Gap & Bank of America, Kraft, EBay, Kettle One & AOL

§ Developed promotional strategies, incentive plans, program designs, creative materials, delivery methods & program analytics for distributors & promotional agency clients seeking to drive performance & increase brand loyalty

§ Worked with cross-functional internal team to ensure campaign and program deliverables; Tracked ongoing promotional performance, account participation & performed post-analysis AVN Media Network, Chatsworth, CA October 2008 - August 2009 Digital Sales Manager/Account Executive

§ Responsible for developing and cross-selling multi-media advertising and promotional marketing packages including paid search advertising campaigns, display advertising, web/social media sponsorships, affiliate marketing, product and trade show marketing and strategic partner placements for AVN Media Network

§ Created presentations, sales and marketing materials to support prospective new business while qualifying leads through company database, online research and trade shows/conventions

§ Provided clients with valuable insight into emerging industry trends, technologies, advertising solutions and marketing ideas that set them ahead of the competition

Imagination International Corp, Los Angeles, CA April 2007 - October 2008 Sales & Marketing Manager - Aussie Inc. Division

§ Sales & Marketing Manager for "Aussie Inc.” a division of Imagination International Corporation that produced and distributed consumer products in North America, United Kingdom, Europe and Australia

§ Managed internal sales team, annual sales forecasts, marketing/PR campaigns, strategy planning meetings and P&L budgets for over 28 product lines across 20 categories including housewares, sporting goods, home accessories, health and beauty, skin care, personal care and electronics

§ Secured 146 new retail accounts with more than 10,000 storefronts including Target, Bed Bath & Beyond, Bloomingdales, Dillard’s, William Sonoma, Petco, Wal-Mart Canada, Apple, HSN & QVC

§ Managed performance tracking reports and status reports, managed/tracked marketing and sales co-op commitments and supervised invoice/payment processing

The Taubman Company (Beverly Center), Los Angeles, CA November 2005 – March 2007 Marketing Specialist

§ Partnered with the Marketing & Sponsorship Director on the implementation marketing plans & corporate initiatives for top clients: Volvo, Sony Style, Sharp, PepsiCo, Disney, Warner Bros, Nike, Adidas & Lexus

§ Managed the implementation of local & national sponsorships, online/offline promotions, advertising & PR campaigns

§ Developed & targeting 2 to 3 million affluent, fashion-forward Center shoppers each year which resulted in an increase in overall visitor foot traffic by 15% & increased shopping tour package sales by 63% & package revenue by 97%

§ Introduced the Center’s first luxury shopping tour packages with gift card offers that contributed to an overall increase in gift card sales by 21.17% in ’06 from ‘05

§ Managed the details of all online/offline promotion implementation including merchant participation, loyalty programs & partnerships, staging, database tracking & measurement EDUCATION

Bachelor of Science, Integrated Marketing Communications College of Staten Island, City University of New York SKILLS

§ 10 + years of consultative, strategic and tactical sales experience in an agency and corporate environment

§ Strong interpersonal and presentation skills including verbal and written communication

§ Proficient in Microsoft Office and Mac applications: Word, Excel and PowerPoint/Keynote

§ Bi-lingual, fluent in Russian (Ukrainian)

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